Turn a #Hashtag Into a Brand
Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.
Sales Pros More Likely Than Marketers to Win the CEO Seat
A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.
Who'll Pay the Price of Beauty (and Privacy) on Ello?
Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?
How Enthusiasts Have Disrupted Marketing
The Web has forced marketers to take people as serious as product, place, price, and promotion.
Marketing From the Inside Out
Why market to the masses when you can have a passionate core base promote your brand for you?
Data-Driven Marketing: Oxymoron or Reality?
Only 50% of marketers routinely use data-driven marketing to personalize communications and offers to enhance the customer experience.
T-Minus 10 Years and Counting: MarTech's About to Blast Off
By 2025 technology spending will grow tenfold to $120 billion and Super Bowl ads will cost half as much as they do now.
10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party
My tips for being a perfect host, whether in your home or for a brand.
Why Gaming Companies Are Unsung Heroes in Marketing Innovation
Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.
It's Good to Be King—or Chief Marketing Guru
Marketers are a creative bunch. That applies to their titles as much as to their campaigns.
"Email Is Deceptively Complicated"
Unexpected insights on email marketing from someone who lives it.
How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice
When is a lot of bad really good? When they're reviews on Amazon.
50 Shades of Grey Area in Marketing
There's a lot of industry confusion. Here are 50 of the most arousing complexities.
Fashion Chatter Is About to Take Over Social Media
Talk of trendy wares is already sparking several million social mentions.
11 Marketing Campaigns That Will Inspire You
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
CMOs Can't Go It Alone
Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.
It Ain't Heavy, It's My Website
Technology speeds onward, but e-commerce sites lag behind. Load times on mobile sites increased almost a full second over the holidays.
Mercedes-Benz Drives Home a Super Bowl Victory
The AMG GT's cumulative traffic increase on Edmunds.com nearly quadrupled that of the BMW i3.
7 Do's and Don'ts of Email Deliverability
Data quality is always better than quantity when sending marketing emails.
Missy Elliott Called the Best Play During the Super Bowl
In three minutes, Missy Elliott stole the halftime show and grew streams of her music by almost 700%.
Listen to the Drip, Drip, Drip of Data Leakage
Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?
5 Ways to Deflate Your Marketing Strategy
Clearly, having a siloed organization didn't work for the New England Patriots.
3 Loyalty Lessons Marketers Can Learn From Musicians
Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.
The 5 Biggest Changes in Social Media
The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.
It's All About the Innovation
When marketing and tech join forces, brands become unstoppable.
"Gone With the Mail?" Postal Museum Readies Mail Industry Saga
"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.
The Secret to Loyalty, According to a Packers Fan
To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."
It's Time for a Marketing Revolution
Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.
The Lesser of Marketing's Four P's Rears its Head
The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.
6 Marketing Lessons From the Packers-Cowboys Game
Because who doesn't want to relive Sunday's madness all over again?
Marketing Needs More Polymaths
Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
6 Buzz Phrases Marketers Should Take Seriously in 2015
Here's an interesting lexicon of some of the top terms already making noise this year.
100 (or so) Ways to Market Better Over the Next 365 Days
A compendium of advice for achieving marketing excellence in 2015.
Old Postal Soldiers Never Die
The Postal Service may be under attack from all sides, but, vowed the Postmaster General in his farewell speech, it will keep marching on.
An Open Letter to Target
A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.
What Marketers Should Care About at CES 2015
This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.
Customer Engagement and Customer Insight Are Inextricably Linked
Do you know your customers well enough to make an engaging connection?
Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?
Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.
If the Sony Hack Was a Marketing Hoax, It Didn't Pay Off
Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.
The End of Marketing as We Know It...Is Not Here
The exaggerations in marketing are, well, overly exaggerated.
The Answer to Sony Style Hacks is Simple: the U.S. Mail
What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.
Scrolling Through a Year of Mobile
The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.
How CMOs Can Inspire Marketers in 2015
Here are some words of wisdom that marketers can use to motivate their staffs in the New Year.
A Doc With a True Vision for Local Marketing
Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
Marketing, It's Complicated
Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.
Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride
Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.
