Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

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The CPG company revamped its rewards program by using new technology to simplify the member experience.

Nielsen Launches Digital Partner Platform

Nielsen Launches Digital Partner Platform

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Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

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The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

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Value City Furniture helps shoppers navigate its stores with the help of digital tools.

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.

8 Digital Transformation Tips

8 Digital Transformation Tips

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Innovation takes more than just technology; it takes people.

Original Digital Video Programming on the Rise

Original Digital Video Programming on the Rise

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59 million U.S. adults are tuning in to video at least once a month, a study finds.

Marketing's All About Change, Connections, and Engagement in 2015

Marketing's All About Change, Connections, and Engagement in 2015

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Finance giant Amex reveals how to stay current and grow with your customers.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

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Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Digital Content Is the Answer to the Bean Bang Theory

Digital Content Is the Answer to the Bean Bang Theory

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The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

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The jerky company double teams the competition using TV and digital.

Marketing Challenge: Too Old to Be Digital?

Marketing Challenge: Too Old to Be Digital?

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Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

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Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

Let's Get Phygital

Let's Get Phygital

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Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.

Six Marketing Lessons We Can All Learn From the Girl Scouts

Six Marketing Lessons We Can All Learn From the Girl Scouts

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This isn't your average cookies conversation.

Hall of Famer Steve Young's Marketing Words of Wisdom

Hall of Famer Steve Young's Marketing Words of Wisdom

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Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.

Marketers Dive Deep Into Digital [Infographic]

Marketers Dive Deep Into Digital [Infographic]

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Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.

Direct Mail Goes Digital

Direct Mail Goes Digital

Five tech trends underlying direct mail marketing success today.

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

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Wanted: Marketers with digital, social, content creation, and analytics skills.

What Do Digital Marketers Really Want?

What Do Digital Marketers Really Want?

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What are successful digital marketers doing to stay atop the game?

Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

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Are you late to the digital party?

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

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The cash management and security company's approach spans across channels and decades.

Best Friend Brand: Tips for Getting into Your Customers' Inner Circle

Best Friend Brand: Tips for Getting into Your Customers' Inner Circle

In this webinar, Silverpop will share some personal Best Friend Brands and provide ideas and tactics you can use to help you enter the circle of trust among your customers

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

Dogs: Marketers' Best Friends

Dogs: Marketers' Best Friends

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Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.

Southwest Airlines Takes Customer Listening to New Heights

Southwest Airlines Takes Customer Listening to New Heights

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The airline launches a Listening Center to centralize social, industry, and operational data.

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

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The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.

All Marketing Is Direct

All Marketing Is Direct

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Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

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The family owned pet store redesigns its website to bring the in-store experience online.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

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The company relied on digital to get its growing children's apparel brand off of the ground.

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