Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

Sales Pros More Likely Than Marketers to Win the CEO Seat

Sales Pros More Likely Than Marketers to Win the CEO Seat

A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?

How Enthusiasts Have Disrupted Marketing

How Enthusiasts Have Disrupted Marketing

The Web has forced marketers to take people as serious as product, place, price, and promotion.

Marketing From the Inside Out

Marketing From the Inside Out

Why market to the masses when you can have a passionate core base promote your brand for you?

Data-Driven Marketing: Oxymoron or Reality?

Data-Driven Marketing: Oxymoron or Reality?

Only 50% of marketers routinely use data-driven marketing to personalize communications and offers to enhance the customer experience.

T-Minus 10 Years and Counting: MarTech's About to Blast Off

T-Minus 10 Years and Counting: MarTech's About to Blast Off

By 2025 technology spending will grow tenfold to $120 billion and Super Bowl ads will cost half as much as they do now.

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

My tips for being a perfect host, whether in your home or for a brand.

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.

It's Good to Be King—or Chief Marketing Guru

It's Good to Be King—or Chief Marketing Guru

Marketers are a creative bunch. That applies to their titles as much as to their campaigns.

"Email Is Deceptively Complicated"

"Email Is Deceptively Complicated"

Unexpected insights on email marketing from someone who lives it.

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

When is a lot of bad really good? When they're reviews on Amazon.

50 Shades of Grey Area in Marketing

50 Shades of Grey Area in Marketing

There's a lot of industry confusion. Here are 50 of the most arousing complexities.

Fashion Chatter Is About to Take Over Social Media

Fashion Chatter Is About to Take Over Social Media

Talk of trendy wares is already sparking several million social mentions.

11 Marketing Campaigns That Will Inspire You

11 Marketing Campaigns That Will Inspire You

Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.

CMOs Can't Go It Alone

CMOs Can't Go It Alone

Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.

It Ain't Heavy, It's My Website

It Ain't Heavy, It's My Website

Technology speeds onward, but e-commerce sites lag behind. Load times on mobile sites increased almost a full second over the holidays.

Mercedes-Benz Drives Home a Super Bowl Victory

Mercedes-Benz Drives Home a Super Bowl Victory

The AMG GT's cumulative traffic increase on Edmunds.com nearly quadrupled that of the BMW i3.

7 Do's and Don'ts of Email Deliverability

7 Do's and Don'ts of Email Deliverability

Data quality is always better than quantity when sending marketing emails.

Missy Elliott Called the Best Play During the Super Bowl

Missy Elliott Called the Best Play During the Super Bowl

In three minutes, Missy Elliott stole the halftime show and grew streams of her music by almost 700%.

Listen to the Drip, Drip, Drip of Data Leakage

Listen to the Drip, Drip, Drip of Data Leakage

Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?

5 Ways to Deflate Your Marketing Strategy

5 Ways to Deflate Your Marketing Strategy

Clearly, having a siloed organization didn't work for the New England Patriots.

3 Loyalty Lessons Marketers Can Learn From Musicians

3 Loyalty Lessons Marketers Can Learn From Musicians

Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

It's All About the Innovation

It's All About the Innovation

When marketing and tech join forces, brands become unstoppable.

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.

The Secret to Loyalty, According to a Packers Fan

The Secret to Loyalty, According to a Packers Fan

To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."

It's Time for a Marketing Revolution

It's Time for a Marketing Revolution

Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.

The Lesser of Marketing's Four P's Rears its Head

The Lesser of Marketing's Four P's Rears its Head

The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.

6 Marketing Lessons From the Packers-Cowboys Game

6 Marketing Lessons From the Packers-Cowboys Game

Because who doesn't want to relive Sunday's madness all over again?

Marketing Needs More Polymaths

Marketing Needs More Polymaths

Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.

6 Buzz Phrases Marketers Should Take Seriously in 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015

Here's an interesting lexicon of some of the top terms already making noise this year.

100 (or so) Ways to Market Better Over the Next 365 Days

100 (or so) Ways to Market Better Over the Next 365 Days

A compendium of advice for achieving marketing excellence in 2015.

Old Postal Soldiers Never Die

Old Postal Soldiers Never Die

The Postal Service may be under attack from all sides, but, vowed the Postmaster General in his farewell speech, it will keep marching on.

An Open Letter to Target

An Open Letter to Target

A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.

What Marketers Should Care About at CES 2015

What Marketers Should Care About at CES 2015

This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.

Customer Engagement and Customer Insight Are Inextricably Linked

Customer Engagement and Customer Insight Are Inextricably Linked

Do you know your customers well enough to make an engaging connection?

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.

If the Sony Hack Was a Marketing Hoax, It Didn't Pay Off

If the Sony Hack Was a Marketing Hoax, It Didn't Pay Off

Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.