5 Ways to Spend Your 2015 Marketing Budgets
Here's some concrete advice on how to make the most of your funds in the New Year.
What One Change Should Marketers Make in 2015?
Marketing experts share their advice on what marketers can do differently to improve their performance next year.
Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?
A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.
If Marketing Channels Were Holiday Movies
Can you guess which movie would be email?
Most Salient Social Media Marketing Moments of 2014
I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.
Marketing Lessons to Carry into 2015
ICYMI, here are some of my favorite marketing teachings from 2014.
Customers Like Me
Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.
In Social, Take a Walk on the Dark Side
Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.
Three Marketing Tactics I'm Thankful For This Year
Thank goodness for email (did I really just say that?).
The P's and Q's of Social Branding
To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.
What Customers Love (and Hate) About Marketing Emails
A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.
8 Facebook Holiday Marketing Tips for the Small Business Owner
Why not try one or two this Saturday?
Nobody's Perfect. Right, Salesforce?
Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.
The B2B Marketing Rules of Social Media
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
The Gift of Mobile: Consumers Will Buy From Just About Anywhere
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
Scaling the Great Firewall of China
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
Samsung Receives an Early Christmas Present from Kristen Bell
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
Content Opens the Door to Opportunity
Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
Dear CFO: An Open Letter About the CMO-CFO Relationship
One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.
This Governor-Elect Got Direct
Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.
Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust
The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.
4 Essentials of Customer Engagement
Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.
Is Your Marketing View Too Narrow?
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing
No ifs, ands, or butts, this risky tactic paid off.
There Is No Such Thing as Free Shipping
But try telling that to the all-powerful, all-knowing consumers. Maybe they'll listen to Tom Caporaso, the head of FreeShipping.com.
Why My Customer Experience at the Bellagio Was a Total Bust
The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.
5 Executives to Emulate on Social Media
Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.
Yes, Marketers Should Play Politics
How to craft campaigns that encourage shoppers to vote for a brand with their dollars.
Trick or Treat: It's Christmas
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
Facebook's Rapid Mobilization
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
9 Search Marketing Secrets From the Ritz-Carlton
The Stars of Search Award winner reveals his secrets to search marketing success.
In Music Marketing, It Pays to Be Bold
Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.
The Science of Social Strategy
Skillful social marketers share the necessary tidbits to craft a successful social campaign.
Finally, A Data Program for the People
A British website seeks voters' help in striking clichés from the stump speeches of political candidates.
Four Brand Emails That Offer Tricks and Treats
Happy Halloween from my inbox to yours.
Creative Marketing Is Good; Useful, Relevant Messages Are Better
The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.
What (Truly) Matters to Millennials
A recent study reveals the things that millennials really care about—and what moves them to make a purchase.
The Long, Hard Road to Marketing Sophistication
If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
What Top Marketers Read to Get Inspired
DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.
The (Real) Nightmare Before Christmas
Forget Halloween. Marketers are already gearing up for the winter holiday season.
Moving at the Speed of Mobile
The second screen is changing everything. But one skillful marketer says it may not all be for the better.
Jocks as Journalists Could Be Fun—if Editors Stay out of it
Stengel, Ali, Berra—the pros have been lush with literary talent. Let's hope Derek Jeter and the Player's Tribune don't cramp the style of today's wordsmiths of athletic warfare.
Going to DMA2014? See You There
The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.
Marketing Stars' Top Mobile Apps
DMN's 40 Under 40 Award winners swear by their favorite productivity apps.
Dogs: Marketers' Best Friends
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
When It Comes to Millennials, Perhaps Agility Is the Wrong Approach
Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.
Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up
A new infusion of growth into the job market can prove to be a win for marketers.
Five Ws (and an H) for Content Marketing Success
It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.
Ad Event Promises a Clapton Show, But All It Gives You Is the Line
Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.
Sports Box Out the Arts in Brand Sponsorship
69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.
Stepping Stones to Marketing Success
DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.
Big Data Enables Bigger (and Hopefully Better) Campaigns
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
Stop Wasting Marketing Dollars on Poor Customer Experiences
An open letter to the C-suite on the importance of remembering what it's like to be your customer.
9 "New and Improved" Tools for Customer Engagement
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
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