Digitas to Handle Interactive Effort for FedEx

Share this article:
FedEx Corp. has named Digitas Inc. interactive agency of record.


The Boston agency will design and implement an online marketing campaign to boost demand for FedEx's overnight and ground delivery services. The campaign will support direct mail and telemarketing efforts already in place by Digitas for FedEx, Memphis, TN.


"We're working with FedEx strategically across all of its business units and extending the manner in which FedEx uses the Internet to interact with customers," said Maureen Bailey, senior vice president of communications at Digitas.


Digitas' previous work for FedEx included digital strategy and enterprise customer relationship management.


Posting revenue of $187 million in 1999 and $208.7 million for the nine months in this calendar year, Digitas boasts clients such as Ann Taylor, Neiman Marcus, L.L.Bean, General Motors Corp. and Morgan Stanley Dean Witter.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.