Digital

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

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The jerky company double teams the competition using TV and digital.

Marketing Challenge: Too Old to Be Digital?

Marketing Challenge: Too Old to Be Digital?

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Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

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Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

Let's Get Phygital

Let's Get Phygital

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Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.

Six Marketing Lessons We Can All Learn From the Girl Scouts

Six Marketing Lessons We Can All Learn From the Girl Scouts

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This isn't your average cookies conversation.

Hall of Famer Steve Young's Marketing Words of Wisdom

Hall of Famer Steve Young's Marketing Words of Wisdom

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Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.

Marketers Dive Deep Into Digital [Infographic]

Marketers Dive Deep Into Digital [Infographic]

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Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.

Direct Mail Goes Digital

Direct Mail Goes Digital

Five tech trends underlying direct mail marketing success today.

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

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Wanted: Marketers with digital, social, content creation, and analytics skills.

What Do Digital Marketers Really Want?

What Do Digital Marketers Really Want?

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What are successful digital marketers doing to stay atop the game?

Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

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Are you late to the digital party?

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

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The cash management and security company's approach spans across channels and decades.

Best Friend Brand: Tips for Getting into Your Customers' Inner Circle

Best Friend Brand: Tips for Getting into Your Customers' Inner Circle

In this webinar, Silverpop will share some personal Best Friend Brands and provide ideas and tactics you can use to help you enter the circle of trust among your customers

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

Dogs: Marketers' Best Friends

Dogs: Marketers' Best Friends

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Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.

Southwest Airlines Takes Customer Listening to New Heights

Southwest Airlines Takes Customer Listening to New Heights

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The airline launches a Listening Center to centralize social, industry, and operational data.

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

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The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.

All Marketing Is Direct

All Marketing Is Direct

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Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

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The family owned pet store redesigns its website to bring the in-store experience online.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

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The company relied on digital to get its growing children's apparel brand off of the ground.

Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

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Was the multi-platform content creator's decision a "Tacky" one?

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

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A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

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Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

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Peer-to-peer referrals produce healthy conversion rates.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

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The poultry processor launches a 360-degree campaign to generate awareness for a new product.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

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Why this is the year—and era—of change in the field of marketing.

There Is no 'I' in CMO

There Is no 'I' in CMO

Companies must start putting customers, not technology, at the center of their digital strategy.

It's Time to Be Digital by Design

It's Time to Be Digital by Design

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Companies with siloed operations are certain to lose ground to more connected competitors.

In Digital Town, Talk is Dear

In Digital Town, Talk is Dear

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Marketers who hope to form personal relationships with their customers are texting in the wind. Digital consumers are all about business, and they certainly don't want to talk to you.

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

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The Chicago-based hotel provides guests with their own digital and mobile concierge.

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