A Marketer's Look Behind the Privacy Shield

A Marketer's Look Behind the Privacy Shield

The new data accord between the U.S. and EU remains a work in progress. Meanwhile, survey your marketing cloud.

Marketing and Sales Still Lack Alignment

Marketing and Sales Still Lack Alignment

Relations aren't exactly improving between the two groups. It's past time to change that.

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

60% of U.S. adults surveyed say their mobile banner ad clicks are accidental

Wearable Tech = Vital Data

Wearable Tech = Vital Data

OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.

Ad Blockers and the End of the Interactive Age of Innocence

Ad Blockers and the End of the Interactive Age of Innocence

IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.

Marketers' Responsibility in Data Security and Protection

Marketers' Responsibility in Data Security and Protection

Privacy is everyone's business, but marketers have to take special care in these times of abundant data.

The Mobile Matchup: Apps Versus Web

The Mobile Matchup: Apps Versus Web

A recent study analyzes which mobile interaction touchpoint consumers prefer and why.

Exigency and the Political Lose-Lose Situation

Exigency and the Political Lose-Lose Situation

Postal reformer Tom Carper takes a valiant stab at passing his iPOST bill by April. But once again, the senator's bold move will likely be deflected.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

Finding products and services is easier than it's ever been, but at what cost?

What Marketers Can Learn From Four Packers Players

What Marketers Can Learn From Four Packers Players

Green Bay's season may be over, but the lessons marketers can take away from the team's stars carry on.

The Brian Solis Experience

The Brian Solis Experience

He may not be the Jimi Hendrix of customer experience, but his new book asks, "Are you experienced?" and your answer is likely to be, "No."

What 2016 Holds For Content Marketing

What 2016 Holds For Content Marketing

Scale, tone, and visuals will be the rage in the digital content space in 2016.

7 Secrets for High-Performing Content

7 Secrets for High-Performing Content

A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

Who will fill the terse-verse void on social media when Twitter goes long-form?

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Resources to Help You Achieve Your Marketing Resolutions

Resources to Help You Achieve Your Marketing Resolutions

Whether you're hoping to maintain a healthier organization or advance in your career, the Direct Marketing News staff has you covered.

The Top 15 Postal Articles of 2015

The Top 15 Postal Articles of 2015

Rate-mania continued to hold the attention of big mailers for yet another year.

Online Reviews Score High Marks From Women

Online Reviews Score High Marks From Women

A recent study finds that 92% of women say online reviews are very or extremely important.

The Top 15 DMN Articles of 2015

The Top 15 DMN Articles of 2015

Articles that resonated most with direct marketers this year covered viral heroics, true life lessons from an animated movie maker, and the precision email timing of basketball's Kings.

So Hard to Be Merry When You're Not Worth 49 Cents

So Hard to Be Merry When You're Not Worth 49 Cents

Christmastime is here, but just like Charlie Brown, there's nothing in my mailbox.

How Snapfish Caused Me to Snap

How Snapfish Caused Me to Snap

Broken marketing promises and a lack of customer service while ordering holiday cards turned me into a Grinch.

How Social Media Evolved for Marketers in 2015

How Social Media Evolved for Marketers in 2015

Viral moments throughout the year taught marketers much about the subtleties of the medium.

Marketing to Generation General

Marketing to Generation General

Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.

Alabama's About to Put Some Weight on Web Sellers' Shoulders

Alabama's About to Put Some Weight on Web Sellers' Shoulders

On New Year's Day the state's revenue office will begin assessing taxes on out-of-state sellers. So far, no challenge has been mounted to stop it.

5 Unappetizing Marketing Combinations

5 Unappetizing Marketing Combinations

From dirty data and personalization to mobile devices and desktop-centric experiences, marketers should always pass on these contradicting combos.

What Marketers Can Learn From Star Wars

What Marketers Can Learn From Star Wars

Three aspects of marketing that the beloved franchise executes on nearly perfectly.

Take Your (Marketing) Vitamins

Take Your (Marketing) Vitamins

Here's a healthy dose of essential components for marketing strategies.

And Then There Were None

And Then There Were None

It's 2016 and the Postal Board of Governors has ceased to exist for lack of congressional interest. Will mailers get another year without rate increases?

A Marketer's Christmas Carol

A Marketer's Christmas Carol

Lessons we can all learn from marketing channels of the past, present, and future.

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

Rap features prominently in next year's lineup, but reactions are mixed.

Uncle Sam Needs You in the War on Terror

Uncle Sam Needs You in the War on Terror

Anthropologist Scott Atran paints a picture of Jihadist recruitment that should be more familiar to social media marketing teams than to Navy SEAL units.

And the Winner Is...

And the Winner Is...

Thanksgiving weekend is over. Which day performed the best for small business email marketers?

In 2015, Digital Went Mainstream

In 2015, Digital Went Mainstream

10 insights that will help marketers keep their digital strategies up to date.

3 Marketing Tactics to Use at Your Thanksgiving Table

3 Marketing Tactics to Use at Your Thanksgiving Table

Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.

3 Abstract Aspects of Digital Culture

3 Abstract Aspects of Digital Culture

Because digital isn't complicated enough.

The Truth About Holiday Marketing

The Truth About Holiday Marketing

No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.

Stop Worrying About Ad Blockers and Start Worrying About Xindi

Stop Worrying About Ad Blockers and Start Worrying About Xindi

The digital marketing landscape remains open to plunder by a growing lineup of criminal innovators. Meet Xindi.

The 3 Emails I Fell for This Fall

The 3 Emails I Fell for This Fall

Here are the messages that I enjoy receiving in my inbox—and why.

Marketing's Toughest "Boss" Battles

Marketing's Toughest "Boss" Battles

The concept of the boss fight is one of the many things marketing and video games have in common.

Define Your Brand, or Else

Define Your Brand, or Else

Does anyone really know the difference between Uber and Lyft?

My Acceptance Speech

My Acceptance Speech

Last night I took home a Silver Apple lifetime achievement award in marketing.

Marketeering Turns to Electioneering

Marketeering Turns to Electioneering

Presidential candidates are many, their TV ratings are high, and their budgets are mighty. How can marketing services companies resist?

Don't Say "I Do" to Brand Comparison

Don't Say "I Do" to Brand Comparison

Constantly trying to measure up to competitors? Here are my six suggestions for combating brand comparison within your industry.

The Memeification of Political Marketing

The Memeification of Political Marketing

In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.

Storytelling on Social Media

Storytelling on Social Media

One of Tumblr's top strategists says that an impactful way to engage an audience is through vivid stories on social media.

Has Scalability Reached its Limits?

Has Scalability Reached its Limits?

An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

The clock is ticking, but marketers can still make these final tweaks before the holiday rush.

Is Your Customer Loyalty Level as Hot as Chipotle?

Is Your Customer Loyalty Level as Hot as Chipotle?

Customers remain advocates of the Mexican food chain on social media, despite news of store closures due to E.Coli.

We're the Jetsons, Not the Jedi

We're the Jetsons, Not the Jedi

Our tech fantasies cast us as intergalactic warriors, but our tech reality has us pushing buttons for food and cars on our sofas.

Is Your Brand Contagious?

Is Your Brand Contagious?

Consumers may sometimes seem allergic to marketing, but certainly aren't sick of these brands' social content.

The Two Faces of Trends-Based Marketing

The Two Faces of Trends-Based Marketing

Star Wars and Back to the Future had a lot in common last week. Marketers' execution on attaching to these film franchises was not one of them.

747 Million Good Reasons to Fix Your CX Now

747 Million Good Reasons to Fix Your CX Now

That was the size of the fine Bank of America paid to the Consumer Financial Protection Bureau for deceptive marketing. Is the CFPB a model that will be replicated?

Marketers Must Seize "Magic Moments" This Holiday Season

Marketers Must Seize "Magic Moments" This Holiday Season

New data suggests that consumers plan to use their smartphones to shop during small windows of free time this holiday season, rather than during the traditional one-day rush.

