Lawfully Awful: Bills That Make Bots Look Good

Lawfully Awful: Bills That Make Bots Look Good

NetChoice calls out the nation's most Internet-unfriendly bills and laws.

5 Things Marketers Can Learn from Tim Tebow

5 Things Marketers Can Learn from Tim Tebow

The Philadelphia Eagles quarterback knows a thing or two about staying relevant and proving one's worth.

3 Things Marketers Can Learn From Marvel

3 Things Marketers Can Learn From Marvel

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

There's a new standard of communication—the emoji.

Political Marketing Is in Good Hands With Hillary

Political Marketing Is in Good Hands With Hillary

Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!

Finding the Right Emotional Language Can Be Taxing

Finding the Right Emotional Language Can Be Taxing

On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.

4 Trends Marketers Should Monitor for Potential Disruption

4 Trends Marketers Should Monitor for Potential Disruption

The seeds of change have been sown. Here's the potential fruit.

It's Not Marketing, It's a Movement

It's Not Marketing, It's a Movement

Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.

How to Get Your Way in Washington

How to Get Your Way in Washington

DC lobbyist Alex Vogel has sat behind the seat of power in the Senate. Here's his advice on how businesspeople can get the attention of the decision-maker at the desk.

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

The jerky company double teams the competition using TV and digital.

Don't Know Your Customers Too Well

Don't Know Your Customers Too Well

Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.

The Subtle Differences Between Gen Y and Gen Z

The Subtle Differences Between Gen Y and Gen Z

From marketing preferences to career aspirations, here's what separates the new from the newer.

Marketing Isn't About Hype—It's About Help

Marketing Isn't About Hype—It's About Help

Increased competition poses new challenges for today's marketers. Turns out that a helpful attitude may be the way to break through the noise.

Are You Just a Habit Your Customers Can Break?

Are You Just a Habit Your Customers Can Break?

Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.

Email and Phone Uber Alles

Email and Phone Uber Alles

Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.

Century 21 Makes BFFs Through Competitive Content

Century 21 Makes BFFs Through Competitive Content

The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.

Jay Z Makes Waves in Music Marketing With Tidal

Jay Z Makes Waves in Music Marketing With Tidal

The re-launch of the music streaming service has everyone talking—and marketers buzzing.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

Here's the social buzz around the slew of announcements at F8.

Real Value of Postal Monopoly: $18 Billion a Year

Real Value of Postal Monopoly: $18 Billion a Year

Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.

Marketing That Makes Consumers Smile

Marketing That Makes Consumers Smile

Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.

Customer Engagement in the (Very Near) Digital Future

Customer Engagement in the (Very Near) Digital Future

In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.

Behavioral Data Gives Diesel a Fashionable Edge

Behavioral Data Gives Diesel a Fashionable Edge

The clothing and accessories brand uses customer behavior data to connect its marketing across channels.

Traveling the Winding Path of the Customer Journey

Traveling the Winding Path of the Customer Journey

Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.

The Issue of the Open Internet Is, Well, Open

The Issue of the Open Internet Is, Well, Open

Words exchanged in a Congressional committee and an Inspector General's investigation infer a delay in the rollout of Net Neutrality.

6 Things Marketers Can Learn from Cheese

6 Things Marketers Can Learn from Cheese

Be the blue cheese within your industry.

6 Keys to Innovation and Opportunity

6 Keys to Innovation and Opportunity

Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.

It's Time to Shake Up Email Marketing

It's Time to Shake Up Email Marketing

Email may be mature, but it's time for it to be more cougar than matron.

The Beauty of the Amazon Buy Box

The Beauty of the Amazon Buy Box

Hate Amazon because it rules in price? Actually, it's worse than that. It's the king of customer experience, too.

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.

7 Infographics to Help Modernize Your Marketing Strategy

7 Infographics to Help Modernize Your Marketing Strategy

Our in-house infographics helped me better understand the turning tide in marketing. Maybe they'll help you too.

Weaving the Customer's Story Into Your Brand Narrative

Weaving the Customer's Story Into Your Brand Narrative

Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.

Marketing Has a Branding Problem

Marketing Has a Branding Problem

As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.

How I Was Seduced by the Bachelor

How I Was Seduced by the Bachelor

I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.

Get Customers to Binge on Your Brand

Get Customers to Binge on Your Brand

Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.

The Variances of Viral

The Variances of Viral

Marketers don't stand much of a chance against llamas and dresses, and that's OK.

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

Sales Pros More Likely Than Marketers to Win the CEO Seat

Sales Pros More Likely Than Marketers to Win the CEO Seat

A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?

How Enthusiasts Have Disrupted Marketing

How Enthusiasts Have Disrupted Marketing

The Web has forced marketers to take people as serious as product, place, price, and promotion.

Marketing From the Inside Out

Marketing From the Inside Out

Why market to the masses when you can have a passionate core base promote your brand for you?

Data-Driven Marketing: Oxymoron or Reality?

Data-Driven Marketing: Oxymoron or Reality?

Only 50% of marketers routinely use data-driven marketing to personalize communications and offers to enhance the customer experience.

T-Minus 10 Years and Counting: MarTech's About to Blast Off

T-Minus 10 Years and Counting: MarTech's About to Blast Off

By 2025 technology spending will grow tenfold to $120 billion and Super Bowl ads will cost half as much as they do now.

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

My tips for being a perfect host, whether in your home or for a brand.

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.

It's Good to Be King—or Chief Marketing Guru

It's Good to Be King—or Chief Marketing Guru

Marketers are a creative bunch. That applies to their titles as much as to their campaigns.

"Email Is Deceptively Complicated"

"Email Is Deceptively Complicated"

Unexpected insights on email marketing from someone who lives it.

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

When is a lot of bad really good? When they're reviews on Amazon.

50 Shades of Grey Area in Marketing

50 Shades of Grey Area in Marketing

There's a lot of industry confusion. Here are 50 of the most arousing complexities.

Fashion Chatter Is About to Take Over Social Media

Fashion Chatter Is About to Take Over Social Media

Talk of trendy wares is already sparking several million social mentions.

11 Marketing Campaigns That Will Inspire You

11 Marketing Campaigns That Will Inspire You

Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.

CMOs Can't Go It Alone

CMOs Can't Go It Alone

Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.

It Ain't Heavy, It's My Website

It Ain't Heavy, It's My Website

Technology speeds onward, but e-commerce sites lag behind. Load times on mobile sites increased almost a full second over the holidays.

Mercedes-Benz Drives Home a Super Bowl Victory

Mercedes-Benz Drives Home a Super Bowl Victory

The AMG GT's cumulative traffic increase on Edmunds.com nearly quadrupled that of the BMW i3.

7 Do's and Don'ts of Email Deliverability

7 Do's and Don'ts of Email Deliverability

Data quality is always better than quantity when sending marketing emails.

Missy Elliott Called the Best Play During the Super Bowl

Missy Elliott Called the Best Play During the Super Bowl

In three minutes, Missy Elliott stole the halftime show and grew streams of her music by almost 700%.

Listen to the Drip, Drip, Drip of Data Leakage

Listen to the Drip, Drip, Drip of Data Leakage

Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?

5 Ways to Deflate Your Marketing Strategy

5 Ways to Deflate Your Marketing Strategy

Clearly, having a siloed organization didn't work for the New England Patriots.

3 Loyalty Lessons Marketers Can Learn From Musicians

3 Loyalty Lessons Marketers Can Learn From Musicians

Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

It's All About the Innovation

It's All About the Innovation

When marketing and tech join forces, brands become unstoppable.

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.

The Secret to Loyalty, According to a Packers Fan

The Secret to Loyalty, According to a Packers Fan

To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."

