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Digital News
JetBlue launches iPhone app, redesigns web and mobile sites
Dianna Dilworth
JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
Facebook hires first CMO
Dianna Dilworth
Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports.
Facebook files for $5 billion IPO
Melissa Hoffmann
Facebook filed for a $5 billion initial public offering (IPO) just after 5 p.m. on Feb. 1. The company said in documents filed with the Securities and Exchange Commission (SEC) that it will use the ticker symbol "FB" and detailed its offerings for advertisers and marketers.
Facebook expected to file for IPO today
Melissa Hoffmann
Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets close on Feb. 1, the first step in going public, according to multiple reports that cite sources familiar with the matter.
Google's new privacy policy will share user data across products
Alex Palmer
Google's new overarching privacy policy will allow the company to share user data gathered from services including YouTube, Gmail, Picasa and the Google search engine, the company said in a new privacy statement.
more »
Opinions
Beyond Badges: The Power of Customer Engagement Through Quests
Carrie Peters, VP of marketing, BigDoor
Online quests have proven to be tremendously popular. The trick is: how do you harness that level of engagement for something that's not a game?
Socially educated patients: pharma-friendly social
Ben Weisman, SVP and director of creative innovations, MRM
The rise of the socially-educated patient is here.
more »
On the Beat
Q&A: Ryon Harms, director of social media, Farmers Insurance
Tim Peterson
Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook.
Choosing the right mobile ad network for your brand
Jon Schepke, president, SIM Partners
Mobile advertising is a fragmented market, with sketchy data on ad network market share and revenue.
Online publishers squeeze out middlemen
Tim Peterson
Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
more »
Features
IKEA enlists fans to target their own friends
The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
Vicks gets moms' ear with flu warnings
New and expecting moms can track regional flu activity with ads from mobile apps.
more »
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