Dimitri Maex, managing director, OgilvyOne

Share this article:
Numbers can be sexy—and they're also vital to direct marketing. OgilvyOne New York's managing director Dimitri Maex chats with Al Urbanski, news editor of Direct Marketing News, about and his new book, "Sexy Little Numbers," and why people don't have to be afraid of Big Data; they just need to harness it.

Want more with Dimitri?
You got it. Want more Direct Cut videos? You got that, too.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.