ABM: Bridging the Data Gap

ABM: Bridging the Data Gap

No ABM strategy can succeed without the right data

List: Help Fix My Credit Score - Midway Direct Marketing

The Help Fix My Credit Score mailing list from Midway Direct Marketing puts you in contact with individuals looking to improve their credit.

The Promise of VR for Affected Communities

The Promise of VR for Affected Communities

Some corporate and nonprofit campaigns are showing what is possible through VR

List: Woodworkers in America - JF Direct Marketing, Inc.

Woodworkers in America are folks who range in age from 18 to 95 who enjoy woodworking as a hobby and as a second source of income and can be selected by mmyy.

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Using a variety of marketing techniques is important

Channel Surfing: Marketers Mull Where to Invest

Channel Surfing: Marketers Mull Where to Invest

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

We Get Surveys

We Get Surveys

A running list of recent surveys seen or sent to DMN

List: Insurance Agents & Brokers Database - Infinite Media

This database enables reaching a broad range of insurance agents and brokers. Included are licensed professionals directly involved in selling all types of insurance.

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

List: Political Precision - ALC

Political Precision is the most current and comprehensive voter data available. It is powered by Aristotle, enhanced by ALC, and has fueled every successful U.S. presidential campaign for decades.

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.

List: North American Law Firms - Altman Data Marketing

North American Law Firms is one of the largest multi-state business-to-business network of lawyers, composed of separate state networks designed to create and identify avenues of new business opportunities, publish directories and provide a source of current legal business, and financial information.

List: Action Minded Conservative Investors - Infinite Media

Action Minded Conservative Investors are typically stock and bond buyers and traders in listed securities, investors in safe, conservative income producing real estate, CD's, annuities, money market funds and other fixed income securities.

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

List: Complete State Licensed Professionals - Complete Mailing Lists

This highly responsive database represents one of the most Complete listings of State Licensed Professionals available.

List: Retired People - Fred Woolf List Co., Inc.

A continuously revised file of individuals who list themselves as retired from their occupations.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

A rundown of what they are, why they matter, and how to build them.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Spotlight On: Google I/O

Spotlight On: Google I/O

Mere hours away, here's what marketers can expect to see at Google I/O.

Request for Entries: Your Greatest Mistakes

What was your biggest mistake and how did you learn from it?

List: Scrubs & Beyond - Belardi/Ostroy

Scrubs and Beyond is a top notch catalog specializing in name brand and exclusive designs of medical uniforms for the healthcare industry.

List: ALC Political Precision - ALC

Political Precision is the most current and comprehensive voter data available. It is powered by Aristotle, enhanced by ALC, and has fueled every successful U.S. presidential campaign for decades.

Announcing Request for 40 Under 40 Nominations

Announcing Request for 40 Under 40 Nominations

Honoring the next crop of exceptional young marketer

10 Smart Ways to Enhance Your Mobile Strategy

10 Smart Ways to Enhance Your Mobile Strategy

Suggestions for better leveraging the device and strengthening your messaging.

List: Jewish Seniors - JF Direct Marketing, Inc.

Jewish Seniors is made up of Jewish Americans over the age of 50 who can be selected by mmyy.

List: Corporate Computer Systems Planners 2016 - Integrated Management Solutions Inc.

Corporate computer systems planners, hardware/software engineers in companies with an active Web site that are doing e-commerce business transactions online.

Are Private Exchanges About to Have Their Day?

Are Private Exchanges About to Have Their Day?

At long last, the publishing industry's integration of programmatic thinking is near completion, says Hearst's ad tech chief.

A Survival Guide for Tomorrow's Marketer

A Survival Guide for Tomorrow's Marketer

The qualifications, skills, and behaviors the marketers of the future need.

The Costs of Influencer Marketing

The Costs of Influencer Marketing

A new website called Who Pays Influencers breaks down how much brands pay their influencers and artists.

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Amazon already has an air freight fleet. Is the next step a truck fleet to make same-day deliveries for an expanded roster of third-party sellers?

Great Debate: The Tension Between Customer Experience and the Bottom Line

Great Debate: The Tension Between Customer Experience and the Bottom Line

It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.

