Dimitri Maex, managing director, OgilvyOne

Share this article:
Numbers can be sexy—and they're also vital to direct marketing. OgilvyOne New York's managing director Dimitri Maex chats with Al Urbanski, news editor of Direct Marketing News, about and his new book, "Sexy Little Numbers," and why people don't have to be afraid of Big Data; they just need to harness it.

Want more with Dimitri?
You got it. Want more Direct Cut videos? You got that, too.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.