Beer Goggles

I’m a 24-year-old guy, and like a lot of 24-year-old guys I enjoy having a beer or two. I prefer premium imports like Delirium and Corsendonk, but I am also fond of some domestic brews. One such domestic beer is Sam Adams. And I receive e-mails from good ol’ Sam that tell me about upcoming events and new beers to watch for.

I, for instance, know that Sam Adams recently released the spring seasonal White Ale, which is one of my favorites. Reading the Sam Adams newsletter whets my palate for a nice six-pack before I even hit up my corner store.

This is why I think e-mail newsletters like the Sam Adams one works. Obviously, I opted-in to receive this newsletter because I wanted updates and information regarding Sam’s beers. It’s a mutual relationship that benefits both of us. Sam tells me about products that I like and I in turn buy those products. Cheers to Sam!
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Line Blog

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...