What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.
What's in our mailbox this month: music and performance series in New York mailers. Let's get down.
The Wildlife Society shares its direct mail strategies.
What's in our mailbox this month: home furnishings catalogs. Let's get cozy.
Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail.
What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?
In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.
What's in our mailbox this month: mailers from nonprofit relief organizations. Do they compel you to give?
What's in our mailbox this month? Credit card applications from Target, Discover, American Express, and Sears.
Insert marketers taking a data-driven approach can drive conversions by more precisely targeting customers based on their individual profiles and past behavior.
Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading.
As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged.
What's in our mailbox this month: Automobile mailers. See how Hyundai, Honda, Toyota, and Volkswagen rated.
Outdoor furniture/entertaining: Which catalog would you want to invite to your backyard party?
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.
School is out for summer, but for marketers, dealing with teens is a year-round learning process.
What's in our mailbox this month: 6-by-9 inch direct mail pieces from Bare Necessities, the Leukemia & Lymphoma Society, Nordstrom and Sears.
Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment.
With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns.
Direct mail is more interesting than ever and our ability to leverage it effectively to acquire, retain and grow customer relationships gets stronger all the time. It is more expensive than its electronic brethren.
Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails.
Outreach Inc., one of the nation's largest providers of church-outreach programs, needed help during crunch times — especially around Easter and Christmas, its two top mailing periods. During Easter, it mails from 6 million to 10 million postcards, requiring employee overtime and sometimes outsourcing to meet deadlines.
Reward certificates, rebates, points and miles are well- known marketing tactics that have become standard operating procedure in the competitive travel and hospitality field. So it's fitting that a set of standard practices governing how companies account for incentives is about to be adopted in the US.
Commerce Payment Systems, a provider of credit card processing solutions, was prospecting for new accounts mainly through paid search, but its costs were rising sharply, and CEO Michael Mendlowitz began to reexamine the search marketing strategy.
The United Nations Federal Credit Union (UNFCU), a nonprofit financial institution serving more than 90,000 United Nations agency staffers, retirees and their families, wanted to launch a Visa "smart card" aimed at individuals who travel frequently overseas.
Hundreds of articles, webinars and materials have focused in the last few years on how marketers can become more environmentally friendly. While many organizations want to be considered green marketers with a reputation as good stewards of a healthy environment, are green goals really a driving factor behind marketing?
The tough housing market has been a challenge for companies such as BlueLinx Corp., a distributor of building products with more than 11,500 customers nationwide. It means merchandising products and services efficiently is critical.
In summer 2010, after the passage of healthcare reform, WPS Health Insurance charged SeQuel Response with the launch of supplemental health insurance for retirees too young for Medicare.
A US Postal Service update to its periodical content rules last July gave marketers a new route to send creative print materials at a discount.
My visceral reaction to this spot was positive. It was against the expectation of what Godaddy.com was known for: misogynist, salacious marketing. Instead, this spot was fun and self-deprecating.
Insurance marketers kicked off 2011 with a plethora of new direct response campaigns, from TV spots to Facebook sweepstakes.
Part of the Obama administration's health reform legislation shortened the annual marketing and enrollment period for Medicare Advantage, from six months to three months.
The ImageOut Festival in Rochester, NY has steadily grown in its 18-year history, most recently screening 87 films to more than 10,000 attendees last October. This year, the festival sought further expansion of its marketing efforts.
The Society for the Prevention of Cruelty to Animals in Hong Kong partnered with DDB and Tribal DDB to raise awareness of battery-farming practices in Hong Kong and elsewhere with the "Think Your Place is Small?" campaign. The campaign offers recipients a perspective on chickens' homes in captivity.
Financial doomsday scenarios at the USPS, coupled with advancements in customer communications, are forcing marketers to prepare for a day when the US Mail is a far smaller piece of their business plans.
Automaker's creative approach sets it apart from the tournament crowd to promote brand to 'influencers'
The US Postal Service's financial health is directly tied to its sales volume. Therefore, the USPS is making plans to adjust its finances for 10 years from now, when mail volumes may drop.
Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. Our experts explain successful strategies using unique mail pieces
The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.
Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.
Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.
Now that the CARD Act is in place, many credit card companies have come out the gate this quarter with renewed vigor, ready write a new chapter in their marketing playbooks.
Sir Speedy and PIP use Vertis' technology for dimensional mailings; Rosetta uses augmented reality to make it snow; VistaPrint uses social media to promote sweepstakes
Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.
Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.
JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy
Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students
Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty
Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.
Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign. Four experts share how it's done
DMNews spoke with Tom Day, SVP of Intelligent Mail and Address Quality at the US Postal Service, about the basics of the Intelligent Mail barcode (IMB).
Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.
Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress Energy.
Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry experts share their best belt-tightening tactics.
Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.
Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living Foundation's direct mail call for donations.
Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.
When it comes to direct mail, success can be measured in a variety of ways besides straight ROI — although raising response is, of course, the bottom line. Here are three direct mail campaigns that used creative ideas to overcome challenges and hit the mark.
Copywriter Dean Rieck explains why an online business should not limit its marketing initiatives to online-only and how an online business can reap the benefits of a direct mail campaign.
Whatever shade you choose, adding hues to your direct mail campaigns can work wonders. However, experts emphasize that you must address a variety of issues before making your colorful decisions.
Smart direct mailers should always look for ways to cut costs. But in today's economic climate, cutting costs is a must. Paper, postage, and printing are all on the rise. Prospects have become more choosy about responding to offers. And marketing departments are being asked to tighten their belts and stretch their dollars.
With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.
With ever-tightening marketing budgets and an official recession, marketers must explore creative ways to promote their brands cost-effectively. While many companies consider e-mail or digital marketing as a cheaper way to reach consumers, experts say they shouldn't eschew traditional direct marketing at its expense.
"Is direct mail deader than disco?" That was the question recently posed by a marketer on a business networking Web site. Judging from the wiggle room now available in mailboxes across America, it might appear that the sentiment is one shared by many companies, especially with today's unprecedented economic trials.
Traditional media such as inserts can offer steady success in the coming year for marketers — especially in an era of postage and paper cost increases, say four insert media experts.
Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Four experts share their tips for making a piece look good — but cost less.
There's no better way to stand out in your customer's inbox than sending a dimensional mail piece, say experts. But is it worth the extra cost? Four industry pros weigh in.
Jeff Connally, president and CEO of CMIT Solutions, an IT services company with about 100 franchise locations across the US, talks about the company's recent DM campaign, "Aspirin."
Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific sectors.
Though direct mail has always been a reliable channel, personalized copy and unique offers can heighten response rates and improve ROI. Five experts offer tips on how to optimize your mail campaign.
Doug Stone, advertising director at grocery distributor and retailer W. Lee Flowers and Co., talks about how to keep a weekly insert media program exciting.
These days, everyone wants to make their direct mail more environmentally friendly — but you might be surprised by what tactics really work. Four experts share their go-green tips.
Multimedia inserts in all shapes and sizes offer marketers the opportunity to stand out from the crowd. But what about affordability? Four experts weigh the pros and cons of 3-D.
Combining your mail with that of other catalogers and publishers can help secure optimal postal rates and effectively manage spend. Four experts weigh in on various "co-" methods.
At a time when postal rate increases are squeezing many marketers' mail budgets, getting the biggest bang for the buck is essential. Experts show how the right print strategy can help.
Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.
Credit card, bank and other financial services companies face a shrinking prospect pool, so they must find the right ways to connect with their targets.
John Ward, President of Mail Services at Pitney Bowes, and Michael Gauthier, President and CEO of MarketShare Inc., discuss how the USPS can improve its service.
Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just as critical. Our expert panel weighs in on these elements
Q: How would you describe the PRC's role in relation to the USPS?
Today's technology advancements in personalized printing services can make your direct mailings more effective. Four experts discuss how to take advantage of these options.
Having a good relationship with building owners and property managers is a must for Captivate Network, which sells advertising on over 7,600 TV screens inside office building elevators.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
