Direct Effect managing VacationFun list

Direct Effect has introduced the VacationFun Travel Responders list.

VacationFun.com combines print and the Web for integrated direct response campaigns to develop qualified leads for travel destination advertisers. Its six- to 20-page inserts can be found in convention and visitor bureau (CVB) publications, national and regional magazines, and major newspapers throughout the United States.

The combined reach of this advertising touches more than 110,000,000 readers annually. Responders reply via mail or online at VacationFun.com. These are affluent travelers who love beaches, resorts, golf and skiing, and who have the means to travel on a regular basis.

The 329,691 universe list is available beginning at $85/M.