And the ad:tech award goes to...

The ad:tech awards this year came with a fun party at Mezzanine. The food and drinks were flowing and the agency winners were dancing late, all in their freshly won trucker hats --a part of the trophy.

Some of the 2008 Limelight AwardWinners that stood out...

Best Banner Ad: WaMu Friendly Banner, Avenue A | Razorfish

Best Interactive Broadcast Ad: Nissan Rogue Campaign, TBWA\\Chiat\\Day\\Tequila

Best Large Format or Overlay Ad: Assassin's Creed Roadblock, AKQA

Best Next Generation Ad: HEMA Rube Goldberg Viral, CCCP

Best Use of Rich Media: HP Gwen Stefani Yahoo Paper Dolls, Goodby, Silverstein & Partners

Best Affiliate Marketing Campaign: Moosejaw - Growth and Profit, Schaaf Consulting

Best Branding Campaign: eBay – Renew & Rethink,

Best Business-to-Business Campaign: EyeWonder Client Testimonials, EyeWonder

Best Consumer Campaign: Nokia Jealous Computers, These Days

Best Direct Response Campaign: Soccer Club Sells Seats with DRC, eStara

Best Email Marketing Campaign: Sun APAC Re-engagement, Acxiom Digital

Best Integrated Campaign: Heinz Top This TV Challenge Website, Smith Brothers Agency

Best Mobile Campaign: Motorola "Say Goodbye", The Hyperfactory & Ogilvy

Best Multi-Cultural Campaign: Vivemejor, Media 8 Digital Marketing

Best Social Media Marketing Campaign: Bamboo on Facebook, Guerilla PR

Best Word of Mouth Campaign: Elf Yourself, EVB & Toy

Best Campaign Optimization: Lincoln Educational Services, iCrossing


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