Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?
Clearly, having a siloed organization didn't work for the New England Patriots.
Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.
The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.
When marketing and tech join forces, brands become unstoppable.
"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.
To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."
Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.
The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.
Because who doesn't want to relive Sunday's madness all over again?
Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
Here's an interesting lexicon of some of the top terms already making noise this year.
A compendium of advice for achieving marketing excellence in 2015.
The Postal Service may be under attack from all sides, but, vowed the Postmaster General in his farewell speech, it will keep marching on.
A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.
This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.
Do you know your customers well enough to make an engaging connection?
Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.
Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.
The exaggerations in marketing are, well, overly exaggerated.
What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.
The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.
Here are some words of wisdom that marketers can use to motivate their staffs in the New Year.
Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.
Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.
Here's some concrete advice on how to make the most of your funds in the New Year.
Marketing experts share their advice on what marketers can do differently to improve their performance next year.
A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.
Can you guess which movie would be email?
I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.
ICYMI, here are some of my favorite marketing teachings from 2014.
Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.
Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.
Thank goodness for email (did I really just say that?).
To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.
A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.
Why not try one or two this Saturday?
Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.
Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.
The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.
Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
No ifs, ands, or butts, this risky tactic paid off.
But try telling that to the all-powerful, all-knowing consumers. Maybe they'll listen to Tom Caporaso, the head of FreeShipping.com.
The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.
Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.
How to craft campaigns that encourage shoppers to vote for a brand with their dollars.
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
The Stars of Search Award winner reveals his secrets to search marketing success.
Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.
Skillful social marketers share the necessary tidbits to craft a successful social campaign.
A British website seeks voters' help in striking clichés from the stump speeches of political candidates.
Happy Halloween from my inbox to yours.
The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.
A recent study reveals the things that millennials really care about—and what moves them to make a purchase.
If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.
Forget Halloween. Marketers are already gearing up for the winter holiday season.
The second screen is changing everything. But one skillful marketer says it may not all be for the better.
Stengel, Ali, Berra—the pros have been lush with literary talent. Let's hope Derek Jeter and the Player's Tribune don't cramp the style of today's wordsmiths of athletic warfare.
The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.
DMN's 40 Under 40 Award winners swear by their favorite productivity apps.
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.
A new infusion of growth into the job market can prove to be a win for marketers.
It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.
Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.
69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.
DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
An open letter to the C-suite on the importance of remembering what it's like to be your customer.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
Oh, no! Republicans and Democrats can't even agree on the best way to market themselves to voters. Will compromise never return to Capitol Hill?
The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.
Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?
What marketers need to know today about the potential customers of tomorrow.
Instead of thinking about channels first, marketers need think about customers and outcomes.
Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.
It may not be the sexiest channel, but it is the most reliable.
Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.
As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.
Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.
It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.
Email turned 32 over Labor Day weekend, and what a long way it's come.
Happy customers lead to a happy bottom line.
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
Connecting with millennials isn't as hard as marketers think, and these companies are proving it.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?
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