Four Truths That Should Go Without Saying in Modern Marketing

Four Truths That Should Go Without Saying in Modern Marketing

Marketing has evolved to the point that marketers shouldn't need convincing when it comes to the viability of these practices.

10 Stats That Show Why User-Generated Content Works

10 Stats That Show Why User-Generated Content Works

A number of marketers have yet to consider UGC in their strategies, but these statistics may change all of that.

The Internet is a Harsh Mistress for Advertisers

The Internet is a Harsh Mistress for Advertisers

Web users employing ad blockers have grown nine-fold in just five years. So what're you gonna do about it, marketers?

One for One: Making the Shoe Fit

One for One: Making the Shoe Fit

The founder of TOMS shares four lessons he's learned since founding the renowned shoe brand.

5 Lessons Comic Books Can Teach Marketers

5 Lessons Comic Books Can Teach Marketers

A once fringe culture has transitioned to complete mainstream prominence—and agile marketers are taking note.

The Old? The New? It's All Marketing to Me.

The Old? The New? It's All Marketing to Me.

Could the DMA really bring together the old and the new, the physical and the digital at &THEN? As a matter of fact, yes.

8 Content Marketing Don'ts

8 Content Marketing Don'ts

Is your organization guilty of these?

Top Tweets from DMA's &Then15 Conference

Top Tweets from DMA's &Then15 Conference

The annual event is winding down, but here are some of the most insightful tweets from DMA's yearly conference.

Does Customer Experience Need a 911 Call?

Does Customer Experience Need a 911 Call?

Forrester research finds an alarming decline in CX scores—or perhaps customers have gotten too tough to please.

Top Lessons From Advertising Week

Top Lessons From Advertising Week

Here's a don't-miss list of some of the prevailing insights, trends, and advice from #AWXII.

Mailers: Forge a Presence in DC or Stop Your Griping

Mailers: Forge a Presence in DC or Stop Your Griping

Remember what Woody said about success and just show up, already!

Six Lessons Marketers Can Learn From Big Bird

Six Lessons Marketers Can Learn From Big Bird

This eight-foot-tall feathery friend is pretty wise for a six-year-old.

5 Truly Game-Changing Aspects of Modern Marketing

5 Truly Game-Changing Aspects of Modern Marketing

Marketing in a world without these practices would be difficult indeed.

Consumers Make the Best Marketers

Consumers Make the Best Marketers

Marketers for the upcoming Peanuts movie realize moviegoers are the ones who create the most effective—and fun—marketing campaigns.

Pope Francis Has Arrived and Is Cleared for Marketing

Pope Francis Has Arrived and Is Cleared for Marketing

Engaging, relevant, personalized, timely messaging is the Holy Grail of marketing. And then there's riding the cassock-tails of His Holiness.

Six Lessons Marketers Can Learn from Childhood Fables

Six Lessons Marketers Can Learn from Childhood Fables

That Cat in the Hat and mouse with the cookie can teach marketers a thing or two.

How Marketing is Growing From Cultural Catalyst to Cultural Participation

How Marketing is Growing From Cultural Catalyst to Cultural Participation

With the Emmys behind us, it's time to explore the growth of tent-pole marketing.

Marketers Aim to Take a Bite Out of Apple Ad Blocking

Marketers Aim to Take a Bite Out of Apple Ad Blocking

Apple is satisfying the hunger of ad-weary mobile users, but the move is making some marketers sick to their stomachs.

It Had to Happen: The Video Sales Force

It Had to Happen: The Video Sales Force

Pitney Bowes, the mail meter company, is taking this digital thing seriously. Is the world ready for video sales and service reps?

Lovesac Proves that Brand Awareness Requires a Bit of Heavy Lifting

Lovesac Proves that Brand Awareness Requires a Bit of Heavy Lifting

The furniture retailer uses social media to come to movers' rescue.

