Big Microsoft news coming?

Ad Age and others have reported that not only is Microsoft planning to replace its Live Search with a new search engine — rumored to be titled "Bing" — but it's planning a huge branding push for the engine to the tune of up to $100 million with the help of agency JWT.

Microsoft, through a spokesperson, declined comment. However, the truth may not be that far off: It is rumored that CEO Steve Ballmer will make all things clear at this week's D: All Things Digital conference in San Diego. This has led me to continually refresh Twitter, searching on #D7, for any news from the show.

One wonders if there will be marketing messages directed to search marketers as part of the $80 million to $100 million push. The supposed goal is to position the new engine as superior to Google, similar to the Mac vs. PC ad battles — but surely if enough consumers can be persuaded to make the switch, search advertisers would be very interested as well.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Line Blog

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...