Trump at Center of Model Experiential Marketing Campaign
Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template
Resolved on Better Marketing for 2018: Part One
We asked industry thought-leaders to share their marketing resolutions
Study: Authenticity Is Key For Personalized Customer Engagement
When it comes to successful personalization, customers want one thing: authenticity
It's 40Under40 Winners Day
Check in throughout the day to see profiles of honorees
Wednesday Stack: Times Peddles 'Tech is Evil' Story
Our weekly column about marketing tech and ops
Tying the Physical and Digital in NFC
The number of NFC-enabled smartphones is expected to grow from 50 million worldwide to as many as two billion by the end of this year.
The 8 eCommerce Trends That Will Dominate 2018
Over half of Americans now say they prefer to shop online, and eCommerce is increasing 23% year-over-year.
3D Marketing with Holograms
Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.
DMN Announces This Year's 40Under40 Winners
These high-powered executives under the age of 40 are truly changing the landscape of contemporary marketing, and are paving the way for constant innovation. Here are our 40Under40 winners.
The Monday Stack: Takes a Holiday
Our column on marketing technology and ops is on summer break
Chipotle Plans to Enhance Its Mobile Flavor
The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences
Experian Marketing: What We're Best At
Experian's Targeting unit remains true to its big data roots, says Kevin Dean
What's That in Marketing Technology Years?
Once they're no longer puppies, dogs age about 5 years for every human year. Marketing Tech companies age faster
One on One: Being a Creative-First Agency
Mustache co-founder and CEO John Limotte discusses why his agency is staffed by designers and producers instead of account executives.
How to Deal with Dirty Data
20th Century Fox's VP of global enterprise operations shared his five steps at the Microsoft Media and Entertainment Day in New York
Examining Recent Omnichannel Successes
Here's a collection of recent DMN content that exemplifies successful omnichannel strategies, as well as a few tips to help bring omnichannel mainstream
Why is Omnichannel Still a Question?
Marketers have a lot on their plate these days. Omnichannel shouldn't be an issue anymore
The Data-Based Marketing Narrative of 2017 So Far
Here are 10 DMN articles that collectively tell the story of data-based marketing in the first half of 2017
Comparing Data Usage Habits on Instagram and Snapchat
Wandera analyzed 100,000 corporate mobile devices within its network of global, enterprise customers for its new study. Here's what the company found
Even this late into web 2.0, businesses are having a hard time going digital-first.
One on One: Rethinking Video's Place in Marketing
Chris Savage dives in on the opportunities that lie in video's future, and what marketers can do differently now
Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive
Accenture Interactive's new managing director of marketing and communications discusses her responsibilities and the simple thing marketers should do to get to the next stage in their career.
Why Data-Based Marketers Need the Scientific Method
Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17
Anything goes on social media... until your business is hit with a seven-figure lawsuit.
A Marketer's Guide to Fall 2017 Network TV
The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.
Mari Smith dishes on how Facebook has changed, and why it's a great time to grow a video channel on the network.
Whatever Became of the Social Business?
Successful social marketing and support don't necessarily imply internal social transformation
Snapchat's Value Lies in its Discover Platform, Not Ads
Discover is exactly what publishers have asked for for years. Snap shouldn't neglect it.
3 Surprising Social Media Stats
Here are just a few social facts which made us think twice
Using Data to Inform Design
Oli Gardner dishes on reframing marketers' conception of data driven web page design.
One on One: Do SMBs Need Agencies Anymore?
Inspired Mobile's Pratick Thakrar dishes on the evolution of digital, the role of agencies, and why SMBs may not need them as much.
Amazon just reminded us: We're living in the matrix
One on One: Tony Chen on the YouTube Exodus
Channel Factory's Tony Chen dishes on YouTube's mass exodus of advertisers earlier this year.
Marketing Hall of Femme 2017 Highlights [Video]
Our most anticipated event fostered great discussions and networking opportunities.
The Bullish Future of Subscription Models
Why one VC is all-in on direct-to-consumer relationships
Will Businesses Be Strictly Online in the Next 10 Years?
GetApp recently polled small business owners to get their take.
Focus Groups Are Still Relevant
Even in the age of AI, there's still a place for the traditional focus group
5 Takeaways from Mary Meeker's Iconic Internet Report
Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends
The growing market for original content on streaming services may change the future of Netflix
Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.
One on One: Advertisers and Content Ownership
Tarek Fadel, founder of FADEL, dishes on rights management, and how marketers are experiencing legal challenges similar to the media industry in the 2000s.
How to Be a Customer-Friendly Data Company
Five ways to be customer-first data collectors
E3 is Christmas for YouTube Advertisers
Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
Introducing DMN's Best Places to Work Feature
DMN is, for the first time, launching a Best Places to Work in marketing technology special issue.
The Marketing Hall of Femme: In Their Words
Marketing Hall of Femme honorees explain the importance of the award.
The Impact of AI: Dave O'Flanagan at Boxever
Throughout this week, practitioners and thought-leaders share commentary on our theme topic
DMN Looks at AI
Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.
Hootsuite founder and CEO, Ryan Holmes, dishes on why social media is not just important for brands, but for the heads of the brands as well.
Facebook Bot Simplicity Issues Plagues Adoption
The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption
Isobar is Creating for the Future at NowLab
At Isobar, everyone is welcome to think innovatively
Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.
Study finds segmentation gap creates haves and have-nots
How to Build Your Personal Brand [Video]
Panelists discussed how to nurture a personal brand during the second sponsored panel at our 2017 Marketing Hall of Femme event.
Marketing Hall of Femme 2017 Event in Pictures
DMN hosted its annual Marketing Hall of Femme event on April 26 in New York. Here's a photo slideshow
The Monday Stack: An Election Win for Algorithms?
Our weekly column about marketing tech and ops
Three tips from PwC's Paul Dunay
An Open Platform for Engagement
Moving beyond MA, Marketo is offering an open platform for an engagement economy
How to Climb the Corporate Ladder [Video]
Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.
Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale
Leadership Connection: How to Build Your Personal Brand
Back it up with demonstrable actions and be generous with advice
How to Climb the Corporate Ladder
Talk about the benefit of heterogeneous teams and don't shy away from asking for what you need
Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme
Driscoll discusses Drybar's mission and more
DMN's 2017 Marketing Hall of Femme
The 15 women in this elite group of senior marketers are at the top of their marketing game.
The Monday Stack: Ads, AdTech and Addressable TV
Our weekly column about marketing tech and ops
One on One: Why Interactive Storytelling is Key for Gen Z
Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.
Why Marketing Tech Consolidation is Closer Than You Think
Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges
Facebook Bot Reboot Intriguing for Businesses
Chatbots may finally be ready for widespread adoption
Online Video is Evolving into Shared Viewing
Tumblr joins a growing list of developers exploring shared video viewing sessions.
What the Burger King Internet of Things Ad Portends
The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.
3 Things Marketers Should Look for in a Brand Partner
Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.
One on One: Enter the GIFs, says David McIntosh
It's GIF season on mobile. David McIntosh shares what marketers need to know.
Influencer Marketing is Creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
What Prevents Women from Breaking into the "She-Suite"?
A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions
YouTube is Getting Safer for Brands
Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.
The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.
AI: The Beating Heart of ABM
At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI
The Debate Over Data Will Never End
Consumers are worried demands will grow, brands are worried it will be taken away
One on One: Tapping the Hidden Potential of Podcasts
audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.
One on one: Artfinder on Personalizing Art Tastes
Jonas Almgren describes how his company is bringing machine learning to the world of art.
Trump Aims to "Salesforce" Government
A new Washington office will streamline government by using business leaders and business tactics.
Q&A with Oracle's Katrina Gosek
Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store
One on One: Yahoo's Courtney McKlveen on Retail Advertising
McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.
Marketers Are Approaching a Big Moment with Walled Gardens
The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?
How Not to Do Browsewrap: A Parable
eCommerce and browsewrap: getting the terms and conditions right
Beyond the Marketing Cloud: Adobe Summit 2017
Adobe comes out punching with its new Experience Cloud
Marvel Unlimited Should be Better than it is
This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.
A divided country is reflected in SXSW's fractured mirror
Marketers and attendees mulled an often-spoken question: Where do we go from here?
Company of the WeekPAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
|
Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.