Digital

Best Friend Brand: Tips for Getting into Your Customers' Inner Circle

Best Friend Brand: Tips for Getting into Your Customers' Inner Circle

In this webinar, Silverpop will share some personal Best Friend Brands and provide ideas and tactics you can use to help you enter the circle of trust among your customers

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

Dogs: Marketers' Best Friends

Dogs: Marketers' Best Friends

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Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.

Southwest Airlines Takes Customer Listening to New Heights

Southwest Airlines Takes Customer Listening to New Heights

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The airline launches a Listening Center to centralize social, industry, and operational data.

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

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The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.

All Marketing Is Direct

All Marketing Is Direct

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Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

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The family owned pet store redesigns its website to bring the in-store experience online.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

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The company relied on digital to get its growing children's apparel brand off of the ground.

Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

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Was the multi-platform content creator's decision a "Tacky" one?

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

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A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

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Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

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Peer-to-peer referrals produce healthy conversion rates.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

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The poultry processor launches a 360-degree campaign to generate awareness for a new product.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

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Why this is the year—and era—of change in the field of marketing.

There Is no 'I' in CMO

There Is no 'I' in CMO

Companies must start putting customers, not technology, at the center of their digital strategy.

It's Time to Be Digital by Design

It's Time to Be Digital by Design

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Companies with siloed operations are certain to lose ground to more connected competitors.

In Digital Town, Talk is Dear

In Digital Town, Talk is Dear

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Marketers who hope to form personal relationships with their customers are texting in the wind. Digital consumers are all about business, and they certainly don't want to talk to you.

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

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The Chicago-based hotel provides guests with their own digital and mobile concierge.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

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Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

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Marketing + Cheese: What more could you want?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Make Video the Star of Your Marketing Strategy

Make Video the Star of Your Marketing Strategy

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Reap all of video's benefits without all of the Hollywood drama.

News Byte: Nielsen Appoints New Marketing Leadership

News Byte: Nielsen Appoints New Marketing Leadership

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The ratings company appoints a new CMO and chief digital marketing officer.

Marc Jacobs Launches Tweet Shop for New York Fashion Week

Marc Jacobs Launches Tweet Shop for New York Fashion Week

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The perfume brand exchanges posts for products.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Oikos Uses 1990s Flavor to Capture 2014 Customers

Oikos Uses 1990s Flavor to Capture 2014 Customers

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Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.

Digital Isn't an Oddity, It's a Necessity

Digital Isn't an Oddity, It's a Necessity

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Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

Digital Sweeps The Golden Globe Awards

Digital Sweeps The Golden Globe Awards

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The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.

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