Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.
Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.
Here's some concrete advice on how to make the most of your funds in the New Year.
Marketing experts share their advice on what marketers can do differently to improve their performance next year.
A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.
Can you guess which movie would be email?
I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.
ICYMI, here are some of my favorite marketing teachings from 2014.
Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.
Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.
Thank goodness for email (did I really just say that?).
To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.
A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.
Why not try one or two this Saturday?
Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.
Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.
The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.
Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
No ifs, ands, or butts, this risky tactic paid off.
But try telling that to the all-powerful, all-knowing consumers. Maybe they'll listen to Tom Caporaso, the head of FreeShipping.com.
The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.
Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.
How to craft campaigns that encourage shoppers to vote for a brand with their dollars.
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
The Stars of Search Award winner reveals his secrets to search marketing success.
Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.
Skillful social marketers share the necessary tidbits to craft a successful social campaign.
A British website seeks voters' help in striking clichés from the stump speeches of political candidates.
Happy Halloween from my inbox to yours.
The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.
A recent study reveals the things that millennials really care about—and what moves them to make a purchase.
If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.
Forget Halloween. Marketers are already gearing up for the winter holiday season.
The second screen is changing everything. But one skillful marketer says it may not all be for the better.
Stengel, Ali, Berra—the pros have been lush with literary talent. Let's hope Derek Jeter and the Player's Tribune don't cramp the style of today's wordsmiths of athletic warfare.
The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.
DMN's 40 Under 40 Award winners swear by their favorite productivity apps.
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.
A new infusion of growth into the job market can prove to be a win for marketers.
It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.
Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.
69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.
DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
An open letter to the C-suite on the importance of remembering what it's like to be your customer.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
Oh, no! Republicans and Democrats can't even agree on the best way to market themselves to voters. Will compromise never return to Capitol Hill?
The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.
Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?
What marketers need to know today about the potential customers of tomorrow.
Instead of thinking about channels first, marketers need think about customers and outcomes.
Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.
It may not be the sexiest channel, but it is the most reliable.
Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.
As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.
Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.
It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.
Email turned 32 over Labor Day weekend, and what a long way it's come.
Happy customers lead to a happy bottom line.
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
Connecting with millennials isn't as hard as marketers think, and these companies are proving it.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?
Peer-to-peer referrals produce healthy conversion rates.
Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.
What are marketers talking about? In large part, how data changes everything.
Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?
Today's marketers need to mind their manners and appreciate customers.
It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.
Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.
The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.
Like the view of the proverbial forest, sometimes a broader view may be better.
Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.
If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.
Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.
Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
Marketers who want to stay relevant need to go back to these four basics.
The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.
Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.
The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.
Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.
Why this is the year—and era—of change in the field of marketing.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...