Five ways to be customer-first data collectors

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

DMN is, for the first time, launching a Best Places to Work in marketing technology special issue.

Marketing Hall of Femme honorees explain the importance of the award.

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.

Hootsuite founder and CEO, Ryan Holmes, dishes on why social media is not just important for brands, but for the heads of the brands as well.

The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption

At Isobar, everyone is welcome to think innovatively

Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.

Study finds segmentation gap creates haves and have-nots

Panelists discussed how to nurture a personal brand during the second sponsored panel at our 2017 Marketing Hall of Femme event.

DMN hosted its annual Marketing Hall of Femme event on April 26 in New York. Here's a photo slideshow

Our weekly column about marketing tech and ops

Three tips from PwC's Paul Dunay

Moving beyond MA, Marketo is offering an open platform for an engagement economy

Our weekly column about marketing tech and ops

Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale

Back it up with demonstrable actions and be generous with advice

Talk about the benefit of heterogeneous teams and don't shy away from asking for what you need

Driscoll discusses Drybar's mission and more

The 15 women in this elite group of senior marketers are at the top of their marketing game.

Keep your eye on these 20 rising stars.

Our weekly column about marketing tech and ops

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Chatbots may finally be ready for widespread adoption

Tumblr joins a growing list of developers exploring shared video viewing sessions.

Our weekly column about marketing tech and ops

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

It's GIF season on mobile. David McIntosh shares what marketers need to know.

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions

Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

Consumers are worried demands will grow, brands are worried it will be taken away

audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

Our weekly column about marketing tech and ops

Jonas Almgren describes how his company is bringing machine learning to the world of art.

Our weekly column about marketing tech and ops

A new Washington office will streamline government by using business leaders and business tactics.

Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?

eCommerce and browsewrap: getting the terms and conditions right

Adobe comes out punching with its new Experience Cloud

Better data for better results

Our weekly column about marketing tech and ops

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

Marketers and attendees mulled an often-spoken question: Where do we go from here?

The director of marketing communications at Cuisinart and Waring Products tells us about the lessons that she learned from her first job, as well as the best career advice she received

The CMO at Grubhub tells us about the lessons that she learned from her first job, as well as the best career advice she received

An NYU Stern School of Business professor discusses how marketing students prepare for a career in the digital age.

The CMO at Elicit talks about the lessons that she learned from her first job, as well as the best career advice she received

The CMO at Ellucian the lessons that she learned from her first job, as well as the best career advice she received

How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy