Digital

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Make Video the Star of Your Marketing Strategy

Make Video the Star of Your Marketing Strategy

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Reap all of video's benefits without all of the Hollywood drama.

News Byte: Nielsen Appoints New Marketing Leadership

News Byte: Nielsen Appoints New Marketing Leadership

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The ratings company appoints a new CMO and chief digital marketing officer.

Marc Jacobs Launches Tweet Shop for New York Fashion Week

Marc Jacobs Launches Tweet Shop for New York Fashion Week

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The perfume brand exchanges posts for products.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Oikos Uses 1990s Flavor to Capture 2014 Customers

Oikos Uses 1990s Flavor to Capture 2014 Customers

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Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.

Digital Isn't an Oddity, It's a Necessity

Digital Isn't an Oddity, It's a Necessity

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Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

Digital Sweeps The Golden Globe Awards

Digital Sweeps The Golden Globe Awards

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The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.

Even Executives Need to Get Their Learn On

Even Executives Need to Get Their Learn On

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Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.

Mazda Uses Interactive Film to Drive Leads

Mazda Uses Interactive Film to Drive Leads

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The car company revs up an interactive gaming experience to generate leads and increase brand awareness.

Ritz Marches to the Beat of its own Digital Drummer

Ritz Marches to the Beat of its own Digital Drummer

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The cracker brand helps moms prepare for the holidays with a digital parade.

Brands = The New Weapons for Social Change

Brands = The New Weapons for Social Change

How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.

News Byte:  Sprint Tests Hands-Free Interactive Retail Display

News Byte: Sprint Tests Hands-Free Interactive Retail Display

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Merging the digital with the physical retail space increases conversions, say company marketers.

Cosi's Consumers Gobble Up Digital

Cosi's Consumers Gobble Up Digital

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The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.

Denny's Stacks on the Digital

Denny's Stacks on the Digital

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The family restaurant chain relies on digital gaming to drive guest traffic and sales.

Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

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The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

Marketing Is Surging

Marketing Is Surging

Marketers are learning to live in an engagement culture.

Left Brain, Meet Your Right Brain

Left Brain, Meet Your Right Brain

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Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)

Digital Docs' Prescriptions for Obamacare

Digital Docs' Prescriptions for Obamacare

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Digital agency practitioners diagnose Healthcare.gov and find lack of web-side manners, poor check-in to the facility, and a general sinking feeling.

A Brief on Jockey's New Brand Perception

A Brief on Jockey's New Brand Perception

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The undergarment manufacturer targets a younger, more feminine audience.

Yamaha Uses Digital to Jazz Up its Print Ads

Yamaha Uses Digital to Jazz Up its Print Ads

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The company infuses print with digital to create a harmonizing ad experience.

An Intelligent Sample

An Intelligent Sample

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Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?

Video: Jodie Sangster Takes the Lead

Video: Jodie Sangster Takes the Lead

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The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.

Video: The Digitally Connected Consumer

Video: The Digitally Connected Consumer

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How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?

DMA2013 Nutshell: The Digital World

DMA2013 Nutshell: The Digital World

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Heading to any parties at DMA 2013? If so, read on for some fascinating facts and stats from Gian Fulgoni, executive chairman of comScore, to impress your interlocutors over ribs and Old Style.

News Byte: McDonald's Creates Chief Digital Officer Post

News Byte: McDonald's Creates Chief Digital Officer Post

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McDonald's bolsters its digital strategy with its first new chief digital officer.

Škoda Creates the First Car/Hostel Hybrid

Škoda Creates the First Car/Hostel Hybrid

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Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.

News Byte: Publicis Groupe Acquires POKE

News Byte: Publicis Groupe Acquires POKE

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The holding company continues to broaden its digital offerings across the globe.

Stanley Steemer Cleans Up its Digital Strategy

Stanley Steemer Cleans Up its Digital Strategy

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The residential cleaning service company freshens up its media mix.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.