Social engagement is all the rage, whether spring, summer, fall, or winter
They say the way to a man's heart is through his stomach. But what about his nose
SALT and SS+K created a horror film to address student debt. See how—if you dare!
It's no secret! Digital and sampling are top-notch marketing agents
The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies.
The big red star retailer celebrates America with integrated marketing campaign
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
Tide, Nordstrom, and Gap are three brands that market to the modern family
Marketers should consider shifts in spending when configuring their marketing mix.
The brands partner to promote safe driving in an integrated campaign
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
Adobe tells marketers how to maximize that Last Millisecond interaction between brands and consumers to deliver a personalized digital experience.
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
The challenges and opportunities of online content syndication.
Louisville Slugger targets female athletes in its "Beautifully Powerful" campaign.
Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.
Customer engagement is the secret ingredient in this pretzel company's campaign
TD Bank's CMO stresses clarity and the ability to relate as key elements of a successful marketing campaign.
Domino's Pizza serves up email promo codes for the first time in digital ordering campaign.
Marketers who use mobile to merge physical and digital domains can reach consumers at the greatest point of influence.
Marketers in the Asia-Pacific Region seek to expand their digital budgets and expertise
The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
Hearst's fashion publication interweaves print with e-commerce to travel from pages to products.
Musician's Friend aims to bolster customer engagement and boost e-commerce by launching an interactive, digital catalog.
The Jim Henson Company unravels the importance of connecting with consumers through character creation
Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.
Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.
Campbell's first director of digital and social media Adam Kmiec dishes on the soup company's new digital regimen.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.