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 Digital

JetBlue launches iPhone app, redesigns web and mobile sites

February 06, 2012

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
 

Let's do the Wave ... report

February 01, 2012

Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."
 

Marry targeting with inventory

David L. Smith, Mediasmith February 01, 2012

The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.
 

Is interest-based targeting replacing demographic targeting as the new model?

February 01, 2012

Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.
 

Dell's transformation

February 01, 2012

Dell strives to better target its customers and market its brand.
 

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

February 01, 2012

Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
 

Insurance marketers leverage targeted marketing

February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
 

Q&A: Pete Gombert, CEO, Balihoo

January 30, 2012

Pete Gombert, CEO of the local marketing operations company Balihoo, discusses the need for digital and social marketing to be properly targeted.
 

Q&A: Steve Grant, head of strategy, Modea

January 23, 2012

Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding.
 

DAA debuts consumer education campaign for online behavioral advertising

January 20, 2012

The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.
 

Google revenue up 29%, marketing spend increases 62%

January 19, 2012

Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
 

Volkswagen centers Golf R campaign around iPad app

January 19, 2012

Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
 

Kodak files for Chapter 11 bankruptcy

January 19, 2012

Eastman Kodak and its U.S.-based subsidiaries filed for Chapter 11 bankruptcy protection on Jan. 19, as the company attempts to stay solvent and shift its core business from photography to digital printing.
 

Survey: 75% of marketers to grow social spending in 2012

January 19, 2012

Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
 

Google, Goldilocks and online privacy

January 18, 2012

To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
 

Twitter hires ex-Google ad sales exec

January 18, 2012

Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18. The hire took effect yesterday.
 

360i taps insiders for president, EVP posts

January 17, 2012

Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17. The promotions took effect this morning, said 360i CEO Bryan Wiener.
 

Cox Communications taps Draftfcb Chicago as AOR for digital, direct

January 17, 2012

Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.
 

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

January 17, 2012

Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17.
 

Study: Lower CPCs for ads that keep consumers within Facebook

January 16, 2012

Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.
 

Beyond Badges: The Power of Customer Engagement Through Quests

Carrie Peters, VP of marketing, BigDoor January 16, 2012

Online quests have proven to be tremendously popular. The trick is: how do you harness that level of engagement for something that's not a game?
 

Zappos data breach exposes names, email addresses

January 16, 2012

A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post.
 

Q&A: Bob Stohrer, CMO, Clear Channel Digital

January 16, 2012

Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.
 

Study: U.S. search spend up 14%

January 13, 2012

U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
 

Rauxa acquires digital development firm ThoughtMatrix

January 12, 2012

Direct marketing agency Rauxa acquired digital design and development firm ThoughtMatrix, the agency said on Jan. 12. Rauxa CEO Jill Gwaltney said the acquisition closed the last week of December but declined to disclose terms.
 

X+1 names Peter Massey president, COO

January 12, 2012

Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
 

Facebook rolls out Featured Ads for News Feeds

January 11, 2012

Facebook started pushing Featured Ads to consumers' News Feeds on Jan. 11, a company spokesperson said via email.
 

Publishers Clearing House acquires mobile firm Liquid Wireless

January 11, 2012

Direct marketer Publishers Clearing House has acquired mobile marketing company Liquid Wireless. Publishers Clearing House CEO Andy Goldberg said the acquisition closed "before Christmas" but declined to disclose terms.
 

Q&A: Pete Deutschman, founder and chief buddy, The Buddy Group

January 09, 2012

Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
 

Socially educated patients: pharma-friendly social

Ben Weisman, SVP and director of creative innovations, MRM January 09, 2012

The rise of the socially-educated patient is here.