In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client Relationship

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.

The Age of the Customer Intensifies

The Age of the Customer Intensifies

Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.

How Mentoring Helps Marketers Rise to the Challenge

How Mentoring Helps Marketers Rise to the Challenge

Marketing EDGE Rising Star award winners explain why mentoring is a vital part of marketing education and how marketers can do it better.

Digital Marketing Prowess Could Sway Midterm Elections

Digital Marketing Prowess Could Sway Midterm Elections

The composition of the 114th Congress may well be determined by great email campaigns instead of negative TV ads.

Was Jesus a Good Investment for Kapitall?

Was Jesus a Good Investment for Kapitall?

The financial services company invested in controversial marketing. The question is whether it paid off.

Patience Is a Virtue (That Consumers Don't Have)

Patience Is a Virtue (That Consumers Don't Have)

How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.

Four Millennial Marketing Myths

Four Millennial Marketing Myths

Separate fact from fiction when it comes to marketing to America's young adults.

Are Customers Satisfied With Your Multichannel Experience?

Are Customers Satisfied With Your Multichannel Experience?

If one channel fails a customer, the whole cross-channel experience fails.

Enter the Selfie-Razzi

Enter the Selfie-Razzi

A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.

8 Ways Marketers can Better Target Gmail Subscribers

8 Ways Marketers can Better Target Gmail Subscribers

Email marketing experts reveal their top tips for reaching Gmail users in honor of the webmail service's 10th birthday.

Psych! April Fool's Day 2014, Marketing Style

Psych! April Fool's Day 2014, Marketing Style

It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.

So, You Want to Go Viral?

So, You Want to Go Viral?

Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.

Gen. Colin Powell: Big Dreams, Big Goals, and Big Data

Gen. Colin Powell: Big Dreams, Big Goals, and Big Data

The former Secretary of State shares how Big Data shaped his life and career.

Ethics: The Achilles Heel of Big Data?

Ethics: The Achilles Heel of Big Data?

Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?

The Secret to a Great Customer Experience

The Secret to a Great Customer Experience

The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.

Lee Rainie Talks Wearables, Tech, and Privacy

Lee Rainie Talks Wearables, Tech, and Privacy

The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.

In Search of a New Postal Paradigm

In Search of a New Postal Paradigm

John Callan's Postal Vision 2020 will convene the world's finest postal minds to explore future options for mail in America. Here, the delivery industry veteran gives his own views on what lies ahead.

How Marketers Can Reinvent Their Corporate and Personal Brands

How Marketers Can Reinvent Their Corporate and Personal Brands

Evolving a marketing department requires individual and corporate changes.

Don't Waffle Around With Your Content Marketing

Don't Waffle Around With Your Content Marketing

It's International Waffle Day. Content marketing never tasted so good.

When Webinars Meet Social

When Webinars Meet Social

Social media can be powerful at each stage of a webinar campaign.

Agility, the Crucible of Modern Marketing?

Agility, the Crucible of Modern Marketing?

Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.

Postal Service CIO Makes a Case for Intelligent Mail

Postal Service CIO Makes a Case for Intelligent Mail

It's an investment that must be made to integrate mail with digital methods, says Jim Cochrane. Mailers reeling from a 6% rate increase, however, will be hard to convince.

Honey Maid Shows the Evolution of Families and Products

Honey Maid Shows the Evolution of Families and Products

The graham cracker brand's integrated marketing campaign targets the American families of today.

Speedo's Stroke of Content Genius

Speedo's Stroke of Content Genius

It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.

Marketing Chiefs Talk Big Thinking

Marketing Chiefs Talk Big Thinking

15 marketing leader share their thoughts on thinking big in marketing

Five Ways to Develop a Successful Marketing App

Five Ways to Develop a Successful Marketing App

Instant gratification, privacy, and intimacy can be key elements for an engaging app.

Big Data Makes Sense (and Cents) and Dollars

Big Data Makes Sense (and Cents) and Dollars

Question: Is it possible to get through a conversation about marketing today and not, at least in some form, refer to "Big Data?" Answer: Nope.

60 Minutes Data Broker Report Has Cracks in It

60 Minutes Data Broker Report Has Cracks in It

In taking data companies to task, Steve Kroft instead insults Americans' intelligence and underestimates the intrinsic and inseparable involvement of data in the economy.

Content Marketing and Data Make Up AHRN.com's Brigade

Content Marketing and Data Make Up AHRN.com's Brigade

The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.

You Wouldn't Put the Wrong Info on Packaging, So Why Do It Online?

You Wouldn't Put the Wrong Info on Packaging, So Why Do It Online?

Inaccurate digital product information is a serious turnoff for consumers. Loyalty is built on trust.

The Modern Age of Coupon Marketing

The Modern Age of Coupon Marketing

Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.

