And the ad:tech award goes to...
The ad:tech awards this year came with a fun party at Mezzanine. The food and drinks were flowing and the agency winners were dancing late, all in their freshly won trucker hats --a part of the trophy.
Some of the 2008 Limelight AwardWinners that stood out...
Best Banner Ad: WaMu Friendly Banner, Avenue A | Razorfish
Best Interactive Broadcast Ad: Nissan Rogue Campaign, TBWA\\Chiat\\Day\\Tequila
Best Large Format or Overlay Ad: Assassin's Creed Roadblock, AKQA
Best Next Generation Ad: HEMA Rube Goldberg Viral, CCCP
Best Use of Rich Media: HP Gwen Stefani Yahoo Paper Dolls, Goodby, Silverstein & Partners
Best Affiliate Marketing Campaign: Moosejaw - Growth and Profit, Schaaf Consulting
Best Branding Campaign: eBay – Renew & Rethink, Agency.com
Best Business-to-Business Campaign: EyeWonder Client Testimonials, EyeWonder
Best Consumer Campaign: Nokia Jealous Computers, These Days
Best Direct Response Campaign: Soccer Club Sells Seats with DRC, eStara
Best Email Marketing Campaign: Sun APAC Re-engagement, Acxiom Digital
Best Integrated Campaign: Heinz Top This TV Challenge Website, Smith Brothers Agency
Best Mobile Campaign: Motorola "Say Goodbye", The Hyperfactory & Ogilvy
Best Multi-Cultural Campaign: Vivemejor, Media 8 Digital Marketing
Best Social Media Marketing Campaign: Bamboo on Facebook, Guerilla PR
Best Word of Mouth Campaign: Elf Yourself, EVB & Toy
Best Campaign Optimization: Lincoln Educational Services, iCrossing