It's essential to understand how direct mail delivers website traffic and impact conversions.
Reap all of video's benefits without all of the Hollywood drama.
The ratings company appoints a new CMO and chief digital marketing officer.
The perfume brand exchanges posts for products.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
The car company revs up an interactive gaming experience to generate leads and increase brand awareness.
The cracker brand helps moms prepare for the holidays with a digital parade.
How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
Merging the digital with the physical retail space increases conversions, say company marketers.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
The family restaurant chain relies on digital gaming to drive guest traffic and sales.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
Marketers are learning to live in an engagement culture.
Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)
Digital agency practitioners diagnose Healthcare.gov and find lack of web-side manners, poor check-in to the facility, and a general sinking feeling.
The undergarment manufacturer targets a younger, more feminine audience.
The company infuses print with digital to create a harmonizing ad experience.
Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?
The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.
How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?
Heading to any parties at DMA 2013? If so, read on for some fascinating facts and stats from Gian Fulgoni, executive chairman of comScore, to impress your interlocutors over ribs and Old Style.
McDonald's bolsters its digital strategy with its first new chief digital officer.
Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.
The holding company continues to broaden its digital offerings across the globe.
The residential cleaning service company freshens up its media mix.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.