DigitalMailer and AdeptMedia partner for personalized online marketing
AdeptMedia Corp. and DigitalMailer Inc. have entered into a partnership agreement designed to help online marketers more effectively target and deliver one-to-one marketing messages with individually focused, on-point offers.
Under the partnership, DigitalMailer's digital communication tools for e-Lerts and eStatements are being integrated with AdeptMedia's DeepTarget and MarketEasy data mining and marketing campaign creation technology.
The partnership is important, the companies said, because while opt-in or permission e-mail marketing has become a widely accepted method of promotion, it is still limited by its segmented, generalized approach.
Both DigitalMailer and AdeptMedia currently serve financial institutions and the alliance will allow both companies to drive growth.
AdeptMedia clients currently deliver targeted offers via their Web sites and online banking applications but, working with DigitalMailer, clients can now reach customers and members via e-mail and eStatements.
Retailers, manufacturers or distributors can also use DigitalMailer and AdeptMedia technology to apply targeted offers that have been created from internal data about their customers through e-commerce sales and marketing channels such as partner platforms, customer ordering platforms and online bill payment platforms.