Data Privacy Day

Yesterday was Data Privacy Day. I received neither a card nor a cake, and as far as I know there was no parade down Fifth Ave. Nonethless, data privacy and protection affects us all.

Now that just about everyone I know is on facebook, it's tough to even imagine a world anymore where our information isn't stored in databases and on servers around the country. Though it's the individual's responsibility to keep software updated and out of harm's way, breaches happen, and the more informed we all are, the better. This week's announcement that a logo for ethical online data collection sites has been created is a step in at least notifying Web surfers of just how ubiquitous data-collecting ads and banners are. It will be interesting to see how the icon renders online, and how long it will take the mainstream public to catch on to what it means.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...