DIRECT CHOICE: Infiniti catches buyers' eyes with personalized continuity mailer
Anthony Pappas, President, creative director, The Pappas Group
The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.
He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.