A bit of fun and (postcard) query

Share this content:
As a big fan of the British humorist Stephen Fry, I'd be remiss to point out an interesting Sound Off that CNN has posted borrowing his witticism: "The e-mail of the species is deadlier than the mail."

It notes that e-mail and other electronic communication has taken a bite out of the postcard mail stream and asks readers to share their own postcard experiences. Personally, I still enjoy getting the printed piece to hang up and envy from my peripatetic friends - however I get an equal number of blog updates or mass e-mails.

For marketers travel correspondence via the Web has made these consumers more accessible. In fact, Dianna Dilworth recently looked into trends around social networking and travel for a DMNews article, noting that before a trip marketers can use the travel plan chatter to target would-be vacationers.

We've yet to report on examples of the marketing that takes place while consumers are on a trip, but it's not difficult to image receiving a targeted Gmail ad next to a friend's trip update from Austria with a "Cheap flights to Vienna" link. How are you reaching buyers with wanderlust?
Loading links....
close

Next Article in Direct Line Blog

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings