When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.
They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.
Four loyalty experts sum up the ultimate customer relationship in three words.
Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.
A grasp of foreign affairs? Statesmanship? Years of political experience? That's yesterday. What presidential hopefuls need today is a brand and a good digital strategist.
Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.
Working at Direct Marketing News has allowed me to learn a lot—and teach even more. Here's a look back at some of my favorite lessons.
By my employer, of course, because that's what I do for a living. Your paid reviewers must make the same claim, even in a 140-word tweet.
Three ways to build a brand that can last through the ages.
The first family failed at the box office for the third time, an outcome great marketing could have probably avoided.
You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.
Four key generational differences that marketers should note.
Journalists and marketers have one major thing in common: We both want to sell audiences on our (brilliant) ideas. Here's how to communicate clear, effective messaging.
Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.
Be different, be nimble, and be articulate with your brand proposition.
Prime Day and Jet.com, both born in the past seven days, could endure as fixtures in online retail.
Your customers are tough cookies. Let them know that your brand is the one they should buy from by showing appreciation for their business and interactions.
With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.
A DMN reader explains how we should look at modern marketing.
In the literal sense of the infinitive "to discriminate"—noting differences between people—of course it is. But does it fall within the legal sense of the word, as well?
It's time to send these marketing practices back home in the limo.
Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?
The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.
Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.
Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.
The CPG company revamped its rewards program by using new technology to simplify the member experience.
If you're going to be a social brand, why not also be socially aware?
Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.
How brands are mastering the concept of "brand gravity" and how you can, too.
The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.
Despite a decline in First Class Mail and an increase in data solutions, "undeliverable as addressed" mail is on the rise.
Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.
Ross Ulbricht rode the Silk Road to a life sentence without parole. Does the same fate await even some well-intentioned webmeisters?
Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.
Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.
The company launches The Maker Shop to make its brand more tangible and inspire the next generation of female engineers.
In business, being weird can pay off—big time.
No San Francisco would suck, but the world could live without it. No iPhones or Google? Doubtful.
No use crying over spilled wine—at least not after the customer experience I had.
No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.
Creativity, data, measurement, and mobile are the social network's main pillars.
Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.
Turns out that a few small details can make a big impact on your customers—and their decisions.
"Incentive compensation is the third rail in marketing, product [management], and sales alignment."
The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.
Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.
Marketers need to deliver measurable results that show the value of marketing.
Consumers make irrational purchase decisions; help them choose you.
New CMO Jim Cochrane was most recently USPS's tech chief. Why can't he recast the Post Office as the Uber of delivery?
Minute Maid, Pandora, Pampers, P&G, and Cardstore prove that storytelling is the mother of all marketing.
Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.
One chief marketer breaks down the unique benefits found in only social media metrics.
The current crop of presidential candidates are in lead-gen mode, and you're only truly qualified if you put up some cash.
The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.
What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.
NetChoice calls out the nation's most Internet-unfriendly bills and laws.
The Philadelphia Eagles quarterback knows a thing or two about staying relevant and proving one's worth.
The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.
There's a new standard of communication—the emoji.
Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!
On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.
The seeds of change have been sown. Here's the potential fruit.
Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.
DC lobbyist Alex Vogel has sat behind the seat of power in the Senate. Here's his advice on how businesspeople can get the attention of the decision-maker at the desk.
The jerky company double teams the competition using TV and digital.
Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.
From marketing preferences to career aspirations, here's what separates the new from the newer.
Increased competition poses new challenges for today's marketers. Turns out that a helpful attitude may be the way to break through the noise.
Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.
Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.
The re-launch of the music streaming service has everyone talking—and marketers buzzing.
Here's the social buzz around the slew of announcements at F8.
Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.
Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.
In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.
The clothing and accessories brand uses customer behavior data to connect its marketing across channels.
Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.
Words exchanged in a Congressional committee and an Inspector General's investigation infer a delay in the rollout of Net Neutrality.
Be the blue cheese within your industry.
Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.
Email may be mature, but it's time for it to be more cougar than matron.
Hate Amazon because it rules in price? Actually, it's worse than that. It's the king of customer experience, too.
Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.
Our in-house infographics helped me better understand the turning tide in marketing. Maybe they'll help you too.
Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.
As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.
I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.
Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.
Marketers don't stand much of a chance against llamas and dresses, and that's OK.
Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.
A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.
Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?
The Web has forced marketers to take people as serious as product, place, price, and promotion.
Why market to the masses when you can have a passionate core base promote your brand for you?
Only 50% of marketers routinely use data-driven marketing to personalize communications and offers to enhance the customer experience.
By 2025 technology spending will grow tenfold to $120 billion and Super Bowl ads will cost half as much as they do now.
My tips for being a perfect host, whether in your home or for a brand.
Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.
Marketers are a creative bunch. That applies to their titles as much as to their campaigns.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...