Direct Classic

Delivered: Music and Performance Series in New York

Delivered: Music and Performance Series in New York

What's in our mailbox this month: music and performance series in New York mailers. Let's get down.

Delivered: Home Furnishings

Delivered: Home Furnishings

What's in our mailbox this month: home furnishings catalogs. Let's get cozy.

Delivered: Education

Delivered: Education

What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?

Delivered: Nonprofit relief organizations

Delivered: Nonprofit relief organizations

What's in our mailbox this month: mailers from nonprofit relief organizations. Do they compel you to give?

Are you really doing direct marketing?

Are you really doing direct marketing?

Too many marketers overlook the essential ingredient of direct marketing: Testing.

Should the USPS be privatized?

Should the USPS be privatized?

Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.

Create a multichannel strategy

Create a multichannel strategy

Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.

Delivered: Automobiles

Delivered: Automobiles

What's in our mailbox this month: Automobile mailers. See how Hyundai, Honda, Toyota, and Volkswagen rated.

Targeted, timely inserts drive conversions

Targeted, timely inserts drive conversions

Insert marketers taking a data-driven approach can drive conversions by more precisely targeting customers based on their individual profiles and past behavior.

Word-of-mouth drives teen conversions

Word-of-mouth drives teen conversions

School is out for summer, but for marketers, dealing with teens is a year-round learning process.

New technology and digital experience make temporary retail stores really pop

New technology and digital experience make temporary retail stores really pop

Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.

Delivered: Arts/Entertainment

Delivered: Arts/Entertainment

Arts/Entertainment mailers: Who gets a 'bravo?'

IKEA is cool and here are 5 reasons why

IKEA is cool and here are 5 reasons why

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I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.

Delivered: spring catalogs

Delivered: spring catalogs

Spring catalogs: Who did it right?

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

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Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.

WPP Group, Havas revenues increase

WPP Group, Havas revenues increase

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WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.

Marketers split on the impact of mixed postal promotions

Marketers split on the impact of mixed postal promotions

As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.

Gift cards acquire new purpose for retailers as direct marketing vehicle

Gift cards acquire new purpose for retailers as direct marketing vehicle

Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.

USPS reports losses of $3.3 billion

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The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9.

Quad/Graphics acquires Williamson Printing Corporation

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Printer Quad/Graphics announced on Feb. 1 that it acquired Williamson Printing Corporation, a 128-year-old printer that specializes in short- to medium-run catalogs, books, direct mail and promotional products.

Targeting is all in the timing

Targeting is all in the timing

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Hiscox USA found that when it sent its direct mail was almost as important as the recipient.

USPS offers commercial mailers a free ounce for promo inserts

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In response to feedback from the mailing industry, businesses mailing automated or presort letters first-class can now mail letters weighing up to two ounces at the one-ounce postage rate, said U.S. Postal Service (USPS) spokesperson Patricia Licata on Jan. 26. The "2nd Ounce Free" initiative became effective this week.

USPS solvency saga continues

USPS solvency saga continues

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The embattled U.S. Postal Service (USPS) is continuing its struggle to stay in the black, but the five-month moratorium on facilities closures may end more than a month before the Postal Regulatory Commission (PRC) releases an advisory opinion on its streamlining plans.

Kodak files for Chapter 11 bankruptcy

Kodak files for Chapter 11 bankruptcy

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Eastman Kodak and its U.S.-based subsidiaries filed for Chapter 11 bankruptcy protection on Jan. 19, as the company attempts to stay solvent and shift its core business from photography to digital printing.

Mobile marketing to 'explode' in 2012

Mobile marketing to 'explode' in 2012

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Mobile marketing and related ad spending will grow significantly this year, predicted Bruce Biegel, managing director of the Winterberry Group, a marketing consulting company, during a Direct Marketing Club of New York (DMCNY) presentation on Jan. 12.

Direct mailers no longer need to prepay postage

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The U.S. Postal Service (USPS) has been granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment, said PRC chairman Ruth Goldway on Jan. 6. The new rules went into effect Jan. 5.

Tate & Lyle launches b-to-b direct mail, email campaign

Tate & Lyle launches b-to-b direct mail, email campaign

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Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit.

Digital and traditional channels must meet

Digital and traditional channels must meet

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.

Direct mail messages target idle boating enthusiasts

Direct mail messages target idle boating enthusiasts

To encourage boating enthusiasts to renew their lapsed boat registrations, the Recreational Boating & Fishing Foundation created the Lapsed Boat Registration Pilot Program, a campaign that highlights the fun aspects of boating life.

Why direct mail marketing still matters in the digital age

Why direct mail marketing still matters in the digital age

Direct mail was once the darling of savvy marketers, but with the rise of social media and email marketing, the tactic is often overlooked for something sexier. It's truly a shame, because direct mail is still an exciting tool for acquiring customers, and it has its place in the modern marketing mix.

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