Dimitri Maex, managing director, OgilvyOne

Share this article:
Numbers can be sexy—and they're also vital to direct marketing. OgilvyOne New York's managing director Dimitri Maex chats with Al Urbanski, news editor of Direct Marketing News, about and his new book, "Sexy Little Numbers," and why people don't have to be afraid of Big Data; they just need to harness it.

Want more with Dimitri?
You got it. Want more Direct Cut videos? You got that, too.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions