YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

AI: The Beating Heart of ABM

AI: The Beating Heart of ABM

At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

The Debate Over Data Will Never End

The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

One on One: Tapping the Hidden Potential of Podcasts

One on One: Tapping the Hidden Potential of Podcasts

audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

The Monday Stack: Art and Data

The Monday Stack: Art and Data

Our weekly column about marketing tech and ops

One on one: Artfinder on Personalizing Art Tastes

One on one: Artfinder on Personalizing Art Tastes

Jonas Almgren describes how his company is bringing machine learning to the world of art.

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

Our weekly column about marketing tech and ops

Trump Aims to "Salesforce" Government

Trump Aims to "Salesforce" Government

A new Washington office will streamline government by using business leaders and business tactics.

Q&A with Oracle's Katrina Gosek

Q&A with Oracle's Katrina Gosek

Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Marketers Are Approaching a Big Moment with Walled Gardens

Marketers Are Approaching a Big Moment with Walled Gardens

The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?

How Not to Do Browsewrap: A Parable

How Not to Do Browsewrap: A Parable

eCommerce and browsewrap: getting the terms and conditions right

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

Adobe comes out punching with its new Experience Cloud

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

Our weekly column about marketing tech and ops

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

A divided country is reflected in SXSW's fractured mirror

A divided country is reflected in SXSW's fractured mirror

Marketers and attendees mulled an often-spoken question: Where do we go from here?

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Automation Company, Honorable Mention: Registria

Marketing Automation Company, Honorable Mention: Registria

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Mobile Company, Honorable Mention: ForRent.com

Mobile Company, Honorable Mention: ForRent.com

Email Marketing Company, Honorable Mention: Epsilon

Email Marketing Company, Honorable Mention: Epsilon

Social Media Marketing Company, Honorable Mention: Salesforce

Social Media Marketing Company, Honorable Mention: Salesforce

Best Marketing Tech Company of the Year, Winner: Allocadia

Best Marketing Tech Company of the Year, Winner: Allocadia

Best Campaign of the Year, Winner: Samsung Electronics America and PMK*BNC

Best Campaign of the Year, Winner: Samsung Electronics America and PMK*BNC

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Healthcare Campaign, Honorable Mention: Advocate Health Care and SIM Partners

Entertainment Campaign, Honorable Mention: Golden Entertainment

Entertainment Campaign, Honorable Mention: Golden Entertainment

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Content Marketing Company, Honorable Mention: Adobe

Content Marketing Company, Honorable Mention: Adobe

Consumer Campaign, Honorable Mention: Imposium

Consumer Campaign, Honorable Mention: Imposium

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

Analytics Company, Honorable Mention: Adobe

Analytics Company, Honorable Mention: Adobe

AdTech/Programmatic Company, Honorable Mention: Amobee

AdTech/Programmatic Company, Honorable Mention: Amobee

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Social Media Marketing Company, Winner: Unmetric

Social Media Marketing Company, Winner: Unmetric

Mobile Company, Winner: Swirl Networks

Mobile Company, Winner: Swirl Networks

Marketing Cloud Company, Winner: Adobe

Marketing Cloud Company, Winner: Adobe

Marketing Automation Company, Winner: Adgorithms

Marketing Automation Company, Winner: Adgorithms

Email Marketing Company, Winner: Salesforce

Email Marketing Company, Winner: Salesforce

Content Marketing Company, Winner: Percolate

Content Marketing Company, Winner: Percolate

Analytics Company, Winner: Allocadia

Analytics Company, Winner: Allocadia

AdTech/Programmatic Company, Winner: Conversant

AdTech/Programmatic Company, Winner: Conversant

Tech Campaign, Winner: Prezi

Tech Campaign, Winner: Prezi

Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms

Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms

Nonprofit/Cause-related Campaign, Winner: Aerie by American Eagle Outfitters

Nonprofit/Cause-related Campaign, Winner: Aerie by American Eagle Outfitters

Financial Services Campaign, Winner: Western Union

Financial Services Campaign, Winner: Western Union

Entertainment Campaign, Winner: Samsung Electronics America and PMK*BNC

Entertainment Campaign, Winner: Samsung Electronics America and PMK*BNC

Consumer Campaign, Winner: Denny's and Erwin Penland

Consumer Campaign, Winner: Denny's and Erwin Penland

B2B Campaign, Winner: Dell

B2B Campaign, Winner: Dell

Career Q&A with Hall of Femme Winner Mary M Rodgers

Career Q&A with Hall of Femme Winner Mary M Rodgers

The director of marketing communications at Cuisinart and Waring Products tells us about the lessons that she learned from her first job, as well as the best career advice she received

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

The CMO at Grubhub tells us about the lessons that she learned from her first job, as well as the best career advice she received

For this Marketing Professor, Fundamentals Endure

For this Marketing Professor, Fundamentals Endure

An NYU Stern School of Business professor discusses how marketing students prepare for a career in the digital age.

Career Q&A with Hall of Femme Winner Brooke Niemiec

Career Q&A with Hall of Femme Winner Brooke Niemiec

The CMO at Elicit talks about the lessons that she learned from her first job, as well as the best career advice she received

Career Q&A with Hall of Femme Winner Jackie Yeaney

Career Q&A with Hall of Femme Winner Jackie Yeaney

The CMO at Ellucian the lessons that she learned from her first job, as well as the best career advice she received

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

Career Q&A with Hall of Femme Winner Janel Laravie

Career Q&A with Hall of Femme Winner Janel Laravie

The CEO of Chacka Marketing shares the lessons that she learned from her first job, as well as her turnoffs when hiring.

Spotlight On: Hollywood Going Mobile on Snapchat

Spotlight On: Hollywood Going Mobile on Snapchat

Snapchat's Discover platform could change mobile video as we know it.

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

What we'll be discussing at our exclusive fireside chat

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.

Why Marketers Should Be Excited About Unlimited Data

Why Marketers Should Be Excited About Unlimited Data

Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

Politics Consumed the Super Bowl on Social Media

Politics Consumed the Super Bowl on Social Media

Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.

Uber User Defection Continues: Automated System to Deal With Requests

Uber User Defection Continues: Automated System to Deal With Requests

Twitter users continue to Tweet out confirmations of cancellations, but others are reporting issues

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Shipping perks aren't the pull for Prime members. It's the enhanced experience.

Spotlight On: YouTube Metrics

Spotlight On: YouTube Metrics

DMN editors discuss the disturbing trend of web powers misreporting video performance, and why marketers are ultimately powerless.

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle's bus ride-sharing service will create actionable communities

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

What CES Revealed for Marketers

What CES Revealed for Marketers

Sensors and Alexa proliferated, but the tech conference really confirmed what marketers already knew.

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Knotch's Gansca Extols the Value of First-Party Data

Knotch's Gansca Extols the Value of First-Party Data

How data can inform content marketing

The Best of DMN's Meet the Marketer

The Best of DMN's Meet the Marketer

A series of profiles of top marketers at leading marketing tech companies.

The 10 Best DMN Podcasts of 2016

The 10 Best DMN Podcasts of 2016

We spoke to a lot of marketers last year. Here are some of our favorite conversations from those sessions.

Top 10 DMN Case Studies of 2016

Top 10 DMN Case Studies of 2016

From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.

The Home Assistant Arms Race Heats Up

The Home Assistant Arms Race Heats Up

It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Is there any task left that requires a human touch?

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

IoT Seemed Less Exciting in 2016

IoT Seemed Less Exciting in 2016

Perhaps marketers were more focused on new trends like AI and VR.

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

On how the weather impacts everything

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

The Robots Took Over in 2016

The Robots Took Over in 2016

A look back at the evolution of the conversation around, and application of, AI in marketing throughout 2016.

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

People hating and avoiding ads isn't new, but marketers caring about it is.

The Omnichannel Dream Still Out of Reach

The Omnichannel Dream Still Out of Reach

But promising signs ahead.

The Attribution Game

The Attribution Game

Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

Microsoft Zo Sacrifices Functionality for Safety

Microsoft Zo Sacrifices Functionality for Safety

Censored chatbot delivers better customer experience

5 Ways Martech Companies Can Market Better

5 Ways Martech Companies Can Market Better

Marketing technology may be evolving, but the marketing of that martech is not.

Experts Agree: Video Metrics Still A Work-in-Progress

Experts Agree: Video Metrics Still A Work-in-Progress

Facebook's recent missteps has many in the industry looking hard at video metrics

Nominate a Breakthrough Woman for the DMN Hall of Femme

Nominate a Breakthrough Woman for the DMN Hall of Femme

Why the Hall of Femme is so important

Exploring the Advancements and Shortcomings of MarTech

Exploring the Advancements and Shortcomings of MarTech

Collectively, these 10 articles illustrate the current state of the marketing technology landscape.

4 Brands That Zigged When Others Zagged

4 Brands That Zigged When Others Zagged

How REI, Southwest Airlines, CVS, and Facebook are shaking up their industries—and the consequences that they're facing as a result.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here