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Digital News

Texas town launches QR campaigns

JoAnn DeLuna

The Convention and Visitors Bureau of New Braunfels, TX., announced two campaigns that leverage QR codes, one centered around environmental awareness and the second geared to tourists.

Yahoo! searches for market share with Axis

JoAnn DeLuna

Yahoo has released Axis, a new cross-platform browser extension that allows users to continue searches from one device to another.

Coca-Cola targets teens with celebrity-branded Tumblr templates

JoAnn DeLuna

In an effort to reach out to the teenage demographic, The Coca-Cola Company has partnered with digital agency 360i to create celebrity-designed Tumblr blog templates.

24/7 Media partners with Microsoft Advertising

Nicole Spector

Marketing technology provider 24/7 Media, a subsidiary of holding company WPP, will partner with Microsoft Advertising, said Ari Bluman, president of 24/7 Media division Real Media Group.

Ned Brody named CEO of Advertising.com

Erin Dostal

AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.

Brands go local, get social

Carol Krol

Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity.

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.

Facebook marketing tweaks make impact

JoAnn DeLuna

While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.

Facebook's IPO could impact marketing

Vicki Powers

Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.

Q&A: Ryon Harms, director of social media, Farmers Insurance

Tim Peterson

Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook.

Q&A: Phil Fernandez, CEO, Marketo

Phil Fernandez, CEO of Marketo recently published a book titled "Revenue Disruption: Game-Changing Sales and Marketing to Accelerate Growth." Fernandez took time to answer our questions about the book and the future of marketing.