Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.
Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.
The airline launches a Listening Center to centralize social, industry, and operational data.
The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.
Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.
The family owned pet store redesigns its website to bring the in-store experience online.
The company relied on digital to get its growing children's apparel brand off of the ground.
Was the multi-platform content creator's decision a "Tacky" one?
A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Peer-to-peer referrals produce healthy conversion rates.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
Why this is the year—and era—of change in the field of marketing.
Companies must start putting customers, not technology, at the center of their digital strategy.
Companies with siloed operations are certain to lose ground to more connected competitors.
Marketers who hope to form personal relationships with their customers are texting in the wind. Digital consumers are all about business, and they certainly don't want to talk to you.
The Chicago-based hotel provides guests with their own digital and mobile concierge.
Three areas to master to deliver a digital experience that will gain greater customer engagement.
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
Marketing + Cheese: What more could you want?
It's essential to understand how direct mail delivers website traffic and impact conversions.
Reap all of video's benefits without all of the Hollywood drama.
The ratings company appoints a new CMO and chief digital marketing officer.
The perfume brand exchanges posts for products.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.