Direct accounts for 25% of WPP's total revenues

Share this article:

Communications holding group WPP Group said that revenues were up 14.4% for the six months ended June 30, for a total of $6.595 billion. On a constant currency basis, the group grew at over 8%. Profits during the same period increased 18.2%, for a total of $895.8 million, and diluted earnings per share were up 21.1% to 43.6 cents.

The group's branding and identity, healthcare and specialist communications (including direct, internet and interactive) constant currency revenue was up 14.7%. Several companies in specific sectors registered particularly good performances during the first half. In promotion and direct marketing, they were OgilvyAction, OgilvyOne, RMG Connect, Wunderman, 24/7 Real Media and Schematic. In branding and identity, they included Addison, The Brand Union, Lambie-Nairn and VBAT.  And in specialist communications, they included The Farm, The Food Group, Headcount, Metro Group and Spafax. Direct and digitally-related activities now account for 25% of the group's total revenues.

Advertising and media investment management revenue grew by 4.3%. The group's information, insight and consultancy businesses growth improved in the second quarter, with first half revenues up 7.2%. Public relations and public affairs revenues rose by 9.0%.

In North America, revenue was up 6.5%. In Europe, the United Kingdom was up 4.6% and Continental Europe up 4.8%. Central and Eastern Europe was up over 19%, Asia Pacific, Latin America, Africa and the Middle East were up over 17%. Asia Pacific, Latin America, Africa and the Middle East continue to be the group's fastest growing regions, with growth accelerating in the second quarter.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions