The Attribution Game

The Attribution Game

Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

Microsoft Zo Sacrifices Functionality for Safety

Microsoft Zo Sacrifices Functionality for Safety

Censored chatbot delivers better customer experience

5 Ways Martech Companies Can Market Better

5 Ways Martech Companies Can Market Better

Marketing technology may be evolving, but the marketing of that martech is not.

Experts Agree: Video Metrics Still A Work-in-Progress

Experts Agree: Video Metrics Still A Work-in-Progress

Facebook's recent missteps has many in the industry looking hard at video metrics

Nominate a Breakthrough Woman for the DMN Hall of Femme

Nominate a Breakthrough Woman for the DMN Hall of Femme

Why the Hall of Femme is so important

Exploring the Advancements and Shortcomings of MarTech

Exploring the Advancements and Shortcomings of MarTech

Collectively, these 10 articles illustrate the current state of the marketing technology landscape.

4 Brands That Zigged When Others Zagged

4 Brands That Zigged When Others Zagged

How REI, Southwest Airlines, CVS, and Facebook are shaking up their industries—and the consequences that they're facing as a result.

What is Professionalism When Business is Not Usual

What is Professionalism When Business is Not Usual

Marketers, business professionals, we need to talk.

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

Did social media get the election right, while all the polls were getting it wrong?

Four Things A Buyer of Vine Must Do To Save It

Four Things A Buyer of Vine Must Do To Save It

A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.

Twitter Continues to Do Anything But Fix Its Abuse Issues

Twitter Continues to Do Anything But Fix Its Abuse Issues

Until it cleans up the service, Twitter can forget about an acquisition

ClassPass: When Unlimited Has Its Limits

ClassPass: When Unlimited Has Its Limits

After a series of price adjustments, the fitness class booking service is eliminating the membership option altogether.

5 Reasons Why Vine Failed

5 Reasons Why Vine Failed

It's sad to see it go, but not surprising.

Chipotle Still on Mend Despite Rewards Program

Chipotle Still on Mend Despite Rewards Program

Bad financials continue, even in light of some minor success with its temporary rewards program

Why Facebook Messenger Will Win Out

Why Facebook Messenger Will Win Out

Integrating with mobile banking proves the company is miles ahead in the messaging apps game.

Trump's Latest Gambit: TrumpTV on Facebook

Trump's Latest Gambit: TrumpTV on Facebook

Is this a prelude to a post-election media company?

Live from &Then: Workfront's Nick McCleery on Agile Marketing

Live from &Then: Workfront's Nick McCleery on Agile Marketing

McCleery talks agile marketing, and why it's an important strategy for modern businesses.

Live from &Then: Epsilon's Stacey Hawes on the Evolution of Marketing and The DMA Conferences

Live from &Then: Epsilon's Stacey Hawes on the Evolution of Marketing and The DMA Conferences

Hawes dishes on going from direct mail, to email, to omnichannel.

Clinton Campaign Monetizes 'Trump Troll' Tool

Clinton Campaign Monetizes 'Trump Troll' Tool

Tool will prompt donations from Donald Trump's tweets

Why Would Anyone Want to Buy Twitter

Why Would Anyone Want to Buy Twitter

As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.

Tracking the Advancement of Retail Strategy

Tracking the Advancement of Retail Strategy

We're taking a look back at some of our standout retail related content from the last year.

Clinton Campaign Launches Text Bot That Sends Trump Quotes

Clinton Campaign Launches Text Bot That Sends Trump Quotes

The Democratic Campaign has launched a Donald Trump texting bot

Three Takeaways: How MailChimp Provides a Blueprint for Startups

Three Takeaways: How MailChimp Provides a Blueprint for Startups

An insight into the New York Times' report on MailChimp

Real Value in Krux for Salesforce

Real Value in Krux for Salesforce

Acquiring major DMP Krux fills a gap in the Salesforce offering

Introducing Apple's Marketing Talent Incubator, Whatever It Is

Introducing Apple's Marketing Talent Incubator, Whatever It Is

Only the best fanboys and fangirls can join The Orchard

A New Kind of Presidential Endorsement

A New Kind of Presidential Endorsement

Will businesses get involved in the endorsement game?

Donald Trump Mobilizes Twitter Echo Chamber

Donald Trump Mobilizes Twitter Echo Chamber

Trump's New Twitter Campaign Recruits Users to Market

Grubhub Takes Temperature of Its Customers' Politics

Grubhub Takes Temperature of Its Customers' Politics

Hillary supporters were more actively ordering delivery during debate

Uber App to Offer Retailers Store-Front Drop Off

Uber App to Offer Retailers Store-Front Drop Off

Uber and Yext's new partnership offers retail companies new campaign opportunities

Snap Content Provides Glimpse into VR Future

Snap Content Provides Glimpse into VR Future

Are Snap's Spectacles the precursor to VR?

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

Politico: Endorsement comes long after email arrangements

Snaplytics Launches Snapchat Analytics Program

Snaplytics Launches Snapchat Analytics Program

Third-party analytics platform helps brands and influencers

Holiday Shoppers Don't Care Who Wins Election

Holiday Shoppers Don't Care Who Wins Election

It's about the economy, stupid

Saved By the Service

Saved By the Service

How one DMN staff member's sour experience with an Etsy vendor changed 180 degrees and what she learned from it.

