Inaccurate digital product information is a serious turnoff for consumers. Loyalty is built on trust.
Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.
From its channel experiences to its approach to personalization, the retailer puts customers first.
Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!
What marketers need to know to craft the perfect one-liner.
4 brands talk about what it takes to be a truly omnichannel retailer
Raving fans will evangelize your brand, so deliver outstanding service across channels, says Yankee Candle CMO Brad Wolansky.
Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.
How the Academy Awards and other major events help marketers build customer relationships.
A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.
The global insurance company uses data and segmentation to personalize its site experience for small business owners.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
There's a new debate among marketers about what defines a post as a guest blog or SPAM.
Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
Marketers who can create worlds first and ads second can do nothing but prosper, according to Storyscaping authors.
As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.
Cart abandonment emails are getting more creative to encourage potential customers to take a second look at those deserted online shopping carts.
The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.
Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.
Direct mail is just fine according to mailer and pundit Craig Simpson, and the postage increase may not be as bad as it seems.
It's a 24/7 world for marketers today, with ever-connected consumers always in their sights. Of course, as a new study shows, some are easier to home in on than others.
HTC discovers that getting personal with customers is good business.
Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.
CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week
Relevance coauthors Andrea Coville and Paul Brown explain the necessity of relevance-based marketing and how to do it right.
CX should be branded, strategic, exceptional--and tied to financials. Nothing less will suffice if CX is to succeed.
Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.
360_546431.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "Marc Jacobs Launches Tweet Shop for New York Fashion Week")
The perfume brand exchanges posts for products.
Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.
The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.
Before social media, before viral videos, before the Apple Macintosh (which this spot introduced), was Apple's "1984," the first Super Bowl ad to be bigger than the game. Here's its story.
20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond
Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.
John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.
Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.
Get a new outlook on email marketing with these four tips.
Email marketing can be complicated, but it's Golden Rules are simple.
The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.
Marketers must focus on empathy to cut through the email noise.
A classic publisher's mail piece, though not named in the credits, plays a central role in Oscar nominee Nebraska.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
5 ways marketers can partner with technologists to excel at both
How often do you keep your paper receipts? Probably not very. But according to Square CEO Jack Dorsey, receipts are about to get pretty awesome.
Tom Davenport dishes on what Big Data really means and who it helps the most. Small businesses welcomed.
Yes, if you listen to payment systems suppliers speaking at NRF. The marketplace will demand it, they say, and EMV credit card standards will force a retail POS overhaul.
The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.
Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.
Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.
Bulk mailers and the Postal Service once had a good thing going, but no relationship lasts forever. Now mailers prepare for some hard days ahead.
These four brands start the new year off right with bold marketing initiatives.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
The question isn't whether marketers should collaborate with their tech brethren, it's how.
Buried in the Postal Regulatory Commission's 219-page decision to institute a 4.3% exigent postal rate increase is a morsel of hope: Exigency may not be forever.
It's the end of the year. In fact, it's the last day of the year. December is always a month dedicated to lists, so I thought I'd make one of my own.
A roundup of advice from email marketers to jump start your 2014 email marketing initiatives.
Here are 10 ways to tell whether you're a direct marketer in these days of shiny digital objects.
The lone dissenter in the PRC's decision, Vice Chairman Robert Taub, thinks the Commission erred in identifying the Great Recession as an exigent circumstance.
Storytelling is the way to a customer's heart, head, and wallet. It's also a great way to engage colleagues and make the case for marketing initiatives.
Sen. Rockefeller and his Commerce Committee cohorts make an amazing discovery: Marketing exists! Now they set out to determine if it's legal.
The daily deal site successfully uses email to reengage inactive customers.
Visa, it's everywhere you want to be...until where you want to be is a diner in Tenafly, New Jersey, and your card is declined.
Marketers need to weave their brand into customers' habits and rituals.
When pursing target customers in a mass channel, marketers risk alienating other segments.
The packaged goods giant's slashing of 1,000 marketing jobs may not be so much a de-emphasis of marketing as a repackaging of the role of the B2C marketer.
New data shows a surge in millennials renting products, rather than buying them.
If you want user-generated social content, you're going to have to deal with the users that generate it. JPMorgan knows what I'm talking about. Also, a little planning never hurts.
Amazon's No. 1 puts himself in a league with Blofeld, Dr. No, and Goldfinger with his idea to launch a drone delivery air force.
Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.
Direct marketers are known for their ability to fine to specific targets, but sometimes it's important to step back to see the broader view.
Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?
360_497908.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "Denny's Stacks on the Digital")
The family restaurant chain relies on digital gaming to drive guest traffic and sales.
Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.
CMO Peter Horst shares his 5 keys to marketing that stands out shakes things up.
Debbie Qaqish, inventor of the term 'revenue marketing' (she has a copyright), tells why ROI-based marketing is not for everybody.
Michael Becker discusses how and why marketers should make mobile an integrated part of their mix.
Clearly there's mad money to be made in the augmented reality space—but AR for AR's sake won't get you anywhere.
Major record label Interscope UMG ties its social media strategies with direct marketing campaigns.
Retargeting emails that include a discount trains customers to always expect one.
Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.
Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)
Is Twitter worth the IPO price raise? Check out these 10 stats and see.
Content marketing for the classroom set. Net Texts aims to replace textbooks.
Linkwell Health and Kellogg's partnered over a 13 week period to send targeted coupons to insurance buyers.
When customers feel like they're a part of your team, that's when your marketing really scores.
Digital agency practitioners diagnose Healthcare.gov and find lack of web-side manners, poor check-in to the facility, and a general sinking feeling.
The undergarment manufacturer targets a younger, more feminine audience.
Consumers want content and they want it all the time—but it'd better be relevant.
When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.
Rising above all the marketing noise takes innovation that created customer engagement.
Far too many marketers rush in to the Next Thing, like QR codes, before thinking about the outcomes, says Scott Stratten.
Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.
Class is in session: Mobile Makers Academy's cofounders teach key mobile lessons.
By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.
Company of the week Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help. |
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.
