Taming the Beast: Tackling the Uber Story

Taming the Beast: Tackling the Uber Story

What I learned from writing an 18-page story on the state of the ridesharing industry.

Marketing Tech is a Dollar Magnet

Marketing Tech is a Dollar Magnet

Investment dollars are following marketing tech rather than ad tech, says WSJ

"Ad-Free" Apps Are Probably Never Going to Be A Thing

"Ad-Free" Apps Are Probably Never Going to Be A Thing

WhatsApp has come a long way from "No one wakes up excited to see more advertising."

Facebook Slideshow Announces New Features, Marketing Possibilities

Facebook Slideshow Announces New Features, Marketing Possibilities

Marketers will now be able to create ads from mobile devices.

Marketers Need to Rethink Digital Advertising

Marketers Need to Rethink Digital Advertising

Because Apple, ad blockers, and now Google are starting to do it for them.

Amazon: Bargain Music Anchored to Echo?

Amazon: Bargain Music Anchored to Echo?

Will Amazon's discount music service really be tied to its Echo speaker?

On J.W. Wescott, the Mail Boat

The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."

Airbnb Unveils Concierge Services

Airbnb Unveils Concierge Services

Airbnb Trips provide travelers with an itinerary.

How Does Mobile Marketing Fit In?

How Does Mobile Marketing Fit In?

Notes on the NYT experiment from Rio

More (Harry) Pottermore

More (Harry) Pottermore

The marketing opportunities in a celebrity eCommerce platform

Pinterest to Pin-Up Video Ads

Pinterest to Pin-Up Video Ads

Pinterest will now display video advertisements.

Adidas Partners with Digital Agency to Tone Brand

Adidas Partners with Digital Agency to Tone Brand

Global sportswear manufacturer Adidas teams with digital agency for new marketing strategy.

ABM? It's Really B2B!

ABM? It's Really B2B!

Andy MacMillan of Act-On says ABM is another way of speaking about B2B marketing

Snapchat Stories: The New Hotbed for Advertisers

Snapchat Stories: The New Hotbed for Advertisers

Snapchat will increase the number of advertisers in its Snap Partners program.

She Put the Huff in HuffPo

She Put the Huff in HuffPo

Arianna Huffington abandons HuffPo more than ten years after she created it

Exclusivity is Why Piracy Won't Go Away

Exclusivity is Why Piracy Won't Go Away

The music streaming wars and the concept of exclusivity has renewed claims that digital piracy has a limited justification.

"A Battle for the Soul" of ABM

Jason Garoutte of YesPath says it's not all about a label

P&G Eases Throttle on Targeted Facebook Advertising

P&G Eases Throttle on Targeted Facebook Advertising

Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

Here Comes Account Based Everything

Here Comes Account Based Everything

Look out, it's a buzzphrase on steroids

'Smart' Contact Lenses Will Cloud Vision

'Smart' Contact Lenses Will Cloud Vision

The 'smart' contact lenses will expose more of the world than we care to admit.

Someone Tell Twitter That Its Moment for Moments Has Passed

Someone Tell Twitter That Its Moment for Moments Has Passed

Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

What Else Can NBC Sports Do But Tape Delay?

What Else Can NBC Sports Do But Tape Delay?

The seasons turn, the public criticizes NBC for broadcasting the Olympics on tape delay. As GV's (aka Google Venture) raconteur M.G. Siegler sagely notes. "We all know why NBC is delaying the presentation of the main events in their coverage.² It's about women. And making the games more like reality television. I mean, they actually said this. But really, it's obviously about advertising. A shit ton of advertising. If my feed was indicative of all feeds, I think there was actually far more minutes of advertising than actual Olympic events. It's a god-awful experience all around."

Why Wal-Mart Needs Jet.com to Take On Amazon

Why Wal-Mart Needs Jet.com to Take On Amazon

Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings