Barack Obama -- in your Xbox

Share this content:
Proving that Barack Obama is willing to market himself using any channel, the Seattle Times and other sources report Obama is using in-game advertising in a new Xbox 360 racing game from Electronic Arts called "Burnout Paradise." The billboards in the game feature a picture of Obama and a URL to the candidate's "Vote for Change" Web site. According to the article, the in-game ads are running in 10 states: Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin -- for longer periods in the bigger states. An Electronic Arts spokesperson says these kinds of ads have only been around for about 18 months.
Loading links....
close

Next Article in Direct Line Blog

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings