Direct Line Blog

Direct developments

Share this article:

Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.

HBO is distributing new posters for its show True Blood online every week for the next 12 weeks, to build buzz for the third season debut in June. Most interesting? It seems this news was broken only in a Tweet and through other social media.

The CW is doubling the amount of ad space accompanying its online shows, the WSJ reports.

L'Oreal is "evaluating" its media buying, according to Adweek.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?