Times are hard, budgets are tight, yet the storied Cannes thoroughfare La Croisette is throbbing with DM creatives (among those of other channel persuasions) hotly debating the work up for contention.
The results are out for the Direct and Promo Lions; JWT Mumbai snapped up the former for the Times of India Newspaper entry “Lead India,” and New York’s BBDO triumphed in the latter for the HBO entry titled Voyeur Integrated Campaign. The Cyber Lions winners will be announced on Thursday.
Meanwhile, for local flavor, I highly recommend Matt Shirtcliffe’s blog. A judge at Cannes this year, Matt is the executive creative director of Proximity Canada – and a truly splendid fellow. Yes, the entries are funny, but there’s also some great insight about the state of creativity in various markets.