Digitas cuts staff

Share this article:

Digitas has reduced its staff by “just 1%,” said an agency spokesperson.

The news was originally reported by AgencySpy, which put the exact number of cuts at 22, running across departments in Boston and Detroit. A Digitas spokesperson declined to comment beyond the statement it had released to AgencySpy, stating the reductions were too small to warrant further explanation.

The statement reads: “This is a result of an exhaustive assessment heading into the second half of 2012, based on our current client needs, our client's changing priorities and expectations in terms of capabilities and skill sets needed, and new business projections.”

The previous month had been an up-and-down for Digitas. Agency Draftfcb filed a lawsuit against Digitas over recruiting. However, Digitas also became eBay's AoR.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.