It's Time for a Marketing Revolution

It's Time for a Marketing Revolution

Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.

The Lesser of Marketing's Four P's Rears its Head

The Lesser of Marketing's Four P's Rears its Head

The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.

6 Marketing Lessons From the Packers-Cowboys Game

6 Marketing Lessons From the Packers-Cowboys Game

Because who doesn't want to relive Sunday's madness all over again?

Marketing Needs More Polymaths

Marketing Needs More Polymaths

Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.

6 Buzz Phrases Marketers Should Take Seriously in 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015

Here's an interesting lexicon of some of the top terms already making noise this year.

100 (or so) Ways to Market Better Over the Next 365 Days

100 (or so) Ways to Market Better Over the Next 365 Days

A compendium of advice for achieving marketing excellence in 2015.

Old Postal Soldiers Never Die

Old Postal Soldiers Never Die

The Postal Service may be under attack from all sides, but, vowed the Postmaster General in his farewell speech, it will keep marching on.

An Open Letter to Target

An Open Letter to Target

A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.

What Marketers Should Care About at CES 2015

What Marketers Should Care About at CES 2015

This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.

Customer Engagement and Customer Insight Are Inextricably Linked

Customer Engagement and Customer Insight Are Inextricably Linked

Do you know your customers well enough to make an engaging connection?

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.

If the Sony Hack Was a Marketing Hoax, It Didn't Pay Off

If the Sony Hack Was a Marketing Hoax, It Didn't Pay Off

Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.

The End of Marketing as We Know It...Is Not Here

The End of Marketing as We Know It...Is Not Here

The exaggerations in marketing are, well, overly exaggerated.

The Answer to Sony Style Hacks is Simple: the U.S. Mail

The Answer to Sony Style Hacks is Simple: the U.S. Mail

What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.

Scrolling Through a Year of Mobile

Scrolling Through a Year of Mobile

The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.

How CMOs Can Inspire Marketers in 2015

How CMOs Can Inspire Marketers in 2015

Here are some words of wisdom that marketers can use to motivate their staffs in the New Year.

A Doc With a True Vision for Local Marketing

A Doc With a True Vision for Local Marketing

Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.

Marketing, It's Complicated

Marketing, It's Complicated

Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.

5 Ways to Spend Your 2015 Marketing Budgets

5 Ways to Spend Your 2015 Marketing Budgets

Here's some concrete advice on how to make the most of your funds in the New Year.

What One Change Should Marketers Make in 2015?

What One Change Should Marketers Make in 2015?

Marketing experts share their advice on what marketers can do differently to improve their performance next year.

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

Can you guess which movie would be email?

Most Salient Social Media Marketing Moments of 2014

Most Salient Social Media Marketing Moments of 2014

I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

ICYMI, here are some of my favorite marketing teachings from 2014.

Customers Like Me

Customers Like Me

Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.

In Social, Take a Walk on the Dark Side

In Social, Take a Walk on the Dark Side

Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.

Three Marketing Tactics I'm Thankful For This Year

Three Marketing Tactics I'm Thankful For This Year

Thank goodness for email (did I really just say that?).

The P's and Q's of Social Branding

The P's and Q's of Social Branding

To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.

What Customers Love (and Hate) About Marketing Emails

What Customers Love (and Hate) About Marketing Emails

A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.

8 Facebook Holiday Marketing Tips for the Small Business Owner

8 Facebook Holiday Marketing Tips for the Small Business Owner

Why not try one or two this Saturday?

Nobody's Perfect. Right, Salesforce?

Nobody's Perfect. Right, Salesforce?

Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.

The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

Scaling the Great Firewall of China

Scaling the Great Firewall of China

You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen Bell

The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

Dear CFO: An Open Letter About the CMO-CFO Relationship

Dear CFO: An Open Letter About the CMO-CFO Relationship

One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.

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