Digital

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

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The poultry processor launches a 360-degree campaign to generate awareness for a new product.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

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Why this is the year—and era—of change in the field of marketing.

There Is no 'I' in CMO

There Is no 'I' in CMO

Companies must start putting customers, not technology, at the center of their digital strategy.

It's Time to Be Digital by Design

It's Time to Be Digital by Design

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Companies with siloed operations are certain to lose ground to more connected competitors.

In Digital Town, Talk is Dear

In Digital Town, Talk is Dear

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Marketers who hope to form personal relationships with their customers are texting in the wind. Digital consumers are all about business, and they certainly don't want to talk to you.

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

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The Chicago-based hotel provides guests with their own digital and mobile concierge.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

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Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

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Marketing + Cheese: What more could you want?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Make Video the Star of Your Marketing Strategy

Make Video the Star of Your Marketing Strategy

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Reap all of video's benefits without all of the Hollywood drama.

News Byte: Nielsen Appoints New Marketing Leadership

News Byte: Nielsen Appoints New Marketing Leadership

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The ratings company appoints a new CMO and chief digital marketing officer.

Marc Jacobs Launches Tweet Shop for New York Fashion Week

Marc Jacobs Launches Tweet Shop for New York Fashion Week

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The perfume brand exchanges posts for products.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Oikos Uses 1990s Flavor to Capture 2014 Customers

Oikos Uses 1990s Flavor to Capture 2014 Customers

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Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.

Digital Isn't an Oddity, It's a Necessity

Digital Isn't an Oddity, It's a Necessity

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Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

Digital Sweeps The Golden Globe Awards

Digital Sweeps The Golden Globe Awards

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The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.

Even Executives Need to Get Their Learn On

Even Executives Need to Get Their Learn On

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Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.

Mazda Uses Interactive Film to Drive Leads

Mazda Uses Interactive Film to Drive Leads

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The car company revs up an interactive gaming experience to generate leads and increase brand awareness.

Ritz Marches to the Beat of its own Digital Drummer

Ritz Marches to the Beat of its own Digital Drummer

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The cracker brand helps moms prepare for the holidays with a digital parade.

Brands = The New Weapons for Social Change

Brands = The New Weapons for Social Change

How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.

News Byte:  Sprint Tests Hands-Free Interactive Retail Display

News Byte: Sprint Tests Hands-Free Interactive Retail Display

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Merging the digital with the physical retail space increases conversions, say company marketers.

Cosi's Consumers Gobble Up Digital

Cosi's Consumers Gobble Up Digital

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The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.

Denny's Stacks on the Digital

Denny's Stacks on the Digital

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The family restaurant chain relies on digital gaming to drive guest traffic and sales.

Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

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The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

Marketing Is Surging

Marketing Is Surging

Marketers are learning to live in an engagement culture.

Left Brain, Meet Your Right Brain

Left Brain, Meet Your Right Brain

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Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)

Digital Docs' Prescriptions for Obamacare

Digital Docs' Prescriptions for Obamacare

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Digital agency practitioners diagnose Healthcare.gov and find lack of web-side manners, poor check-in to the facility, and a general sinking feeling.

A Brief on Jockey's New Brand Perception

A Brief on Jockey's New Brand Perception

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The undergarment manufacturer targets a younger, more feminine audience.

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