Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are Better

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.

The (Real) Nightmare Before Christmas

The (Real) Nightmare Before Christmas

Forget Halloween. Marketers are already gearing up for the winter holiday season.

Moving at the Speed of Mobile

Moving at the Speed of Mobile

The second screen is changing everything. But one skillful marketer says it may not all be for the better.

Jocks as Journalists Could Be Fun—if Editors Stay out of it

Jocks as Journalists Could Be Fun—if Editors Stay out of it

Stengel, Ali, Berra—the pros have been lush with literary talent. Let's hope Derek Jeter and the Player's Tribune don't cramp the style of today's wordsmiths of athletic warfare.

Going to DMA2014? See You There

Going to DMA2014? See You There

The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

Marketing Stars' Top Mobile Apps

Marketing Stars' Top Mobile Apps

DMN's 40 Under 40 Award winners swear by their favorite productivity apps.

Dogs: Marketers' Best Friends

Dogs: Marketers' Best Friends

Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.

When It Comes to Millennials, Perhaps Agility Is the Wrong Approach

When It Comes to Millennials, Perhaps Agility Is the Wrong Approach

Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

A new infusion of growth into the job market can prove to be a win for marketers.

Five Ws (and an H) for Content Marketing Success

Five Ws (and an H) for Content Marketing Success

It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.

9 "New and Improved" Tools for Customer Engagement

9 "New and Improved" Tools for Customer Engagement

Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.

Partisanship Extends to U.S. Political Marketing, Too

Partisanship Extends to U.S. Political Marketing, Too

Oh, no! Republicans and Democrats can't even agree on the best way to market themselves to voters. Will compromise never return to Capitol Hill?

Her Campus Proves That Knowing Your Audience Is True Model Behavior

Her Campus Proves That Knowing Your Audience Is True Model Behavior

The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.

Was the Amazon Phone Ahead of Its Time?

Was the Amazon Phone Ahead of Its Time?

Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the Scene

What marketers need to know today about the potential customers of tomorrow.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open Sesame"?

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for Marketers

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.

Getting in on the Conversation

Getting in on the Conversation

It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.

Marketers Get Creative on Instagram

Marketers Get Creative on Instagram

Here's a look at some of the most engaging, innovative ways that brands are using Instagram.

Going Where Analog Marketers Have Not Gone Before

Going Where Analog Marketers Have Not Gone Before

Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.

Email, 32 Years Later

Email, 32 Years Later

Email turned 32 over Labor Day weekend, and what a long way it's come.

The Top 10 Ways to Keep Your B2B Customers Satisfied

The Top 10 Ways to Keep Your B2B Customers Satisfied

Happy customers lead to a happy bottom line.

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck Fleet

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the Customer Experience

What are marketers talking about? In large part, how data changes everything.

Goodbye Junk Mail, Hello Junk Apps

Goodbye Junk Mail, Hello Junk Apps

Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?

TD Canada Trust and Samsung Remember to Give Thanks

TD Canada Trust and Samsung Remember to Give Thanks

Today's marketers need to mind their manners and appreciate customers.

It's Not Just Omnichannel, It's Omnibrand.

It's Not Just Omnichannel, It's Omnibrand.

It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.

You're Invited...to Unleash the Power of Marketing Technology

You're Invited...to Unleash the Power of Marketing Technology

Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.

Four Loyalty Lessons Marketers Can Learn From Brett Favre

Four Loyalty Lessons Marketers Can Learn From Brett Favre

The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.

Making the Case for Aggregate Data Over Individual Data

Making the Case for Aggregate Data Over Individual Data

Like the view of the proverbial forest, sometimes a broader view may be better.

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than Surveys

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little Repackaging

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

The poultry processor launches a 360-degree campaign to generate awareness for a new product.

This Company Doesn't Collect Data. Here's Why.

This Company Doesn't Collect Data. Here's Why.

Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.

When CRM Morphed Into CMR

When CRM Morphed Into CMR

A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.

Get Integrated Analytics—or Get Lost (as in Lost Customers)

Get Integrated Analytics—or Get Lost (as in Lost Customers)

Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

Why this is the year—and era—of change in the field of marketing.

Vids Are Meant To Be Seen and not Viewed

Vids Are Meant To Be Seen and not Viewed

Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

Who can take data and turn it into insight? The candy man can.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

This Really Is the Year of Mobile. Seriously.

This Really Is the Year of Mobile. Seriously.

Forrester's chief of idea development tells why mobile's moment has officially come.

Nike, Coca-Cola, and Emirates Clench Top Three World Cup Social Spots

Nike, Coca-Cola, and Emirates Clench Top Three World Cup Social Spots

These brands show what it takes to win.

The First Truly Social Cup

The First Truly Social Cup

Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?

Spontaneous Strategy: The Art of Viral Content

Spontaneous Strategy: The Art of Viral Content

Apparently unplanned, successful viral content requires major strategy.

Exigency, Round 2

Exigency, Round 2

Neither mailers nor the USPS were happy with the decision handed down by postal regulators in the exigent rate case. Now both sides prepare to reenter the ring in appeals court.

GE Explains the Mechanics of "Suck, Squeeze, Bang, Blow" Through YouTube

GE Explains the Mechanics of "Suck, Squeeze, Bang, Blow" Through YouTube

The innovation and technology company illustrates how its machines work through visual storytelling.

Why We Decided Gamification Isn't in Our Game Plan

Why We Decided Gamification Isn't in Our Game Plan

The circus is leaving town. After a year of experimentation, we're going to remove Marketing Mavens from dmnews.com.

The Neo-Age of Mobile

The Neo-Age of Mobile

Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

No More MAC Attacks Is Good News for Marketers

No More MAC Attacks Is Good News for Marketers

Apple's decision to randomize media access control codes in iOS 8 begins the dismantling of a major stumbling block to locating consumers via mobile devices.

Q&A: How Marketers Can Foster Better Relationships With Data Analysts

Q&A: How Marketers Can Foster Better Relationships With Data Analysts

Adobe Social's product marketing manager discusses why collaboration between the two remains a challenge and why marketers should keep their eyes on messaging apps.

Tag Management Beyond the Tag

Tag Management Beyond the Tag

"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."

World Cup Social Campaigns Score Big

World Cup Social Campaigns Score Big

Marketers get in the game with these wily World Cup social media marketing campaigns.

What's on Marketers' Minds?

What's on Marketers' Minds?

Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.

Are the Days of Batch and Blast Behind Us?

Are the Days of Batch and Blast Behind Us?

Everyone says 2013 was the year of mobile. Hardly noticed was the fact that it was also the year when email marketers decided to get serious about direct marketing.

10 Out-of-this-World Social Content Tips from NASA 360

10 Out-of-this-World Social Content Tips from NASA 360

A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.

Multi-Screen Means the Right Screens—Not EVERY Screen

Multi-Screen Means the Right Screens—Not EVERY Screen

At the risk of sounding like Yoda: Technology may dazzle, but mobile strategy does not it make.

It's Time to Be Digital by Design

It's Time to Be Digital by Design

Companies with siloed operations are certain to lose ground to more connected competitors.

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

Is Social Media Safe for Marketers?

Is Social Media Safe for Marketers?

Hacking gets all the attention, but bullying appears to be as big a problem. Should marketers take greater stock of the environment social networks provide for their messages?

11 Ways Facebook Can Help SMBs Grow Their Business

11 Ways Facebook Can Help SMBs Grow Their Business

Four panelists share their tips at Facebook Fit New York.

For Marketers, Every Day Should Be Hug Your Cat Day

For Marketers, Every Day Should Be Hug Your Cat Day

Marketers, June 4 is National Hug Your Cat Day. Make sure to thank the cat population for their vast contribution to the marketing landscape with a cuddle and a rub.

How to Kick Off a World Cup Social Campaign

How to Kick Off a World Cup Social Campaign

Marketers can score a winning goal with these four social media strategies.

The Return of Mass Marketing?

The Return of Mass Marketing?

FTC Commissioner Brill wants marketers to be more democratic with their messages and offers. But being selective is what direct marketers get paid to do.

Creative Bravery Helps McDonald's Achieve Golden Results

Creative Bravery Helps McDonald's Achieve Golden Results

Innovative advertising? The fast-food chain is lovin' it.

The Creep Line

The Creep Line

How marketers can know if they've crossed the line with personal data.

In Concert with Your Mobile Audience

In Concert with Your Mobile Audience

Live audiences are already engaged—but smart brands can capitalize on that beyond traditional sponsorship by making "Brought to You By" really mean something.

In Digital Town, Talk is Dear

In Digital Town, Talk is Dear

Marketers who hope to form personal relationships with their customers are texting in the wind. Digital consumers are all about business, and they certainly don't want to talk to you.

P&G's Qualitative Study Produces Hair-Raising Insight

P&G's Qualitative Study Produces Hair-Raising Insight

The consumer goods organization relies on qualitative research to learn more about its thriving Hispanic community.

Social TV Analytics That Go Beyond the Buzz-Numbers

Social TV Analytics That Go Beyond the Buzz-Numbers

Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.

Really, Every Week Is Internet Week, So...

Really, Every Week Is Internet Week, So...

Salesforce ExactTarget Marketing Cloud (say that five times fast) CMO Mike Lazerow talks tech (a little), apps, and philanthropy at Internet Week in NYC.

Overcome Silos With Integrated Marketing Management

Overcome Silos With Integrated Marketing Management

Gartner's Kimberly Collins discusses how marketers can create a consistent customer experience.

Future Success Lies in Customer Centricity

Future Success Lies in Customer Centricity

Organizations that want to thrive long term must focus on the customer, Gartner says.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

Today's marketer needs to be digital, mobile, social, personal, and always on.

This Is How CX Is Done in Email

This Is How CX Is Done in Email

When your charter is customer experience, your CX better be spot on—especially when mistakes happen. At CXPA, it is.

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