Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.
A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.
Deliv buys WeDeliver in quest to become the largest same-day delivery company in the nation.
The Postal Regulatory Commission buys time by suspending a requirement that the Postal Service gives mailers 45 days' notice prior to lifting the surcharge.
The D.C. Circuit Court of Appeals agreed that the surcharge should be removed, but disagreed with when. Here's why.
In the wake of an appeals court ruling, the Postal Service asks PRC to suspend the planned removal of the surcharge and add a minimum $1.2 billion to the tab.
USPS granted partial review of PRC limits, but court stands by PRC's "new normal" concept
Is the USPS in need of its own geographically direct strategy?
The feature is added for Prime members on orders of $35 and above as it rolls out the service to two new cities.
The deal brings Merit a new talent pool and business capabilities.
Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.
Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.
In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.
Rep. Jason Chaffetz demands an accounting on attribution of costs in its shipping business, alleging the Postal Service might be in violation of PAEA.
It's barely summer and the shipping wars are on! The big discounter aims its opening salvo at shoppers on limited budgets.
NALC's Sauber tells Senate panel to put retiree healthcare fund in hands of private investors and remove financial pressures from USPS.
Thousands of APWU members will rally at postal facilities in 36 states on Thursday to ask consumers to join in their cause.
Standard Mail volumes showed a slight decline in the three-month period, but increased by 564 million pieces in the first half of USPS's fiscal year.
New Standard Mail prices, up an aggregate 1.937%, take effect May 31. Mail promotional programs for 2015 will proceed as scheduled.
The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.
A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.
Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.
USPS expects three other discount plans to proceed as planned, too.
Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.
Prime Air will take to the skies in controlled, small-scale tests carrying payloads.
The Postal Service's new boss holds a Town Hall discussion on prospecting rates, NSA's, and closer consultations on operational changes.
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.
Cliff Rucker also says a catalog prospecting rate is near, and that a new CRM system will provide better individualized customer service.
ACMA chairman Martin McClanan warns his colleagues get to know their elected officials or risk a return to 2007.
The consumer packaged goods marketing veteran will call an end to her government service on May 22.
With the exigent rate in effect, both Standard Mail and Flats increased their contribution of revenue. As for volume, Standard Mail rose; flats fell.
Bowing to a PRC order, the Postal Service finally files its Q1 report on surcharge revenue, which totaled $586 million.
The U.S. Postal Service Board of Governors felt it best to implement all price and classification changes at the same time.
The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.
Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.
More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.
Two weeks after remanding Standard Mail rate changes back to the Postal Service, the PRC finds the revised submission incomplete, as well.
The Postal Service cracks down on business mailers who are using the prospecting vehicle for order fulfillment.
A direct marketing "giant," he wrote the classic book on recency and frequency.
The international shipper predicts the new 28,000-square-foot Houston facility will double capacity.
United Parcel Service morphs into "United Problem Solvers" in a new TV, print, and online campaign.
Citing a large number of errors and omissions in the rate request, the Postal Regulatory Commission returns it to the Postal Service for modifications
11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.
Five tech trends underlying direct mail marketing success today.
How three companies are using direct mail marketing to deliver—sales, that is.
Direct mail still works. Here's why.
The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.
It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.
The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.
A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.
He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.
Don't launch that fleet of delivery drones just yet--unless you're willing to personally escort each one to its destination.
Here are the reasons why USPS remains on the General Accounting Office's list of highest risk agencies.
Upgrade allows users to immediately claim 20-cent-per-piece savings on Priority Mail.
$1.4 billion was collected as of last October, according to the Postal Service's Q1 report, and CFO Joe Corbett says $2 billion in cash will be lost if exigency's suspended.
Today she becomes the United States' first female Postmaster General. Will she continue to make history establishing a new business model for the Postal Service?
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.
SMBs as well as large enterprises can now find savings with investments in IMpb's.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.
The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.
With its revenue collection limit quickly approaching, USPS is presented with a to-do list for removing the unpopular 4.3% rate surcharge.
The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.
The Postal Service expands testing of the same-day delivery service to the nation's capital following pilots in San Francisco and New York.
Incoming Oversight & Government Reform committee chairman Jason Chaffetz cleans house and seeks a bipartisan approach.
The USPS surpassed projections and set a record in 2014.
He also ventures that performance-based pricing akin to pay-per-clicks could be in direct mail's future.
Business mailers won't notice as much as private households, which will see mail arrive as much as a day later.
Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.
Better planning, more temporary workers, and heightened restrictions on retailers limited late deliveries to under 300,000.
"We'll take your returns," the Postal Service tells America in the denouement of its holiday advertising campaign.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
But question marks abound about the near-term fate of reform as the leadership of the 114th Congress continues to take shape.
The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.
With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.
The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.
USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.
Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.
The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers.
He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.
The holidays themselves are a form of augmented reality, so the Postal Service's new AR app should fit right in.
USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
The author of the Senate's postal reform bill wants to know more about the process used in her selection.
Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?
Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.
Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.
The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.
The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.
Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.
The Postal Service takes advantage of new dimensional pricing to seize commercial package and shipping business.
Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...