If you want user-generated social content, you're going to have to deal with the users that generate it. JPMorgan knows what I'm talking about. Also, a little planning never hurts.
Amazon's No. 1 puts himself in a league with Blofeld, Dr. No, and Goldfinger with his idea to launch a drone delivery air force.
Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.
Direct marketers are known for their ability to fine to specific targets, but sometimes it's important to step back to see the broader view.
Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?
360_497908.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "Denny's Stacks on the Digital")
The family restaurant chain relies on digital gaming to drive guest traffic and sales.
Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.
CMO Peter Horst shares his 5 keys to marketing that stands out shakes things up.
Debbie Qaqish, inventor of the term 'revenue marketing' (she has a copyright), tells why ROI-based marketing is not for everybody.
Michael Becker discusses how and why marketers should make mobile an integrated part of their mix.
Clearly there's mad money to be made in the augmented reality space—but AR for AR's sake won't get you anywhere.
Major record label Interscope UMG ties its social media strategies with direct marketing campaigns.
Retargeting emails that include a discount trains customers to always expect one.
Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.
Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)
Is Twitter worth the IPO price raise? Check out these 10 stats and see.
Content marketing for the classroom set. Net Texts aims to replace textbooks.
Linkwell Health and Kellogg's partnered over a 13 week period to send targeted coupons to insurance buyers.
When customers feel like they're a part of your team, that's when your marketing really scores.
Digital agency practitioners diagnose Healthcare.gov and find lack of web-side manners, poor check-in to the facility, and a general sinking feeling.
The undergarment manufacturer targets a younger, more feminine audience.
Consumers want content and they want it all the time—but it'd better be relevant.
When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.
Rising above all the marketing noise takes innovation that created customer engagement.
Far too many marketers rush in to the Next Thing, like QR codes, before thinking about the outcomes, says Scott Stratten.
Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.
Class is in session: Mobile Makers Academy's cofounders teach key mobile lessons.
By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.
Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?
Marketers can create value by innovating across channels, says Shideh Sedgh Bina of Insigniam.
Adventures with robo-tweeting: Either the response tweets I received from @AmericanAir were automated, or the voice behind the handle has been lobotomized.
Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.
Is it an online magazine or a food seller? Abe's Market is up-front about being the latter, but that doesn't stop it from acting like the former.
It's the portmanteau to end all portmanteaus: SoLoMo (social, local, mobile) now has two very important letters tacked on to the end of it: "Co" for "commerce."
Creative experts debate over whether and under what circumstances data helps or hinders creativity at DMA 2013.
MasterCard, RE/MAX, and WhitePages reveal their superstar marketing strategies.
Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.
Heading to any parties at DMA 2013? If so, read on for some fascinating facts and stats from Gian Fulgoni, executive chairman of comScore, to impress your interlocutors over ribs and Old Style.
Meet Diego. He's a hardworking cat...when he's not napping. Follow Diego's adventures as he experiences his first-ever DMA show. (Daily updates!)
Marketers should align their social interactions with how they want their brand (and their personal brand) to be perceived.
Depending on how you look at it mobile is the savior of radio. It's also arguably one of the causes of its slow demise.
Marketers espouse the benefits of online tracking. But are they speaking in an echo chamber?
Ron Burgundy steps back into his maroon suit as the new pitchman for Chrysler's Dodge Durango.
Facebook may be the biggest and baddest social network. But so was Myspace at one time.
Sometimes even relevant marketing can walk the fine line of being cool or creepy to a customer.
When you've got twice as many stores as your nearest competitor, perhaps you can afford to tell people what they should want. But for how long?
If consumers can't get what they need from a brand, they'll get it from each other.
If happy customers buy more and bring friends, then it behooves marketers to care about the customer experience.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
Marc Ostrofsky says that what digital marketers could really use is a good translator.
Four of our 40 Under 40 winners define what success means to them.
Twitter finally let the tweet out of the bag a few weeks ago when it acknowledged its confidential upcoming IPO and the Twittersphere has been chirping with opinions ever since.
Adobe's Director of Product Marketing Advertising Solutions breaks down the role of analytics in the ad space.
Brand and agency heads discuss what it takes to attract and keep the best of the best at Advertising Week.
The two main tenets of content marketing: Talk about things people care about and don't just talk about yourself.
The tentacles of customer experience extend to marketing and sales in ways that unite them.
CEO and co-founder of The Relevancy Group dubs 2013 to 2014 as the time of the renaissance for email.
As Seen On TV looks to make an online splash with crowdfunding.
Since consumers almost always have at least one eyeball glued to a second screen, it's no surprise that brands want to capitalize on the co-viewing phenomenon.
Salesforce.com and Oracle paid big money to get in the marketing automation game, but are many marketers playing yet?
The beer brand launches a multichannel campaign to target bicultural millennials.
How many times can I use words with "game" as their root in one sentence? Here: Gamification expert Jim Wexler on why you need a game plan if you're looking to gamify.
Marketers can express their brand message in unexpected places—and surprise and engage customers in the process.
The MegaBus Constant: There is an operative price/value threshold below which customer experience becomes irrelevant.
Pillsbury Toaster Strudel introduces a new brand ambassador.
Seventy-one percent of Americans consume media on at least two devices a day. It's a multiscreen world, sweetheart.
Social media experts give advice on finding a brand's authentic voice and getting it heard on social channels.
In his first week on the job, we put Ogilvy's CDO to the test by asking him to simplify Big Data for us.
For most of the year the US Open may as well be a small business. But for two weeks at the end of summer, its digital properties explode with activity.
How a marketing company leveraged its employee's Bachelorette fame to drive results.
IBM, W3C, and others make a concerted effort to standardize customer data collection across multiple platforms.
Marketers consumed by Big Data may get distracted from their necessary focus on data quality.
Laddering expert Eric Holtzclaw says marketers are ailing when it comes to characterizing customers, introducing new products, and recruiting advocates. There's more; read on.
HubSpot's email product manager shares his religious views on email.
If your title starts with a "C" and ends with an "O," you should really be working together.
NASCAR shares its winning voice-of-the-customer strategies.
Thoughts from marketing leaders to ponder, inspire you, and make you consider whether there's a new marketing approach you should try.
Foreign governments, apparently, don't trust public clouds in the U.S. with their secret data. Should you?
Loyal customers should be rewarded—not tossed to the side like an old doll.
How well do you know your customers? Freshpair, an online retailer of underwear, lingerie, and other unmentionables, can answer that question in a single word: "Intimately."
Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.
When it comes to using humor in videos, marketers are miss the mark. Better to tug heartstrings than tickle funny bones, advise keepers of the Viral Video Chart.
Samsung launches its own survival competition to promote products and drive brand engagement.
If a brand wants to stay relevant, it has to know what its customers are saying about it. And these days, customers won't shut up.
All marketers know that data is important. So why aren't they using it?
Trends may come and go, but marketers who harness the right ones will help their brand stay ahead of the competition over the long term.
Mourn the three-martini lunch, if you will, but toast the unvanquished TV spot. Despite the digital implications of Omnicom-Publicis, online video is still searching for its place in a broadcast world.
The office products supplier aces traditional and digital marketing integration 101.
Sausage. It's delicious in a sandwich, but it's not really the word you'd want to use to describe the creative work coming out of an agency.
Branding isn't just for your eyeballs. Ears can also get in on the action.
The big box giants have an advantage when it comes to back-to-school marketing, but that doesn't mean all is lost for the small and midsize retailer.
"If you want a 100 percent open rate, send one email to your mother."
Company of the week alloyASL Marketing
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Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
