Direct Advantage Adds School Supplies Cataloger

Share this article:
Direct Advantage, a cataloger that sells furniture and supplies to businesses and schools, has acquired the assets of Teachers Square, a school supply/equipment company, for an undisclosed sum.


The cataloger will discontinue the Teachers Square catalog and will incorporate the products into its existing catalogs.


"We took a look at the Teachers Square line of classroom and teaching supplies and decided it was a good extension to our existing furniture and equipment catalog," said Jeff Reddick, Direct Advantage's general manager. "With this new line we can more completely encompass the needs of our customers."


Reddick would not say how many names were in Teachers Square's database, but he said its customer base was similar to Direct Advantage's.


Teachers Square circulated an estimated 125,000 catalogs a year, while Direct Advantage circulates 1 million catalogs a year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.