At least use the right name

Share this content:
I received a very off-target piece of direct mail recently from an office supply chain store.  

Firstly, it thanked me for being "a longtime customer" (which I am not) and even went as far as to address me as "Byron" on the postcard. I have no pressing need for a desk chair, but if I do I may go to a different retailer.

Seen any DM pieces recently that have made you cringe(or any great ones you would like to praise)? Please contact me at Bryan.Yurcan@dmnews.com and we may be interested in featuring your critique in our Direct Choice weekly feature.
Loading links....
close

Next Article in Direct Line Blog

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings