Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)
Censored chatbot delivers better customer experience
Marketing technology may be evolving, but the marketing of that martech is not.
Facebook's recent missteps has many in the industry looking hard at video metrics
Why the Hall of Femme is so important
Collectively, these 10 articles illustrate the current state of the marketing technology landscape.
How REI, Southwest Airlines, CVS, and Facebook are shaking up their industries—and the consequences that they're facing as a result.
Marketers, business professionals, we need to talk.
Did social media get the election right, while all the polls were getting it wrong?
A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.
Until it cleans up the service, Twitter can forget about an acquisition
After a series of price adjustments, the fitness class booking service is eliminating the membership option altogether.
It's sad to see it go, but not surprising.
Bad financials continue, even in light of some minor success with its temporary rewards program
Integrating with mobile banking proves the company is miles ahead in the messaging apps game.
Is this a prelude to a post-election media company?
McCleery talks agile marketing, and why it's an important strategy for modern businesses.
Hawes dishes on going from direct mail, to email, to omnichannel.
Tool will prompt donations from Donald Trump's tweets
As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.
We're taking a look back at some of our standout retail related content from the last year.
The Democratic Campaign has launched a Donald Trump texting bot
An insight into the New York Times' report on MailChimp
Acquiring major DMP Krux fills a gap in the Salesforce offering
Only the best fanboys and fangirls can join The Orchard
Will businesses get involved in the endorsement game?
Trump's New Twitter Campaign Recruits Users to Market
Hillary supporters were more actively ordering delivery during debate
Uber and Yext's new partnership offers retail companies new campaign opportunities
Are Snap's Spectacles the precursor to VR?
Politico: Endorsement comes long after email arrangements
Third-party analytics platform helps brands and influencers
It's about the economy, stupid
How one DMN staff member's sour experience with an Etsy vendor changed 180 degrees and what she learned from it.
Not a surprise, AdBlock has been signaling this for years
The marketing automation platform launches Marketo ABM
Facebook's removal of trending topics descriptions makes them a purveyor of clickbait
Riding an algorithm of "cost per flippable delegate", Clinton's data and analytics way ahead of the game
An ad-blocking browser that gives users a cut of ad revenue? Interesting indeed.
Beefing up its online inventory is a worthy effort, but might be counter-intuitive.
Millions of Sports Authority customer data is being transferred to Dick's Sporting Goods.
A new report suggests that alignment between sales and marketing functions is actually declining
DJ Khaled and Snapchat highlight the changing marketplace of sponsored content
What I learned from writing an 18-page story on the state of the ridesharing industry.
Investment dollars are following marketing tech rather than ad tech, says WSJ
WhatsApp has come a long way from "No one wakes up excited to see more advertising."
Marketers will now be able to create ads from mobile devices.
Because Apple, ad blockers, and now Google are starting to do it for them.
Will Amazon's discount music service really be tied to its Echo speaker?
The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."
Airbnb Trips provide travelers with an itinerary.
Notes on the NYT experiment from Rio
The marketing opportunities in a celebrity eCommerce platform
Pinterest will now display video advertisements.
Global sportswear manufacturer Adidas teams with digital agency for new marketing strategy.
Andy MacMillan of Act-On says ABM is another way of speaking about B2B marketing
Snapchat will increase the number of advertisers in its Snap Partners program.
Arianna Huffington abandons HuffPo more than ten years after she created it
The music streaming wars and the concept of exclusivity has renewed claims that digital piracy has a limited justification.
Jason Garoutte of YesPath says it's not all about a label
Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.
Look out, it's a buzzphrase on steroids
The 'smart' contact lenses will expose more of the world than we care to admit.
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.
Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle
The seasons turn, the public criticizes NBC for broadcasting the Olympics on tape delay. As GV's (aka Google Venture) raconteur M.G. Siegler sagely notes. "We all know why NBC is delaying the presentation of the main events in their coverage.² It's about women. And making the games more like reality television. I mean, they actually said this. But really, it's obviously about advertising. A shit ton of advertising. If my feed was indicative of all feeds, I think there was actually far more minutes of advertising than actual Olympic events. It's a god-awful experience all around."
Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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