Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.
The playbook for turning data science into business growth.
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive.
Creating the conditions for success in the new marketing reality.
From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI.
Search creates an illusion that it is more effective than it is in reality.
Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.
Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.
How brands can avoid being the dumb bounder and use the velvet rope as an advantage.
It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.
What my mother and my favorite brands should have in common.
Future sales depend on knowing what your shoppers want—without even asking them.
With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.