Direct accounts for 25% of WPP's total revenues

Share this article:

Communications holding group WPP Group said that revenues were up 14.4% for the six months ended June 30, for a total of $6.595 billion. On a constant currency basis, the group grew at over 8%. Profits during the same period increased 18.2%, for a total of $895.8 million, and diluted earnings per share were up 21.1% to 43.6 cents.

The group's branding and identity, healthcare and specialist communications (including direct, internet and interactive) constant currency revenue was up 14.7%. Several companies in specific sectors registered particularly good performances during the first half. In promotion and direct marketing, they were OgilvyAction, OgilvyOne, RMG Connect, Wunderman, 24/7 Real Media and Schematic. In branding and identity, they included Addison, The Brand Union, Lambie-Nairn and VBAT.  And in specialist communications, they included The Farm, The Food Group, Headcount, Metro Group and Spafax. Direct and digitally-related activities now account for 25% of the group's total revenues.

Advertising and media investment management revenue grew by 4.3%. The group's information, insight and consultancy businesses growth improved in the second quarter, with first half revenues up 7.2%. Public relations and public affairs revenues rose by 9.0%.

In North America, revenue was up 6.5%. In Europe, the United Kingdom was up 4.6% and Continental Europe up 4.8%. Central and Eastern Europe was up over 19%, Asia Pacific, Latin America, Africa and the Middle East were up over 17%. Asia Pacific, Latin America, Africa and the Middle East continue to be the group's fastest growing regions, with growth accelerating in the second quarter.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.