The End of Marketing as We Know It...Is Not Here

The End of Marketing as We Know It...Is Not Here

The exaggerations in marketing are, well, overly exaggerated.

The Answer to Sony Style Hacks is Simple: the U.S. Mail

The Answer to Sony Style Hacks is Simple: the U.S. Mail

What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.

Scrolling Through a Year of Mobile

Scrolling Through a Year of Mobile

The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.

How CMOs Can Inspire Marketers in 2015

How CMOs Can Inspire Marketers in 2015

Here are some words of wisdom that marketers can use to motivate their staffs in the New Year.

A Doc With a True Vision for Local Marketing

A Doc With a True Vision for Local Marketing

Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.

Marketing, It's Complicated

Marketing, It's Complicated

Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.

5 Ways to Spend Your 2015 Marketing Budgets

5 Ways to Spend Your 2015 Marketing Budgets

Here's some concrete advice on how to make the most of your funds in the New Year.

What One Change Should Marketers Make in 2015?

What One Change Should Marketers Make in 2015?

Marketing experts share their advice on what marketers can do differently to improve their performance next year.

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

Can you guess which movie would be email?

Most Salient Social Media Marketing Moments of 2014

Most Salient Social Media Marketing Moments of 2014

I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

ICYMI, here are some of my favorite marketing teachings from 2014.

Customers Like Me

Customers Like Me

Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.

In Social, Take a Walk on the Dark Side

In Social, Take a Walk on the Dark Side

Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.

Three Marketing Tactics I'm Thankful For This Year

Three Marketing Tactics I'm Thankful For This Year

Thank goodness for email (did I really just say that?).

The P's and Q's of Social Branding

The P's and Q's of Social Branding

To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.

What Customers Love (and Hate) About Marketing Emails

What Customers Love (and Hate) About Marketing Emails

A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.

8 Facebook Holiday Marketing Tips for the Small Business Owner

8 Facebook Holiday Marketing Tips for the Small Business Owner

Why not try one or two this Saturday?

Nobody's Perfect. Right, Salesforce?

Nobody's Perfect. Right, Salesforce?

Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.

The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

Scaling the Great Firewall of China

Scaling the Great Firewall of China

You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen Bell

The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

Dear CFO: An Open Letter About the CMO-CFO Relationship

Dear CFO: An Open Letter About the CMO-CFO Relationship

One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.

This Governor-Elect Got Direct

This Governor-Elect Got Direct

Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.

4 Essentials of Customer Engagement

4 Essentials of Customer Engagement

Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.

Is Your Marketing View Too Narrow?

Is Your Marketing View Too Narrow?

Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.

Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing

Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing

No ifs, ands, or butts, this risky tactic paid off.

There Is No Such Thing as Free Shipping

There Is No Such Thing as Free Shipping

But try telling that to the all-powerful, all-knowing consumers. Maybe they'll listen to Tom Caporaso, the head of FreeShipping.com.

Why My Customer Experience at the Bellagio Was a Total Bust

Why My Customer Experience at the Bellagio Was a Total Bust

The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.

5 Executives to Emulate on Social Media

5 Executives to Emulate on Social Media

Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.

Yes, Marketers Should Play Politics

Yes, Marketers Should Play Politics

How to craft campaigns that encourage shoppers to vote for a brand with their dollars.

Trick or Treat: It's Christmas

Trick or Treat: It's Christmas

Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.

The Science of Social Strategy

The Science of Social Strategy

Skillful social marketers share the necessary tidbits to craft a successful social campaign.

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are Better

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.

The (Real) Nightmare Before Christmas

The (Real) Nightmare Before Christmas

Forget Halloween. Marketers are already gearing up for the winter holiday season.

Moving at the Speed of Mobile

Moving at the Speed of Mobile

The second screen is changing everything. But one skillful marketer says it may not all be for the better.

Jocks as Journalists Could Be Fun—if Editors Stay out of it

Jocks as Journalists Could Be Fun—if Editors Stay out of it

Stengel, Ali, Berra—the pros have been lush with literary talent. Let's hope Derek Jeter and the Player's Tribune don't cramp the style of today's wordsmiths of athletic warfare.

Going to DMA2014? See You There

Going to DMA2014? See You There

The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

Marketing Stars' Top Mobile Apps

Marketing Stars' Top Mobile Apps

DMN's 40 Under 40 Award winners swear by their favorite productivity apps.

Dogs: Marketers' Best Friends

Dogs: Marketers' Best Friends

Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.

When It Comes to Millennials, Perhaps Agility Is the Wrong Approach

When It Comes to Millennials, Perhaps Agility Is the Wrong Approach

Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

A new infusion of growth into the job market can prove to be a win for marketers.

Five Ws (and an H) for Content Marketing Success

Five Ws (and an H) for Content Marketing Success

It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.

9 "New and Improved" Tools for Customer Engagement

9 "New and Improved" Tools for Customer Engagement

Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...