List: Complete Motorcycle Owners - Complete Mailing Lists

The Complete Motorcycle Owners database is one of the most comprehensive databases of Motorcycle Owner data in the U.S.

List: Jeb Bush Presidential Email Supporters - Pinnacle List Company

These supporters of Jeb Bush's 2016 Presidential campaign believe in unifying America through teamwork and collaboration!

The Fresh Prince of Marketing

The Fresh Prince of Marketing

Eight ways actor and musician Will Smith markets himself and connects with audiences of all ages.

Feeding Diners a Mobile Feedback Loop

Feeding Diners a Mobile Feedback Loop

Grubhub's CMO reveals how the food ordering brand engages diners before, during, and after they purchase.

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.

Oh Mama, the Email Blasters Are Still Among Us

Oh Mama, the Email Blasters Are Still Among Us

Personalization, timing, and relevancy are alive in the channel, but Mothers' Day demonstrated that so are the batcher-and-blasters.

List: Nurses Gift Shop Buyers - DSA Direct, LLC

Nurses Gift Shop Buyers consists of buyers of nurse's novelty gifts, apparel and home décor.

List: Diabetes Health Magazine Subscribers - Leon Henry Inc.

Back on the market! Diabetes Health Magazine has been publishing for 25 years and their subscriptions come through Doctors & Nurses who work with diabetic patients as well as holding forums and meetings for the diabetic community.

Lightning strikes the marketing cloud

Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products

Spotlight On: Facebook Trending Topics

Spotlight On: Facebook Trending Topics

After bombshell Gizmodo report, Facebook on the defensive

List: Verified Churches in America - Response Unlimited

This church list is not like every other church list on the market. This is actively cleaned and maintained so that the churches that you receive are actually churches at the exact location.

List: Arthritis Today - Infogroup

Arthritis Today, the magazine published by the Arthritis Foundation, provides the most current and trustworthy advice on treatments, fitness, nutrition and daily living tips from the world's top doctors and health experts.

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

Consumers complain, but will they leave?

On-Time Delivery of Mail Fell Precipitously in 2015

On-Time Delivery of Mail Fell Precipitously in 2015

Presort classes dipped below 90% for the first time in five years; increased emphasis on package business plays a role.

Are your videos mobile-ready?

Are your videos mobile-ready?

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

The Battle for Marketers' Mindshare Intensifies

The Battle for Marketers' Mindshare Intensifies

As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.

How to make programmatic less problematic

How to make programmatic less problematic

Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Passion is the Heart of Marketing

Passion is the Heart of Marketing

CMO Confidential with Bob Strohrer

List: Food & Wine Buyers - Focus USA

The consumers on the Food & Wine Buyers file love to eat and drink. Whether it's for a special occasion, everyday eating, or a change in diet, they are searching through magazines, catalogs and online for new products.

List: Joint Venture Investors - Infinite Media

These Joint Venture Investors have exceptionally high investment portfolios ($500,000+) and incomes (estimated above $150,000) and are wisely investing it.

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

List: Infogroup Consumer Database TargetReady Models - Infogroup

TargetReady Models are a series of pre-developed categorical models. These models are built using a full array of demographic and psychographic data elements. They are used to predict generic consumer behaviors and attitudes.

List: The Kansas City Steak Company - Belardi/Ostroy

The Kansas City Steak Company is a family-run business based in Kansas City, Kansas, that manufactures and markets premium beef, poultry, seafood, and other foods for foodservice and home delivery.

How Brands Can Participate in, and Excel at Mother's Day Festivities

How Brands Can Participate in, and Excel at Mother's Day Festivities

The best ways to join in on the holiday celebrating the mothers in our lives

Spotlight On: The NewFronts Continue Quest for Digital Dollars

A week of high-cost events where media brands hope to attract advertisers' digital dollars

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

'New Yorker' gets a lot of things wrong about the USPS

'New Yorker' gets a lot of things wrong about the USPS

Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.

List: Hispanic Seniors - JF Direct Marketing, Inc.

Hispanic Seniors consists of Hispanic Americans ranging in age from 50 to 99 who can be selected by mmyy. American seniors are living longer, are in better health, and possess more resources than at any time in history and the same is true for the Hispanic population.

List: Republicans by Choice - Response Unlimited

These survey responders want to make it clear that they are "Republican" through and through!

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

Mobile proved to be the biggest driver, accounting for $20.7 billion.

List: Jewelry & Gift Showcase Buyers by DSA - DSA Direct, LLC

Jewelry & Gift Showcase Buyers by DSA are mostly female direct mail buyers of watches, necklaces, earrings, fashion accessories as well as, tabletop décor, giftware and home furnishings. Jewelry & Gift product purchases are from transactional activity from a number of catalogs, space ads and online purchases.

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

List: M-Score - Consumer Credit Predictor - ALC

The M-Score is an extremely accurate predictor of consumer financial behavior and payment ability.

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

The Lawyer, the Post Office, and the Union Man

The Lawyer, the Post Office, and the Union Man

A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

As exciting as it is, marketers should probably give VR some space before charging forth.

List: Home Decorators Collection Enhanced - Belardi/Ostroy

Home Decorators Collection catalog offers a upscale luxurious collection of gifts and home furnishings.

List: Sports Memorabilia Collectors Postal Masterfile - Maxim Media Group Inc.

Maxim Media's consumers who are opt-in subscribers to our network and whom Take 5 Solutions has surveyed to receive specific information on their sports memorabilia collecting interests.

Oracle builds on its marketing portfolio

At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

List: $25K Jackpot Sweepstakes Players - Nations Voice Plus

Our $25K Jackpot Sweepstakes Players mailing list is comprised of individuals who have recently participated in a sweepstakes for a chance to win $25,000.

The Debate Over What Ails Digital Media

The Debate Over What Ails Digital Media

Media focuses on quality content, while Facebook and Google continue to grab direct response market share

Facebook: Marketers Need to Mobile-optimize Their Video Content

Facebook is helping marketers develop optimal mobile video content

Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

Hypewatch: Bots, augmented audio and digital media

Hypewatch: Bots, augmented audio and digital media

Bots not ready for prime time and other ways hype meets reality in the marketing world this week

List: Roughing It & Loving It - Virtualist

The great outdoors has great appeal to many active men and women. They camp it, hike through it, cycle around it, and run, fish, hunt, and just enjoy the scenery.

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

10 Lessons from Dell's New Executive Director of Global CX

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Poor data quality and integration can cause a marketing mess.

PROS gets personal via CRM

Linking price quotes to CRM opens new personalization opportunities

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

List: Corporate Computer Systems Planners 2016 - Integrated Management Solutions

Corporate computer systems planners, hardware/software engineers in companies with an active web site that are doing e-commerce business transactions online.

List: Chadwicks of Boston - Belardi/Ostroy

Chadwicks of Boston brings its catalog and online buyers beautiful timeless looks, all at amazing prices.

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Breaking the Cycle of Competition Among Women in Business

Breaking the Cycle of Competition Among Women in Business

Marketing leaders discuss the importance of collaboration instead of competition among female colleagues.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

Google Wants My Phone Number

Google Wants My Phone Number

And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

List: Profitable Stocks (Bouncing Stocks) - Think Ink

These active investors spent between $199 and $299 to subscribe to "Stock Market Profits" newsletter. These proven direct mail buyers should work exceptionally well for a variety of financial publications and offers for stocks, options, commodities - and more.

List: FONM: FocusOn New Movers - Focus USA

Moving is a significant lifestyle change that triggers spending. The consumers on FocusOn New Movers (FONM) need a wide range of products and services including insurance, telecom, home security, restaurants, automotive, home improvement, furniture and appliances.

The 6 Stages of Digital Transformation

The 6 Stages of Digital Transformation

Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Account-Based Marketing Automation Comes to Eloqua

Account-Based Marketing Automation Comes to Eloqua

"This will redefine how users think about nurtures and scoring," says Oracle Marketing Cloud's John Stetic.

List: Grand New Party Conservative Donors - Preferred Communications

These loyal $25+ conservative multi donors are fed up with the Democratic Party and are striving for a better and brighter conservative future! Grand New Party Conservative Donors provide an unwavering commitment to the Republican Party, its policies and candidates.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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