The jerky company double teams the competition using TV and digital.
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.
This isn't your average cookies conversation.
Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.
Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.
Five tech trends underlying direct mail marketing success today.
Wanted: Marketers with digital, social, content creation, and analytics skills.
What are successful digital marketers doing to stay atop the game?
Are you late to the digital party?
The cash management and security company's approach spans across channels and decades.
In this webinar, Silverpop will share some personal Best Friend Brands and provide ideas and tactics you can use to help you enter the circle of trust among your customers
Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
The airline launches a Listening Center to centralize social, industry, and operational data.
The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.
Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.
The family owned pet store redesigns its website to bring the in-store experience online.
The company relied on digital to get its growing children's apparel brand off of the ground.
Was the multi-platform content creator's decision a "Tacky" one?
A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Peer-to-peer referrals produce healthy conversion rates.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
Why this is the year—and era—of change in the field of marketing.
Companies must start putting customers, not technology, at the center of their digital strategy.
Companies with siloed operations are certain to lose ground to more connected competitors.
Marketers who hope to form personal relationships with their customers are texting in the wind. Digital consumers are all about business, and they certainly don't want to talk to you.
The Chicago-based hotel provides guests with their own digital and mobile concierge.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...