AdBlock Plus Was Always Going to Build an Ads Marketplace

AdBlock Plus Was Always Going to Build an Ads Marketplace

Not a surprise, AdBlock has been signaling this for years

Marketo Joins the ABM Party

Marketo Joins the ABM Party

The marketing automation platform launches Marketo ABM

For Facebook, Curiosity Wins Out

For Facebook, Curiosity Wins Out

Facebook's removal of trending topics descriptions makes them a purveyor of clickbait

Politico Gets the Details on Clinton's Data Guru

Politico Gets the Details on Clinton's Data Guru

Riding an algorithm of "cost per flippable delegate", Clinton's data and analytics way ahead of the game

Brave, and the Next Phase of the Ad Blocking Saga

Brave, and the Next Phase of the Ad Blocking Saga

An ad-blocking browser that gives users a cut of ad revenue? Interesting indeed.

The Double Edge of Gamestop's Ship-From-Store Program

The Double Edge of Gamestop's Ship-From-Store Program

Beefing up its online inventory is a worthy effort, but might be counter-intuitive.

Sports Authority to Sell 25 Million Customer Emails

Sports Authority to Sell 25 Million Customer Emails

Millions of Sports Authority customer data is being transferred to Dick's Sporting Goods.

Are Sales and Marketing Getting Less Aligned?

Are Sales and Marketing Getting Less Aligned?

A new report suggests that alignment between sales and marketing functions is actually declining

Product Placements in the Age of Disappearing Content

Product Placements in the Age of Disappearing Content

DJ Khaled and Snapchat highlight the changing marketplace of sponsored content

Taming the Beast: Tackling the Uber Story

Taming the Beast: Tackling the Uber Story

What I learned from writing an 18-page story on the state of the ridesharing industry.

Marketing Tech is a Dollar Magnet

Marketing Tech is a Dollar Magnet

Investment dollars are following marketing tech rather than ad tech, says WSJ

"Ad-Free" Apps Are Probably Never Going to Be A Thing

"Ad-Free" Apps Are Probably Never Going to Be A Thing

WhatsApp has come a long way from "No one wakes up excited to see more advertising."

Facebook Slideshow Announces New Features, Marketing Possibilities

Facebook Slideshow Announces New Features, Marketing Possibilities

Marketers will now be able to create ads from mobile devices.

Marketers Need to Rethink Digital Advertising

Marketers Need to Rethink Digital Advertising

Because Apple, ad blockers, and now Google are starting to do it for them.

Amazon: Bargain Music Anchored to Echo?

Amazon: Bargain Music Anchored to Echo?

Will Amazon's discount music service really be tied to its Echo speaker?

On J.W. Wescott, the Mail Boat

The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."

Airbnb Unveils Concierge Services

Airbnb Unveils Concierge Services

Airbnb Trips provide travelers with an itinerary.

How Does Mobile Marketing Fit In?

How Does Mobile Marketing Fit In?

Notes on the NYT experiment from Rio

More (Harry) Pottermore

More (Harry) Pottermore

The marketing opportunities in a celebrity eCommerce platform

Pinterest to Pin-Up Video Ads

Pinterest to Pin-Up Video Ads

Pinterest will now display video advertisements.

Adidas Partners with Digital Agency to Tone Brand

Adidas Partners with Digital Agency to Tone Brand

Global sportswear manufacturer Adidas teams with digital agency for new marketing strategy.

ABM? It's Really B2B!

ABM? It's Really B2B!

Andy MacMillan of Act-On says ABM is another way of speaking about B2B marketing

Snapchat Stories: The New Hotbed for Advertisers

Snapchat Stories: The New Hotbed for Advertisers

Snapchat will increase the number of advertisers in its Snap Partners program.

She Put the Huff in HuffPo

She Put the Huff in HuffPo

Arianna Huffington abandons HuffPo more than ten years after she created it

Exclusivity is Why Piracy Won't Go Away

Exclusivity is Why Piracy Won't Go Away

The music streaming wars and the concept of exclusivity has renewed claims that digital piracy has a limited justification.

"A Battle for the Soul" of ABM

Jason Garoutte of YesPath says it's not all about a label

P&G Eases Throttle on Targeted Facebook Advertising

P&G Eases Throttle on Targeted Facebook Advertising

Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

Here Comes Account Based Everything

Here Comes Account Based Everything

Look out, it's a buzzphrase on steroids

'Smart' Contact Lenses Will Cloud Vision

'Smart' Contact Lenses Will Cloud Vision

The 'smart' contact lenses will expose more of the world than we care to admit.

Someone Tell Twitter That Its Moment for Moments Has Passed

Someone Tell Twitter That Its Moment for Moments Has Passed

Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

What Else Can NBC Sports Do But Tape Delay?

What Else Can NBC Sports Do But Tape Delay?

The seasons turn, the public criticizes NBC for broadcasting the Olympics on tape delay. As GV's (aka Google Venture) raconteur M.G. Siegler sagely notes. "We all know why NBC is delaying the presentation of the main events in their coverage.² It's about women. And making the games more like reality television. I mean, they actually said this. But really, it's obviously about advertising. A shit ton of advertising. If my feed was indicative of all feeds, I think there was actually far more minutes of advertising than actual Olympic events. It's a god-awful experience all around."

Why Wal-Mart Needs Jet.com to Take On Amazon

Why Wal-Mart Needs Jet.com to Take On Amazon

Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.

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