What I learned from writing an 18-page story on the state of the ridesharing industry.
Investment dollars are following marketing tech rather than ad tech, says WSJ
WhatsApp has come a long way from "No one wakes up excited to see more advertising."
Marketers will now be able to create ads from mobile devices.
Because Apple, ad blockers, and now Google are starting to do it for them.
Will Amazon's discount music service really be tied to its Echo speaker?
The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."
Airbnb Trips provide travelers with an itinerary.
Notes on the NYT experiment from Rio
The marketing opportunities in a celebrity eCommerce platform
Pinterest will now display video advertisements.
Global sportswear manufacturer Adidas teams with digital agency for new marketing strategy.
Andy MacMillan of Act-On says ABM is another way of speaking about B2B marketing
Snapchat will increase the number of advertisers in its Snap Partners program.
Arianna Huffington abandons HuffPo more than ten years after she created it
The music streaming wars and the concept of exclusivity has renewed claims that digital piracy has a limited justification.
Jason Garoutte of YesPath says it's not all about a label
Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.
Look out, it's a buzzphrase on steroids
The 'smart' contact lenses will expose more of the world than we care to admit.
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.
Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle
The seasons turn, the public criticizes NBC for broadcasting the Olympics on tape delay. As GV's (aka Google Venture) raconteur M.G. Siegler sagely notes. "We all know why NBC is delaying the presentation of the main events in their coverage.² It's about women. And making the games more like reality television. I mean, they actually said this. But really, it's obviously about advertising. A shit ton of advertising. If my feed was indicative of all feeds, I think there was actually far more minutes of advertising than actual Olympic events. It's a god-awful experience all around."
Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.