DigitalMailer and AdeptMedia partner for personalized online marketing

Share this article:

AdeptMedia Corp. and DigitalMailer Inc. have entered into a partnership agreement designed to help online marketers more effectively target and deliver one-to-one marketing messages with individually focused, on-point offers.

Under the partnership, DigitalMailer's digital communication tools for e-Lerts and eStatements are being integrated with AdeptMedia's DeepTarget and MarketEasy data mining and marketing campaign creation technology.

The partnership is important, the companies said, because while opt-in or permission e-mail marketing has become a widely accepted method of promotion, it is still limited by its segmented, generalized approach.

Both DigitalMailer and AdeptMedia currently serve financial institutions and the alliance will allow both companies to drive growth.

AdeptMedia is a marketing solutions provider in Huntsville, AL. DigitalMailer is a digital communication products provider in Herndon, VA.

AdeptMedia clients currently deliver targeted offers via their Web sites and online banking applications but, working with DigitalMailer, clients can now reach customers and members via e-mail and eStatements.

Retailers, manufacturers or distributors can also use DigitalMailer and AdeptMedia technology to apply targeted offers that have been created from internal data about their customers through e-commerce sales and marketing channels such as partner platforms, customer ordering platforms and online bill payment platforms.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.