Direct Focus Buys StairMaster

Share this article:
Direct Focus Inc., marketer of the Bowflex line of home fitness equipment, has bought the assets of StairMaster Sports/Medical for about $25 million cash, the company said yesterday.


StairMaster, which markets a line of steppers, stepmills, treadmills and exercise bikes, made about $70 million in revenue in 2001. Direct Focus said it expected StairMaster to contribute $45 million in revenue during the rest of this year.


StairMaster products will be integrated into Direct Focus' line of home fitness equipment.


In addition to its present offerings of Bowflex, Nautilus and Scwinn brands of fitness equipment, Direct Focus will market the well-known brands StairMaster and Quinton.


Direct Focus, Vancouver, WA, markets its products through DRTV advertising and the Web.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.