Dime Hooks Up With Sedona for CRM

Share this article:
The Dime Savings Bank of New York has hired Sedona Corp. to provide it with customer relationship management services.


The Sedona system, Intarsia, is an application service provider-based or software-based CRM system. It includes components such as profitability management, marketing campaign management, lead tracking, Web-based reporting, and a personalized portal that allows financial institutions and their employees to create customized Web pages. Users can access these services via traditional PCs and wireless hand-held PCs.


Dime has chosen to use the ASP-based version of the system. The bank's previous CRM provider was replaced after four years of service because the new Sedona system is more cost-effective and includes added features, Dime said.


Dime officials would not disclose the name of the previous CRM provider.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle ...

Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.