Direct developments

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Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.

HBO is distributing new posters for its show True Blood online every week for the next 12 weeks, to build buzz for the third season debut in June. Most interesting? It seems this news was broken only in a Tweet and through other social media.

The CW is doubling the amount of ad space accompanying its online shows, the WSJ reports.

L'Oreal is "evaluating" its media buying, according to Adweek.

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