Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.
A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.
Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?
The Web has forced marketers to take people as serious as product, place, price, and promotion.
Why market to the masses when you can have a passionate core base promote your brand for you?
Only 50% of marketers routinely use data-driven marketing to personalize communications and offers to enhance the customer experience.
By 2025 technology spending will grow tenfold to $120 billion and Super Bowl ads will cost half as much as they do now.
My tips for being a perfect host, whether in your home or for a brand.
Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.
Marketers are a creative bunch. That applies to their titles as much as to their campaigns.
Unexpected insights on email marketing from someone who lives it.
When is a lot of bad really good? When they're reviews on Amazon.
There's a lot of industry confusion. Here are 50 of the most arousing complexities.
Talk of trendy wares is already sparking several million social mentions.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.
Technology speeds onward, but e-commerce sites lag behind. Load times on mobile sites increased almost a full second over the holidays.
The AMG GT's cumulative traffic increase on Edmunds.com nearly quadrupled that of the BMW i3.
Data quality is always better than quantity when sending marketing emails.
In three minutes, Missy Elliott stole the halftime show and grew streams of her music by almost 700%.
Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?
Clearly, having a siloed organization didn't work for the New England Patriots.
Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.
The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.
When marketing and tech join forces, brands become unstoppable.
"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.
To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."
Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.
The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.
Because who doesn't want to relive Sunday's madness all over again?
Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
Here's an interesting lexicon of some of the top terms already making noise this year.
A compendium of advice for achieving marketing excellence in 2015.
The Postal Service may be under attack from all sides, but, vowed the Postmaster General in his farewell speech, it will keep marching on.
A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.
This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.
Do you know your customers well enough to make an engaging connection?
Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.
Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.
The exaggerations in marketing are, well, overly exaggerated.
What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.
The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.
Here are some words of wisdom that marketers can use to motivate their staffs in the New Year.
Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.
Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.
Here's some concrete advice on how to make the most of your funds in the New Year.
Marketing experts share their advice on what marketers can do differently to improve their performance next year.
A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.
Can you guess which movie would be email?
I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.
ICYMI, here are some of my favorite marketing teachings from 2014.
Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.
Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.
Thank goodness for email (did I really just say that?).
To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.
A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.
Why not try one or two this Saturday?
Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.
Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.
The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.
Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
No ifs, ands, or butts, this risky tactic paid off.
But try telling that to the all-powerful, all-knowing consumers. Maybe they'll listen to Tom Caporaso, the head of FreeShipping.com.
The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.
Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.
How to craft campaigns that encourage shoppers to vote for a brand with their dollars.
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
The Stars of Search Award winner reveals his secrets to search marketing success.
Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.
Skillful social marketers share the necessary tidbits to craft a successful social campaign.
A British website seeks voters' help in striking clichés from the stump speeches of political candidates.
Happy Halloween from my inbox to yours.
The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.
A recent study reveals the things that millennials really care about—and what moves them to make a purchase.
If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.
Forget Halloween. Marketers are already gearing up for the winter holiday season.
The second screen is changing everything. But one skillful marketer says it may not all be for the better.
Stengel, Ali, Berra—the pros have been lush with literary talent. Let's hope Derek Jeter and the Player's Tribune don't cramp the style of today's wordsmiths of athletic warfare.
The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.
DMN's 40 Under 40 Award winners swear by their favorite productivity apps.
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.
A new infusion of growth into the job market can prove to be a win for marketers.
It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.
Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.
69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.
DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
An open letter to the C-suite on the importance of remembering what it's like to be your customer.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...