10 Ways to Prepare for the Adventure That Is Dreamforce

10 Ways to Prepare for the Adventure That Is Dreamforce

CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.

Marketing to the New American Mainstream

Marketing to the New American Mainstream

If you're looking for your business to grow, you'll have to recognize that the average consumer has changed—a lot.

Is Internet Privacy a Contradiction in Terms?

Is Internet Privacy a Contradiction in Terms?

Mail vs. email: One was built on the promise of secrecy in correspondence, the other on the absence of it.

Patriots Fans Prove to Be the Real Loyalty MVPs

Patriots Fans Prove to Be the Real Loyalty MVPs

As a die-hard Packers fan, it pains me to write this, but Deflategate only served to inflate New Englanders' devotion to Brady & Co.

How Marketers Can Score on National Video Game Day

How Marketers Can Score on National Video Game Day

Quirky holidays, like Game Day this Saturday, could be a great way for marketers to score points with a new, passionate segment of consumers.

Oh Say, Can You Produce?

Oh Say, Can You Produce?

Tech tot Josh Miller is the White House's first director of product. Josh, produce me a Ferrari and some world peace, wouldja?

The Ultimate Marketing Playlist

The Ultimate Marketing Playlist

From Blondie to Spice Girls, here are nine songs to amp up your marketing team.

How to Choose the Right Social Platform for Your Business

How to Choose the Right Social Platform for Your Business

When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.

CMOs Do IT Fast, CIOs Do IT Slow

CMOs Do IT Fast, CIOs Do IT Slow

They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

Four loyalty experts sum up the ultimate customer relationship in three words.

5 Growth Areas in Video That Marketers Should Watch

5 Growth Areas in Video That Marketers Should Watch

Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.

Celebrity, Candidate...What's the Diff?

Celebrity, Candidate...What's the Diff?

A grasp of foreign affairs? Statesmanship? Years of political experience? That's yesterday. What presidential hopefuls need today is a brand and a good digital strategist.

User Content Reigns In "Straight Outta Compton" Campaign

User Content Reigns In "Straight Outta Compton" Campaign

Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.

A Blast From the Past

A Blast From the Past

Working at Direct Marketing News has allowed me to learn a lot—and teach even more. Here's a look back at some of my favorite lessons.

I Was Paid to Write This Blog

I Was Paid to Write This Blog

By my employer, of course, because that's what I do for a living. Your paid reviewers must make the same claim, even in a 140-word tweet.

How to Not Suck at Marketing

How to Not Suck at Marketing

Three ways to build a brand that can last through the ages.

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

The first family failed at the box office for the third time, an outcome great marketing could have probably avoided.

National Holidays Are a Gift to Marketers

National Holidays Are a Gift to Marketers

You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.

The Millennial-Baby Boomer Divide

The Millennial-Baby Boomer Divide

Four key generational differences that marketers should note.

Marketers Are Communicators, So Act Like It

Marketers Are Communicators, So Act Like It

Journalists and marketers have one major thing in common: We both want to sell audiences on our (brilliant) ideas. Here's how to communicate clear, effective messaging.

Is Amazon Really Bigger Than Walmart?

Is Amazon Really Bigger Than Walmart?

Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.

7 Ways to Build Brand Value

7 Ways to Build Brand Value

Be different, be nimble, and be articulate with your brand proposition.

An Historic Week for E-Commerce?

An Historic Week for E-Commerce?

Prime Day and Jet.com, both born in the past seven days, could endure as fixtures in online retail.

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Your customers are tough cookies. Let them know that your brand is the one they should buy from by showing appreciation for their business and interactions.

The Quirks of Successful Young Marketers

The Quirks of Successful Young Marketers

With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.

It's Not Digital Marketing; It's Just Marketing

It's Not Digital Marketing; It's Just Marketing

A DMN reader explains how we should look at modern marketing.

Is Marketing Discriminatory?

Is Marketing Discriminatory?

In the literal sense of the infinitive "to discriminate"—noting differences between people—of course it is. But does it fall within the legal sense of the word, as well?

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