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 Direct Classic

New technology and digital experience make temporary retail stores really pop

Mercedes Cardona May 01, 2012

Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.
 

Delivered: Arts/Entertainment

Direct Marketing News staff May 01, 2012

Arts/Entertainment mailers: Who gets a 'bravo?'
 

IKEA is cool and here are 5 reasons why

April 25, 2012

I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.
 

Delivered: spring catalogs

Direct Marketing News staff April 01, 2012

Spring catalogs: Who did it right?
 

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

March 01, 2012

Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.
 

WPP Group, Havas revenues increase

March 01, 2012

WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.
 

Marketers split on the impact of mixed postal promotions

Amanda Green March 01, 2012

As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.
 

Gift cards acquire new purpose for retailers as direct marketing vehicle

Mercedes Cardona March 01, 2012

Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.
 

USPS reports losses of $3.3 billion

February 10, 2012

The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9.
 

Quad/Graphics acquires Williamson Printing Corporation

February 03, 2012

Printer Quad/Graphics announced on Feb. 1 that it acquired Williamson Printing Corporation, a 128-year-old printer that specializes in short- to medium-run catalogs, books, direct mail and promotional products.
 

Targeting is all in the timing

February 01, 2012

Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
 

USPS offers commercial mailers a free ounce for promo inserts

January 26, 2012

In response to feedback from the mailing industry, businesses mailing automated or presort letters first-class can now mail letters weighing up to two ounces at the one-ounce postage rate, said U.S. Postal Service (USPS) spokesperson Patricia Licata on Jan. 26. The "2nd Ounce Free" initiative became effective this week.
 

USPS solvency saga continues

January 20, 2012

The embattled U.S. Postal Service (USPS) is continuing its struggle to stay in the black, but the five-month moratorium on facilities closures may end more than a month before the Postal Regulatory Commission (PRC) releases an advisory opinion on its streamlining plans.
 

Kodak files for Chapter 11 bankruptcy

January 19, 2012

Eastman Kodak and its U.S.-based subsidiaries filed for Chapter 11 bankruptcy protection on Jan. 19, as the company attempts to stay solvent and shift its core business from photography to digital printing.
 

Mobile marketing to 'explode' in 2012

January 12, 2012

Mobile marketing and related ad spending will grow significantly this year, predicted Bruce Biegel, managing director of the Winterberry Group, a marketing consulting company, during a Direct Marketing Club of New York (DMCNY) presentation on Jan. 12.
 

Direct mailers no longer need to prepay postage

January 06, 2012

The U.S. Postal Service (USPS) has been granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment, said PRC chairman Ruth Goldway on Jan. 6. The new rules went into effect Jan. 5.
 

2012 Essential Guide to Direct Marketing

January 06, 2012

The 2012 Essential Guide to Direct Marketing is now available for $19.95 as a pdf. Click above to download.
 

Tate & Lyle launches b-to-b direct mail, email campaign

January 04, 2012

Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit.
 

Delivered: B-to-b direct mailers

January 01, 2012

What's in our mailbox this month: B-to-b direct mailers
 

Bing maps give personalized directions to closest clinic

January 01, 2012

Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
 

Digital and traditional channels must meet

January 01, 2012

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
 

UBM hires SMS for list management

December 20, 2011

UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.
 

Study: Fifty percent of consumers prefer direct mail to email

December 01, 2011

Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be "more trustworthy" than email.
 

Tracking DRTV orders leads to smarter media placement

Irv Brechner, EVP and partner, Acquirgy December 01, 2011

With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns.
 

Hampton's PajamaJeans go viral with DRTV campaign

Mercedes Cardona December 01, 2011

Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment.
 

Brands step up free shipping game for holiday season e-commerce

Mercedes Cardona December 01, 2011

This holiday shopping season could finally make free shipping the norm among multichannel retailers — and free returns could be next.
 

USPS proposes rate increases for 2012

November 23, 2011

The U.S. Postal Service (USPS) seeks to raise shipping service rates by 4.6%, the company said in a Nov. 22 statement. Priority Mail prices will increase on average 3.1%, Express Mail prices will increase 3.3% and First-Class Package Service prices will increase 3.7%
 

RMU boosts enrollment with personalized mail campaign

Mercedes Cardona November 01, 2011

Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails.
 

Utilize digital channels for 
direct mail that resonates

Karen Menachof, chief client officer, Catalyst November 01, 2011

Direct mail is more interesting than ever and our ability to leverage it effectively to acquire, retain and grow customer relationships gets stronger all the time. It is more expensive than its electronic brethren.
 

Retailers roll out holiday 
multichannel offers early

Mercedes Cardona November 01, 2011

Facing a fourth holiday of economic uncertainty, merchants this year will attempt to repeat the success they had attracting shoppers in 2010. Experts predict an onslaught of coupons, free shipping and multichannel efforts to draw in recession-weary consumers.