DIRECT CHOICE: Infiniti catches buyers' eyes with personalized continuity mailer
Anthony Pappas, President, creative director, The Pappas Group
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to email@example.com by June 30 ...