Digital

Digital out-of-home ad spending to grow 2% this year: PQ Media

Carol Krol November 11, 2009

Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%.

Ogilvy wins CDW AOR account, including direct and digital advertising

Chantal Todé October 08, 2009

IT products and services direct seller CDW has named Ogilvy & Mather its advertising agency of record. The agency is responsible for traditional advertising, direct marketing and digital. Ogilvy & Mather, Chicago, is the lead agency on the account.

Omnicom names Nelson digital CEO

Dianna Dilworth October 05, 2009

In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.

Johnnie walking around the world; across the pond

Kevin McKeefery August 12, 2009

Publicis buys Razorfish for $530 million

Dianna Dilworth August 10, 2009

After speculation and rumors for the past month or so, Microsoft Corporation has sold its digital agency Razorfish to the Publicis Groupe SA holding company in a transaction valued at approximately $530 million in cash and treasury shares.

The social media alter ego

Melissa Read, Ph.D. – VP of Research and Innovation, Engauge August 04, 2009

In less than 140 characters, Avinash Kaushik summed up the biggest problem in social media with a single tweet..."Social media is like teen sex, Everyone wants to do it. No one actually knows how. When finally done, there's surprise it's not better."

New ABC report highlights e-newsletters' importance

Lauren Bell July 30, 2009

The Audit Bureau of Circulations (ABC) highlighted the growing importance of digital content this week when it released its first audit report specifically for e-newsletters. ABC's interactive unit, ABCi, had offered multimedia reports that include e-newsletter information, but this report, for Advertising Age, is the first to focus solely on a publisher's combined e-newsletter products. Previous e-newsletter audits appeared on Consolidated Media Reports or Multimedia Publisher's Statements.

USA Today to send new e-edition Monday

Lauren Bell July 29, 2009

USA Today will launch a new e-edition and its first regular weekend product on Monday, August 3. The Gannett-owned paper was already offering an e-edition that had limited reach — making up about 1200 of USA Today's average daily circulation of 2,113,725. This new offering will be sent as a companion product to all print subscribers and included in USA Today's overall ABC measurement for circulation.

New company from Forbes.com CEO will "bridge the gap" between old, new media

Lauren Bell, Carol Krol July 16, 2009

After stepping down from his current position later this year, Jim Spanfeller, the president and CEO of Forbes.com, will take his digital content expertise to the masses by starting his own media management company. Spanfeller's new business will help traditional media companies bridge the gap that still exists between the analog and the digital marketplace.

New York City launches summer Friday promotion

Chantal Todé July 13, 2009

Zinio debuts sweepstakes to promote digital magazines

Dianna Dilworth July 08, 2009

In a move to build awareness and acquire new customers, Zinio, a digital magazine publishing company, has launched a new sweepstakes to promote its digital magazines.

Sapient broadens offerings with Nitro acquisition

Lauren Bell June 23, 2009

Digital agency Sapient Corp. will add traditional advertising experience to its offering when it completes its acquisition of Nitro Group LLC in July. The acquisition, worth approximately $50 million, will create a new division of Sapient called Sapient/Nitro, which will specialize in fully integrated campaigns that include digital commerce, marketing technology, traditional advertising and social media.