Office Depot Puts Customer Experience at the Center of Its Marketing

Office Depot Puts Customer Experience at the Center of Its Marketing

From its channel experiences to its approach to personalization, the retailer puts customers first.

Just How Good a Digital Campaign Manager Are You?

Just How Good a Digital Campaign Manager Are You?

Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!

Why Writing Subject Lines Is a Lot Like Dating

Why Writing Subject Lines Is a Lot Like Dating

What marketers need to know to craft the perfect one-liner.

Omnichannel Challenges and Opportunities

Omnichannel Challenges and Opportunities

4 brands talk about what it takes to be a truly omnichannel retailer

Stellar Customer Service Is a Marketing Investment

Stellar Customer Service Is a Marketing Investment

Raving fans will evangelize your brand, so deliver outstanding service across channels, says Yankee Candle CMO Brad Wolansky.

Go in For Strategy, Not Magic Bullets

Go in For Strategy, Not Magic Bullets

Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.

And the Winner Is...the Customer

And the Winner Is...the Customer

How the Academy Awards and other major events help marketers build customer relationships.

Private Lives and Brands: 'We love you; we love you not.'

Private Lives and Brands: 'We love you; we love you not.'

A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.

Personalization Is Hiscox's Best Policy

Personalization Is Hiscox's Best Policy

The global insurance company uses data and segmentation to personalize its site experience for small business owners.

Brands: Don't Be a Boring Boasting Bully Who Begs

Brands: Don't Be a Boring Boasting Bully Who Begs

If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.

Guest Blogging or SPAM?

Guest Blogging or SPAM?

There's a new debate among marketers about what defines a post as a guest blog or SPAM.

I Scream Social (Data)

I Scream Social (Data)

Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.

What's Better Than an Ad? An Experience.

What's Better Than an Ad? An Experience.

Marketers who can create worlds first and ads second can do nothing but prosper, according to Storyscaping authors.

Quantum Computing? Fuggedaboudit.

Quantum Computing? Fuggedaboudit.

As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.

Content, Pure and Simple

Content, Pure and Simple

To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.

If at First You Don't Succeed, Market, Market Again

If at First You Don't Succeed, Market, Market Again

Cart abandonment emails are getting more creative to encourage potential customers to take a second look at those deserted online shopping carts.

Evian Spreads Consumer Love Through Social

Evian Spreads Consumer Love Through Social

The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.

Where Experiential and Direct Marketing Meet

Where Experiential and Direct Marketing Meet

Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.

The Sky Isn't Falling for Direct Mailers

The Sky Isn't Falling for Direct Mailers

Direct mail is just fine according to mailer and pundit Craig Simpson, and the postage increase may not be as bad as it seems.

Drawing a Bead on Always-On Consumers

Drawing a Bead on Always-On Consumers

It's a 24/7 world for marketers today, with ever-connected consumers always in their sights. Of course, as a new study shows, some are easier to home in on than others.

A Picture Sparks 54,000 Shares

A Picture Sparks 54,000 Shares

HTC discovers that getting personal with customers is good business.

Entrepreneurship 101: Lessons Learned

Entrepreneurship 101: Lessons Learned

Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.

Carrie Hammer Swaps Runway Models for Role Models

Carrie Hammer Swaps Runway Models for Role Models

CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week

The Key to Innovative Marketing Is Relevance

The Key to Innovative Marketing Is Relevance

Relevance coauthors Andrea Coville and Paul Brown explain the necessity of relevance-based marketing and how to do it right.

10 Rules for Customer Experience Transformation

10 Rules for Customer Experience Transformation

CX should be branded, strategic, exceptional--and tied to financials. Nothing less will suffice if CX is to succeed.

Data, Data Everywhere...

Data, Data Everywhere...

Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.

Marc Jacobs Launches Tweet Shop for New York Fashion Week

Marc Jacobs Launches Tweet Shop for New York Fashion Week

The perfume brand exchanges posts for products.

For Every Season There Is a Reason

For Every Season There Is a Reason

Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.

In Short: 2014 Marketing&Tech Partnership Summit

In Short: 2014 Marketing&Tech Partnership Summit

The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.

The Hammer-Throwing Big Brother of All Super Bowl Ads

The Hammer-Throwing Big Brother of All Super Bowl Ads

Before social media, before viral videos, before the Apple Macintosh (which this spot introduced), was Apple's "1984," the first Super Bowl ad to be bigger than the game. Here's its story.

Marketing Conversation Starters

Marketing Conversation Starters

20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond

Oikos Uses 1990s Flavor to Capture 2014 Customers

Oikos Uses 1990s Flavor to Capture 2014 Customers

Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.

When (and How) to Bust Down the Data Door

When (and How) to Bust Down the Data Door

John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.

Dance, Dance, Marketing Solution

Dance, Dance, Marketing Solution

Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.

Revamp Your Email Marketing

Revamp Your Email Marketing

Get a new outlook on email marketing with these four tips.

