Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.
In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.
An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.
Star Wars and Back to the Future had a lot in common last week. Marketers' execution on attaching to these film franchises was not one of them.
That was the size of the fine Bank of America paid to the Consumer Financial Protection Bureau for deceptive marketing. Is the CFPB a model that will be replicated?
New data suggests that consumers plan to use their smartphones to shop during small windows of free time this holiday season, rather than during the traditional one-day rush.
Marketing has evolved to the point that marketers shouldn't need convincing when it comes to the viability of these practices.
Engaging, relevant, personalized, timely messaging is the Holy Grail of marketing. And then there's riding the cassock-tails of His Holiness.
CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.
Quirky holidays, like Game Day this Saturday, could be a great way for marketers to score points with a new, passionate segment of consumers.
When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.
A grasp of foreign affairs? Statesmanship? Years of political experience? That's yesterday. What presidential hopefuls need today is a brand and a good digital strategist.
Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.
You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.
Journalists and marketers have one major thing in common: We both want to sell audiences on our (brilliant) ideas. Here's how to communicate clear, effective messaging.
Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.
Your customers are tough cookies. Let them know that your brand is the one they should buy from by showing appreciation for their business and interactions.
In the literal sense of the infinitive "to discriminate"—noting differences between people—of course it is. But does it fall within the legal sense of the word, as well?
Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.
Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...