A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.
The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.
Marketing + Cheese: What more could you want?
The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.
Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.
Marketing EDGE Rising Star award winners explain why mentoring is a vital part of marketing education and how marketers can do it better.
The composition of the 114th Congress may well be determined by great email campaigns instead of negative TV ads.
The financial services company invested in controversial marketing. The question is whether it paid off.
How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.
Separate fact from fiction when it comes to marketing to America's young adults.
If one channel fails a customer, the whole cross-channel experience fails.
A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.
Email marketing experts reveal their top tips for reaching Gmail users in honor of the webmail service's 10th birthday.
It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.
Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.
The former Secretary of State shares how Big Data shaped his life and career.
Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?
The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.
The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.
John Callan's Postal Vision 2020 will convene the world's finest postal minds to explore future options for mail in America. Here, the delivery industry veteran gives his own views on what lies ahead.
Evolving a marketing department requires individual and corporate changes.
It's International Waffle Day. Content marketing never tasted so good.
Social media can be powerful at each stage of a webinar campaign.
Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.
It's an investment that must be made to integrate mail with digital methods, says Jim Cochrane. Mailers reeling from a 6% rate increase, however, will be hard to convince.
The graham cracker brand's integrated marketing campaign targets the American families of today.
It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.
15 marketing leader share their thoughts on thinking big in marketing
Instant gratification, privacy, and intimacy can be key elements for an engaging app.
Question: Is it possible to get through a conversation about marketing today and not, at least in some form, refer to "Big Data?" Answer: Nope.
In taking data companies to task, Steve Kroft instead insults Americans' intelligence and underestimates the intrinsic and inseparable involvement of data in the economy.
The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.
Inaccurate digital product information is a serious turnoff for consumers. Loyalty is built on trust.
Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.
From its channel experiences to its approach to personalization, the retailer puts customers first.
Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!
What marketers need to know to craft the perfect one-liner.
4 brands talk about what it takes to be a truly omnichannel retailer
Raving fans will evangelize your brand, so deliver outstanding service across channels, says Yankee Candle CMO Brad Wolansky.
Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.
How the Academy Awards and other major events help marketers build customer relationships.
A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.
The global insurance company uses data and segmentation to personalize its site experience for small business owners.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
There's a new debate among marketers about what defines a post as a guest blog or SPAM.
Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
Marketers who can create worlds first and ads second can do nothing but prosper, according to Storyscaping authors.
As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.
Cart abandonment emails are getting more creative to encourage potential customers to take a second look at those deserted online shopping carts.
The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.
Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.
Direct mail is just fine according to mailer and pundit Craig Simpson, and the postage increase may not be as bad as it seems.
It's a 24/7 world for marketers today, with ever-connected consumers always in their sights. Of course, as a new study shows, some are easier to home in on than others.
HTC discovers that getting personal with customers is good business.
Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.
CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week
Relevance coauthors Andrea Coville and Paul Brown explain the necessity of relevance-based marketing and how to do it right.
CX should be branded, strategic, exceptional--and tied to financials. Nothing less will suffice if CX is to succeed.
Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.
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The perfume brand exchanges posts for products.
Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.
The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.
Before social media, before viral videos, before the Apple Macintosh (which this spot introduced), was Apple's "1984," the first Super Bowl ad to be bigger than the game. Here's its story.
20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond
Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.
John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.
Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.
Get a new outlook on email marketing with these four tips.
Email marketing can be complicated, but it's Golden Rules are simple.
The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.
Marketers must focus on empathy to cut through the email noise.
A classic publisher's mail piece, though not named in the credits, plays a central role in Oscar nominee Nebraska.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
5 ways marketers can partner with technologists to excel at both
How often do you keep your paper receipts? Probably not very. But according to Square CEO Jack Dorsey, receipts are about to get pretty awesome.
Tom Davenport dishes on what Big Data really means and who it helps the most. Small businesses welcomed.
Yes, if you listen to payment systems suppliers speaking at NRF. The marketplace will demand it, they say, and EMV credit card standards will force a retail POS overhaul.
The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.
Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.
Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.
Bulk mailers and the Postal Service once had a good thing going, but no relationship lasts forever. Now mailers prepare for some hard days ahead.
These four brands start the new year off right with bold marketing initiatives.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
The question isn't whether marketers should collaborate with their tech brethren, it's how.
Buried in the Postal Regulatory Commission's 219-page decision to institute a 4.3% exigent postal rate increase is a morsel of hope: Exigency may not be forever.
It's the end of the year. In fact, it's the last day of the year. December is always a month dedicated to lists, so I thought I'd make one of my own.
A roundup of advice from email marketers to jump start your 2014 email marketing initiatives.
Here are 10 ways to tell whether you're a direct marketer in these days of shiny digital objects.
The lone dissenter in the PRC's decision, Vice Chairman Robert Taub, thinks the Commission erred in identifying the Great Recession as an exigent circumstance.
Storytelling is the way to a customer's heart, head, and wallet. It's also a great way to engage colleagues and make the case for marketing initiatives.
Sen. Rockefeller and his Commerce Committee cohorts make an amazing discovery: Marketing exists! Now they set out to determine if it's legal.
The daily deal site successfully uses email to reengage inactive customers.
Visa, it's everywhere you want to be...until where you want to be is a diner in Tenafly, New Jersey, and your card is declined.
Marketers need to weave their brand into customers' habits and rituals.
When pursing target customers in a mass channel, marketers risk alienating other segments.
The packaged goods giant's slashing of 1,000 marketing jobs may not be so much a de-emphasis of marketing as a repackaging of the role of the B2C marketer.
New data shows a surge in millennials renting products, rather than buying them.
Company of the week Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures. |
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
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360_581006.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "Five Content Marketing Lessons for Video")