Six Oldie, but Goodie Email Rules

Six Oldie, but Goodie Email Rules

Email marketing can be complicated, but it's Golden Rules are simple.

Girl Power, Marketing-Style

Girl Power, Marketing-Style

The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.

We Need More Cowbell, Not More Email

We Need More Cowbell, Not More Email

Marketers must focus on empathy to cut through the email noise.

Direct Mail's Day at the Oscars

Direct Mail's Day at the Oscars

A classic publisher's mail piece, though not named in the credits, plays a central role in Oscar nominee Nebraska.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

The liqueur company mixes online and in-store experiences to create one smooth campaign.

Create or Analyze?

Create or Analyze?

5 ways marketers can partner with technologists to excel at both

It's Better to Give Than to Receipt

It's Better to Give Than to Receipt

How often do you keep your paper receipts? Probably not very. But according to Square CEO Jack Dorsey, receipts are about to get pretty awesome.

Q&A: Why Big Data Works

Q&A: Why Big Data Works

Tom Davenport dishes on what Big Data really means and who it helps the most. Small businesses welcomed.

Has Digital Wallet's Time Arrived?

Has Digital Wallet's Time Arrived?

Yes, if you listen to payment systems suppliers speaking at NRF. The marketplace will demand it, they say, and EMV credit card standards will force a retail POS overhaul.

A/B Testing Helps RunKeeper Keep Pace with its Customers

A/B Testing Helps RunKeeper Keep Pace with its Customers

The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.

Lead Cloud on the Horizon

Lead Cloud on the Horizon

Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.

What Does 2014 Have in Store for Marketers?

What Does 2014 Have in Store for Marketers?

Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.

They Got Those Post-Exigency Postal Blues

They Got Those Post-Exigency Postal Blues

Bulk mailers and the Postal Service once had a good thing going, but no relationship lasts forever. Now mailers prepare for some hard days ahead.

Be a Brand Leader, Not a Brand Follower

Be a Brand Leader, Not a Brand Follower

These four brands start the new year off right with bold marketing initiatives.

Even Executives Need to Get Their Learn On

Even Executives Need to Get Their Learn On

Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.

Feel the Marketing-Tech Love

Feel the Marketing-Tech Love

The question isn't whether marketers should collaborate with their tech brethren, it's how.

Will There Be an End to This State of Exigency?

Will There Be an End to This State of Exigency?

Buried in the Postal Regulatory Commission's 219-page decision to institute a 4.3% exigent postal rate increase is a morsel of hope: Exigency may not be forever.

The Campaign Beat: A Round-down Count-up

The Campaign Beat: A Round-down Count-up

It's the end of the year. In fact, it's the last day of the year. December is always a month dedicated to lists, so I thought I'd make one of my own.

10 Email Marketing Musts

10 Email Marketing Musts

A roundup of advice from email marketers to jump start your 2014 email marketing initiatives.

Are You a Direct Marketer?

Are You a Direct Marketer?

Here are 10 ways to tell whether you're a direct marketer in these days of shiny digital objects.

Why the Postal Exigent Increase Is a Mistake

Why the Postal Exigent Increase Is a Mistake

The lone dissenter in the PRC's decision, Vice Chairman Robert Taub, thinks the Commission erred in identifying the Great Recession as an exigent circumstance.

How'd They Do That?

How'd They Do That?

Storytelling is the way to a customer's heart, head, and wallet. It's also a great way to engage colleagues and make the case for marketing initiatives.

This Just in from Washington: Marketing May Be Illegal

This Just in from Washington: Marketing May Be Illegal

Sen. Rockefeller and his Commerce Committee cohorts make an amazing discovery: Marketing exists! Now they set out to determine if it's legal.

Dailydo Proves That Email Marketing Is the Real Deal

Dailydo Proves That Email Marketing Is the Real Deal

The daily deal site successfully uses email to reengage inactive customers.

Mind the Gap (Visa Card)

Mind the Gap (Visa Card)

Visa, it's everywhere you want to be...until where you want to be is a diner in Tenafly, New Jersey, and your card is declined.

Getting Customers Into the Brand Habit

Getting Customers Into the Brand Habit

Marketers need to weave their brand into customers' habits and rituals.

The Challenge of Targeting in Mass Channels

The Challenge of Targeting in Mass Channels

When pursing target customers in a mass channel, marketers risk alienating other segments.

Do Unilever's Job Cuts Signify a Rebirth of Consumer Marketing?

Do Unilever's Job Cuts Signify a Rebirth of Consumer Marketing?

The packaged goods giant's slashing of 1,000 marketing jobs may not be so much a de-emphasis of marketing as a repackaging of the role of the B2C marketer.

Are Millennials Commitment-Phobes?

Are Millennials Commitment-Phobes?

New data shows a surge in millennials renting products, rather than buying them.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.