May 17, 2013
Social engagement is all the rage, whether spring, summer, fall, or winter
May 15, 2013
They say the way to a man's heart is through his stomach. But what about his nose
May 10, 2013
SALT and SS+K created a horror film to address student debt. See how—if you dare!
May 08, 2013
It's no secret! Digital and sampling are top-notch marketing agents
May 06, 2013
The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies.
April 30, 2013
The big red star retailer celebrates America with integrated marketing campaign
April 24, 2013
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
April 19, 2013
Tide, Nordstrom, and Gap are three brands that market to the modern family
April 16, 2013
Marketers should consider shifts in spending when configuring their marketing mix.
April 12, 2013
The brands partner to promote safe driving in an integrated campaign
April 01, 2013
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
March 06, 2013
Adobe tells marketers how to maximize that Last Millisecond interaction between brands and consumers to deliver a personalized digital experience.
March 06, 2013
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
March 01, 2013
The challenges and opportunities of online content syndication.
January 29, 2013
Louisville Slugger targets female athletes in its "Beautifully Powerful" campaign.
January 18, 2013
Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.
January 10, 2013
Customer engagement is the secret ingredient in this pretzel company's campaign
January 08, 2013
TD Bank's CMO stresses clarity and the ability to relate as key elements of a successful marketing campaign.
January 04, 2013
Domino's Pizza serves up email promo codes for the first time in digital ordering campaign.
December 11, 2012
Marketers who use mobile to merge physical and digital domains can reach consumers at the greatest point of influence.
December 07, 2012
Marketers in the Asia-Pacific Region seek to expand their digital budgets and expertise
November 19, 2012
The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
November 16, 2012
Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."
November 01, 2012
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
October 26, 2012
Hearst's fashion publication interweaves print with e-commerce to travel from pages to products.
October 12, 2012
Musician's Friend aims to bolster customer engagement and boost e-commerce by launching an interactive, digital catalog.
October 03, 2012
The Jim Henson Company unravels the importance of connecting with consumers through character creation
October 01, 2012
Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.
October 01, 2012
Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.
September 25, 2012
Campbell's first director of digital and social media Adam Kmiec dishes on the soup company's new digital regimen.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
