Direct accounts for 25% of WPP's total revenues

Share this article:

Communications holding group WPP Group said that revenues were up 14.4% for the six months ended June 30, for a total of $6.595 billion. On a constant currency basis, the group grew at over 8%. Profits during the same period increased 18.2%, for a total of $895.8 million, and diluted earnings per share were up 21.1% to 43.6 cents.

The group's branding and identity, healthcare and specialist communications (including direct, internet and interactive) constant currency revenue was up 14.7%. Several companies in specific sectors registered particularly good performances during the first half. In promotion and direct marketing, they were OgilvyAction, OgilvyOne, RMG Connect, Wunderman, 24/7 Real Media and Schematic. In branding and identity, they included Addison, The Brand Union, Lambie-Nairn and VBAT.  And in specialist communications, they included The Farm, The Food Group, Headcount, Metro Group and Spafax. Direct and digitally-related activities now account for 25% of the group's total revenues.

Advertising and media investment management revenue grew by 4.3%. The group's information, insight and consultancy businesses growth improved in the second quarter, with first half revenues up 7.2%. Public relations and public affairs revenues rose by 9.0%.

In North America, revenue was up 6.5%. In Europe, the United Kingdom was up 4.6% and Continental Europe up 4.8%. Central and Eastern Europe was up over 19%, Asia Pacific, Latin America, Africa and the Middle East were up over 17%. Asia Pacific, Latin America, Africa and the Middle East continue to be the group's fastest growing regions, with growth accelerating in the second quarter.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.