We asked industry thought-leaders to share their marketing resolutions

When it comes to successful personalization, customers want one thing: authenticity

Check in throughout the day to see profiles of honorees

Our weekly column about marketing tech and ops

The number of NFC-enabled smartphones is expected to grow from 50 million worldwide to as many as two billion by the end of this year.

Over half of Americans now say they prefer to shop online, and eCommerce is increasing 23% year-over-year.

Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.

These high-powered executives under the age of 40 are truly changing the landscape of contemporary marketing, and are paving the way for constant innovation. Here are our 40Under40 winners.

Our column on marketing technology and ops is on summer break

The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences

Experian's Targeting unit remains true to its big data roots, says Kevin Dean

Once they're no longer puppies, dogs age about 5 years for every human year. Marketing Tech companies age faster

Mustache co-founder and CEO John Limotte discusses why his agency is staffed by designers and producers instead of account executives.

20th Century Fox's VP of global enterprise operations shared his five steps at the Microsoft Media and Entertainment Day in New York

Here's a collection of recent DMN content that exemplifies successful omnichannel strategies, as well as a few tips to help bring omnichannel mainstream

Marketers have a lot on their plate these days. Omnichannel shouldn't be an issue anymore

Here are 10 DMN articles that collectively tell the story of data-based marketing in the first half of 2017

Wandera analyzed 100,000 corporate mobile devices within its network of global, enterprise customers for its new study. Here's what the company found

Even this late into web 2.0, businesses are having a hard time going digital-first.

Chris Savage dives in on the opportunities that lie in video's future, and what marketers can do differently now

Accenture Interactive's new managing director of marketing and communications discusses her responsibilities and the simple thing marketers should do to get to the next stage in their career.

Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17

Anything goes on social media... until your business is hit with a seven-figure lawsuit.

The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.

Mari Smith dishes on how Facebook has changed, and why it's a great time to grow a video channel on the network.

Successful social marketing and support don't necessarily imply internal social transformation

Discover is exactly what publishers have asked for for years. Snap shouldn't neglect it.

Here are just a few social facts which made us think twice

Oli Gardner dishes on reframing marketers' conception of data driven web page design.

Inspired Mobile's Pratick Thakrar dishes on the evolution of digital, the role of agencies, and why SMBs may not need them as much.

Amazon just reminded us: We're living in the matrix

Channel Factory's Tony Chen dishes on YouTube's mass exodus of advertisers earlier this year.

Our most anticipated event fostered great discussions and networking opportunities.

Why one VC is all-in on direct-to-consumer relationships

GetApp recently polled small business owners to get their take.

Even in the age of AI, there's still a place for the traditional focus group

Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

The growing market for original content on streaming services may change the future of Netflix

Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.

Tarek Fadel, founder of FADEL, dishes on rights management, and how marketers are experiencing legal challenges similar to the media industry in the 2000s.

Five ways to be customer-first data collectors

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

DMN is, for the first time, launching a Best Places to Work in marketing technology special issue.

Marketing Hall of Femme honorees explain the importance of the award.

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.

Hootsuite founder and CEO, Ryan Holmes, dishes on why social media is not just important for brands, but for the heads of the brands as well.

The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption

At Isobar, everyone is welcome to think innovatively

Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.

Study finds segmentation gap creates haves and have-nots

Panelists discussed how to nurture a personal brand during the second sponsored panel at our 2017 Marketing Hall of Femme event.

DMN hosted its annual Marketing Hall of Femme event on April 26 in New York. Here's a photo slideshow

Our weekly column about marketing tech and ops

Three tips from PwC's Paul Dunay

Moving beyond MA, Marketo is offering an open platform for an engagement economy

Our weekly column about marketing tech and ops

Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale

Back it up with demonstrable actions and be generous with advice

Talk about the benefit of heterogeneous teams and don't shy away from asking for what you need

Driscoll discusses Drybar's mission and more

The 15 women in this elite group of senior marketers are at the top of their marketing game.

Keep your eye on these 20 rising stars.

Our weekly column about marketing tech and ops

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Chatbots may finally be ready for widespread adoption

Tumblr joins a growing list of developers exploring shared video viewing sessions.

Our weekly column about marketing tech and ops

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

It's GIF season on mobile. David McIntosh shares what marketers need to know.

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions

Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

Consumers are worried demands will grow, brands are worried it will be taken away

audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

Our weekly column about marketing tech and ops

Jonas Almgren describes how his company is bringing machine learning to the world of art.

Our weekly column about marketing tech and ops

A new Washington office will streamline government by using business leaders and business tactics.

Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?

eCommerce and browsewrap: getting the terms and conditions right

Adobe comes out punching with its new Experience Cloud

Better data for better results

Our weekly column about marketing tech and ops

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

Marketers and attendees mulled an often-spoken question: Where do we go from here?