Third-party analytics platform helps brands and influencers

It's about the economy, stupid

How one DMN staff member's sour experience with an Etsy vendor changed 180 degrees and what she learned from it.

Not a surprise, AdBlock has been signaling this for years

The marketing automation platform launches Marketo ABM

Facebook's removal of trending topics descriptions makes them a purveyor of clickbait

Riding an algorithm of "cost per flippable delegate", Clinton's data and analytics way ahead of the game

An ad-blocking browser that gives users a cut of ad revenue? Interesting indeed.

Beefing up its online inventory is a worthy effort, but might be counter-intuitive.

Millions of Sports Authority customer data is being transferred to Dick's Sporting Goods.

A new report suggests that alignment between sales and marketing functions is actually declining

DJ Khaled and Snapchat highlight the changing marketplace of sponsored content

What I learned from writing an 18-page story on the state of the ridesharing industry.

Investment dollars are following marketing tech rather than ad tech, says WSJ

WhatsApp has come a long way from "No one wakes up excited to see more advertising."

Marketers will now be able to create ads from mobile devices.

Because Apple, ad blockers, and now Google are starting to do it for them.

Will Amazon's discount music service really be tied to its Echo speaker?

Airbnb Trips provide travelers with an itinerary.

Notes on the NYT experiment from Rio

The marketing opportunities in a celebrity eCommerce platform

Pinterest will now display video advertisements.

Global sportswear manufacturer Adidas teams with digital agency for new marketing strategy.

Andy MacMillan of Act-On says ABM is another way of speaking about B2B marketing

Snapchat will increase the number of advertisers in its Snap Partners program.

Arianna Huffington abandons HuffPo more than ten years after she created it

The music streaming wars and the concept of exclusivity has renewed claims that digital piracy has a limited justification.

Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

Look out, it's a buzzphrase on steroids

The 'smart' contact lenses will expose more of the world than we care to admit.

Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.

Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

The seasons turn, the public criticizes NBC for broadcasting the Olympics on tape delay. As GV's (aka Google Venture) raconteur M.G. Siegler sagely notes. "We all know why NBC is delaying the presentation of the main events in their coverage.² It's about women. And making the games more like reality television. I mean, they actually said this. But really, it's obviously about advertising. A shit ton of advertising. If my feed was indicative of all feeds, I think there was actually far more minutes of advertising than actual Olympic events. It's a god-awful experience all around."