What's in our mailbox this month: music and performance series in New York mailers. Let's get down.
What's in our mailbox this month: home furnishings catalogs. Let's get cozy.
What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?
What's in our mailbox this month: mailers from nonprofit relief organizations. Do they compel you to give?
Too many marketers overlook the essential ingredient of direct marketing: Testing.
Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.
Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.
What's in our mailbox this month: Automobile mailers. See how Hyundai, Honda, Toyota, and Volkswagen rated.
Insert marketers taking a data-driven approach can drive conversions by more precisely targeting customers based on their individual profiles and past behavior.
School is out for summer, but for marketers, dealing with teens is a year-round learning process.
Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.
Arts/Entertainment mailers: Who gets a 'bravo?'
I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.
Spring catalogs: Who did it right?
Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.
WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.
As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.
Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.
The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9.
Printer Quad/Graphics announced on Feb. 1 that it acquired Williamson Printing Corporation, a 128-year-old printer that specializes in short- to medium-run catalogs, books, direct mail and promotional products.
Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
In response to feedback from the mailing industry, businesses mailing automated or presort letters first-class can now mail letters weighing up to two ounces at the one-ounce postage rate, said U.S. Postal Service (USPS) spokesperson Patricia Licata on Jan. 26. The "2nd Ounce Free" initiative became effective this week.
The embattled U.S. Postal Service (USPS) is continuing its struggle to stay in the black, but the five-month moratorium on facilities closures may end more than a month before the Postal Regulatory Commission (PRC) releases an advisory opinion on its streamlining plans.
Eastman Kodak and its U.S.-based subsidiaries filed for Chapter 11 bankruptcy protection on Jan. 19, as the company attempts to stay solvent and shift its core business from photography to digital printing.
Mobile marketing and related ad spending will grow significantly this year, predicted Bruce Biegel, managing director of the Winterberry Group, a marketing consulting company, during a Direct Marketing Club of New York (DMCNY) presentation on Jan. 12.
The U.S. Postal Service (USPS) has been granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment, said PRC chairman Ruth Goldway on Jan. 6. The new rules went into effect Jan. 5.
Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit.
Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
To encourage boating enthusiasts to renew their lapsed boat registrations, the Recreational Boating & Fishing Foundation created the Lapsed Boat Registration Pilot Program, a campaign that highlights the fun aspects of boating life.
Direct mail was once the darling of savvy marketers, but with the rise of social media and email marketing, the tactic is often overlooked for something sexier. It's truly a shame, because direct mail is still an exciting tool for acquiring customers, and it has its place in the modern marketing mix.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.