How to Choose the Right Social Platform for Your Business

How to Choose the Right Social Platform for Your Business

When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.

CMOs Do IT Fast, CIOs Do IT Slow

CMOs Do IT Fast, CIOs Do IT Slow

They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

Four loyalty experts sum up the ultimate customer relationship in three words.

5 Growth Areas in Video That Marketers Should Watch

5 Growth Areas in Video That Marketers Should Watch

Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.

Celebrity, Candidate...What's the Diff?

Celebrity, Candidate...What's the Diff?

A grasp of foreign affairs? Statesmanship? Years of political experience? That's yesterday. What presidential hopefuls need today is a brand and a good digital strategist.

User Content Reigns In "Straight Outta Compton" Campaign

User Content Reigns In "Straight Outta Compton" Campaign

Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.

A Blast From the Past

A Blast From the Past

Working at Direct Marketing News has allowed me to learn a lot—and teach even more. Here's a look back at some of my favorite lessons.

I Was Paid to Write This Blog

I Was Paid to Write This Blog

By my employer, of course, because that's what I do for a living. Your paid reviewers must make the same claim, even in a 140-word tweet.

How to Not Suck at Marketing

How to Not Suck at Marketing

Three ways to build a brand that can last through the ages.

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

The first family failed at the box office for the third time, an outcome great marketing could have probably avoided.

National Holidays Are a Gift to Marketers

National Holidays Are a Gift to Marketers

You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.

The Millennial-Baby Boomer Divide

The Millennial-Baby Boomer Divide

Four key generational differences that marketers should note.

Marketers Are Communicators, So Act Like It

Marketers Are Communicators, So Act Like It

Journalists and marketers have one major thing in common: We both want to sell audiences on our (brilliant) ideas. Here's how to communicate clear, effective messaging.

Is Amazon Really Bigger Than Walmart?

Is Amazon Really Bigger Than Walmart?

Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.

7 Ways to Build Brand Value

7 Ways to Build Brand Value

Be different, be nimble, and be articulate with your brand proposition.

An Historic Week for E-Commerce?

An Historic Week for E-Commerce?

Prime Day and Jet.com, both born in the past seven days, could endure as fixtures in online retail.

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Your customers are tough cookies. Let them know that your brand is the one they should buy from by showing appreciation for their business and interactions.

The Quirks of Successful Young Marketers

The Quirks of Successful Young Marketers

With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.

It's Not Digital Marketing; It's Just Marketing

It's Not Digital Marketing; It's Just Marketing

A DMN reader explains how we should look at modern marketing.

Is Marketing Discriminatory?

Is Marketing Discriminatory?

In the literal sense of the infinitive "to discriminate"—noting differences between people—of course it is. But does it fall within the legal sense of the word, as well?

Four Campaigns Unworthy of the Final Rose

Four Campaigns Unworthy of the Final Rose

It's time to send these marketing practices back home in the limo.

Newsflash: Pinterest Is Not a Social Network

Newsflash: Pinterest Is Not a Social Network

Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?

5 Marketing Lessons We Can All Learn From Pixar

5 Marketing Lessons We Can All Learn From Pixar

The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.

Amazon Unveils Prime Day to Compete With Black Friday

Amazon Unveils Prime Day to Compete With Black Friday

Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.

At What Point Does Personalization Stop Paying?

At What Point Does Personalization Stop Paying?

Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

The CPG company revamped its rewards program by using new technology to simplify the member experience.

More Socially Conscious Brands Please

More Socially Conscious Brands Please

If you're going to be a social brand, why not also be socially aware?

To Scrape or Not to Scrape?

To Scrape or Not to Scrape?

Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.

The Evolution of the Social System

The Evolution of the Social System

How brands are mastering the concept of "brand gravity" and how you can, too.

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

Taylor Swift Demonstrates the Power of Anti-Influencer Marketing

The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.

'Return to Sender' Is Still High on Mailers' Playlists

'Return to Sender' Is Still High on Mailers' Playlists

Despite a decline in First Class Mail and an increase in data solutions, "undeliverable as addressed" mail is on the rise.

5 Brands That Celebrate What It Means to Be a Dad

5 Brands That Celebrate What It Means to Be a Dad

Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.

Web Wizards, What Awaits You? Untold Riches or Jail?

Web Wizards, What Awaits You? Untold Riches or Jail?

Ross Ulbricht rode the Silk Road to a life sentence without parole. Does the same fate await even some well-intentioned webmeisters?

How to Spark (and Sustain) Brand Love and Passion

How to Spark (and Sustain) Brand Love and Passion

Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.

Which Content Works Best for You? [Quiz]

Which Content Works Best for You? [Quiz]

Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.

GE Sells Engineering to Women Through E-commerce

GE Sells Engineering to Women Through E-commerce

The company launches The Maker Shop to make its brand more tangible and inspire the next generation of female engineers.

Quirky Marketing Trends That Work

Quirky Marketing Trends That Work

In business, being weird can pay off—big time.

"San Andreas" Fails to Capture the True Horror of a Crumbling California

"San Andreas" Fails to Capture the True Horror of a Crumbling California

No San Francisco would suck, but the world could live without it. No iPhones or Google? Doubtful.

A Tale of Two Customer Experiences

A Tale of Two Customer Experiences

No use crying over spilled wine—at least not after the customer experience I had.

Wanted: More Left-Leaning CMOs

Wanted: More Left-Leaning CMOs

No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

Creativity, data, measurement, and mobile are the social network's main pillars.

Readers Sound Off on the Digital Postal Service

Readers Sound Off on the Digital Postal Service

Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.

A Bit of Insight Into Customer Analytics

A Bit of Insight Into Customer Analytics

Turns out that a few small details can make a big impact on your customers—and their decisions.

Organizational Alignment Succeeds or Fails Through Incentives

Organizational Alignment Succeeds or Fails Through Incentives

"Incentive compensation is the third rail in marketing, product [management], and sales alignment."

The Plight of the Man in the Plaid Jacket

The Plight of the Man in the Plaid Jacket

The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.

WPP's Sir Martin Sorrell Is Worried About Marketing

WPP's Sir Martin Sorrell Is Worried About Marketing

Marketers need to deliver measurable results that show the value of marketing.

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

Consumers make irrational purchase decisions; help them choose you.

What if the Postal Service Reemerged as a Digital Startup?

What if the Postal Service Reemerged as a Digital Startup?

New CMO Jim Cochrane was most recently USPS's tech chief. Why can't he recast the Post Office as the Uber of delivery?

5 Commercials That Remind Us Why Moms Are the Best

5 Commercials That Remind Us Why Moms Are the Best

Minute Maid, Pandora, Pampers, P&G, and Cardstore prove that storytelling is the mother of all marketing.

National Small Business Week Makes a Splash on Social

National Small Business Week Makes a Splash on Social

Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.

Finally, Put Social Media Metrics to Use

Finally, Put Social Media Metrics to Use

One chief marketer breaks down the unique benefits found in only social media metrics.

Would-Be Presidents Are All About the Dead Presidents

Would-Be Presidents Are All About the Dead Presidents

The current crop of presidential candidates are in lead-gen mode, and you're only truly qualified if you put up some cash.

Do Not Track: The Internet "Hangover"

Do Not Track: The Internet "Hangover"

The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.

Illuminating Marketing Lessons From Obscure Sources

Illuminating Marketing Lessons From Obscure Sources

What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.

Lawfully Awful: Bills That Make Bots Look Good

Lawfully Awful: Bills That Make Bots Look Good

NetChoice calls out the nation's most Internet-unfriendly bills and laws.

5 Things Marketers Can Learn from Tim Tebow

5 Things Marketers Can Learn from Tim Tebow

The Philadelphia Eagles quarterback knows a thing or two about staying relevant and proving one's worth.

3 Things Marketers Can Learn From Marvel

3 Things Marketers Can Learn From Marvel

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

There's a new standard of communication—the emoji.

Political Marketing Is in Good Hands With Hillary

Political Marketing Is in Good Hands With Hillary

Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!

Finding the Right Emotional Language Can Be Taxing

Finding the Right Emotional Language Can Be Taxing

On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.

4 Trends Marketers Should Monitor for Potential Disruption

4 Trends Marketers Should Monitor for Potential Disruption

The seeds of change have been sown. Here's the potential fruit.

It's Not Marketing, It's a Movement

It's Not Marketing, It's a Movement

Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.

How to Get Your Way in Washington

How to Get Your Way in Washington

DC lobbyist Alex Vogel has sat behind the seat of power in the Senate. Here's his advice on how businesspeople can get the attention of the decision-maker at the desk.

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

The jerky company double teams the competition using TV and digital.

Don't Know Your Customers Too Well

Don't Know Your Customers Too Well

Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.

The Subtle Differences Between Gen Y and Gen Z

The Subtle Differences Between Gen Y and Gen Z

From marketing preferences to career aspirations, here's what separates the new from the newer.

Marketing Isn't About Hype—It's About Help

Marketing Isn't About Hype—It's About Help

Increased competition poses new challenges for today's marketers. Turns out that a helpful attitude may be the way to break through the noise.

Are You Just a Habit Your Customers Can Break?

Are You Just a Habit Your Customers Can Break?

Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.

Email and Phone Uber Alles

Email and Phone Uber Alles

Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.

Century 21 Makes BFFs Through Competitive Content

Century 21 Makes BFFs Through Competitive Content

The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.

Jay Z Makes Waves in Music Marketing With Tidal

Jay Z Makes Waves in Music Marketing With Tidal

The re-launch of the music streaming service has everyone talking—and marketers buzzing.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

Here's the social buzz around the slew of announcements at F8.

Real Value of Postal Monopoly: $18 Billion a Year

Real Value of Postal Monopoly: $18 Billion a Year

Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.

Marketing That Makes Consumers Smile

Marketing That Makes Consumers Smile

Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.

Customer Engagement in the (Very Near) Digital Future

Customer Engagement in the (Very Near) Digital Future

In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.

Behavioral Data Gives Diesel a Fashionable Edge

Behavioral Data Gives Diesel a Fashionable Edge

The clothing and accessories brand uses customer behavior data to connect its marketing across channels.

Traveling the Winding Path of the Customer Journey

Traveling the Winding Path of the Customer Journey

Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.

The Issue of the Open Internet Is, Well, Open

The Issue of the Open Internet Is, Well, Open

Words exchanged in a Congressional committee and an Inspector General's investigation infer a delay in the rollout of Net Neutrality.

6 Things Marketers Can Learn from Cheese

6 Things Marketers Can Learn from Cheese

Be the blue cheese within your industry.

6 Keys to Innovation and Opportunity

6 Keys to Innovation and Opportunity

Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.

It's Time to Shake Up Email Marketing

It's Time to Shake Up Email Marketing

Email may be mature, but it's time for it to be more cougar than matron.

The Beauty of the Amazon Buy Box

The Beauty of the Amazon Buy Box

Hate Amazon because it rules in price? Actually, it's worse than that. It's the king of customer experience, too.

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.

7 Infographics to Help Modernize Your Marketing Strategy

7 Infographics to Help Modernize Your Marketing Strategy

Our in-house infographics helped me better understand the turning tide in marketing. Maybe they'll help you too.

Weaving the Customer's Story Into Your Brand Narrative

Weaving the Customer's Story Into Your Brand Narrative

Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.

Marketing Has a Branding Problem

Marketing Has a Branding Problem

As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.

How I Was Seduced by the Bachelor

How I Was Seduced by the Bachelor

I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.

Get Customers to Binge on Your Brand

Get Customers to Binge on Your Brand

Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.

The Variances of Viral

The Variances of Viral

Marketers don't stand much of a chance against llamas and dresses, and that's OK.

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

Sales Pros More Likely Than Marketers to Win the CEO Seat

Sales Pros More Likely Than Marketers to Win the CEO Seat

A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?

How Enthusiasts Have Disrupted Marketing

How Enthusiasts Have Disrupted Marketing

The Web has forced marketers to take people as serious as product, place, price, and promotion.

Marketing From the Inside Out

Marketing From the Inside Out

Why market to the masses when you can have a passionate core base promote your brand for you?

Data-Driven Marketing: Oxymoron or Reality?

Data-Driven Marketing: Oxymoron or Reality?

Only 50% of marketers routinely use data-driven marketing to personalize communications and offers to enhance the customer experience.

T-Minus 10 Years and Counting: MarTech's About to Blast Off

T-Minus 10 Years and Counting: MarTech's About to Blast Off

By 2025 technology spending will grow tenfold to $120 billion and Super Bowl ads will cost half as much as they do now.

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

My tips for being a perfect host, whether in your home or for a brand.

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.

It's Good to Be King—or Chief Marketing Guru

It's Good to Be King—or Chief Marketing Guru

Marketers are a creative bunch. That applies to their titles as much as to their campaigns.

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