Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

The Value of Timing: When to Send Email and Text Messages

The Value of Timing: When to Send Email and Text Messages

Maintaining a Scientific Approach to Direct Marketing

Maintaining a Scientific Approach to Direct Marketing

An Intro to Programmatic Marketing

An Intro to Programmatic Marketing

5 Direct Marketing Mistakes and how to Avoid Them

5 Direct Marketing Mistakes and how to Avoid Them

Flying Through the Top 5 Barriers to Digital Marketing Success

Flying Through the Top 5 Barriers to Digital Marketing Success

Yes, You Can Personalize Brick-and-Mortar Marketing

Yes, You Can Personalize Brick-and-Mortar Marketing

Augment Your Direct Marketing Success With Augmented Reality

Augment Your Direct Marketing Success With Augmented Reality

CMOs Need Digital Experience Now

CMOs Need Digital Experience Now

Think Like a Direct Marketer to Monetize Events and Buzz

Think Like a Direct Marketer to Monetize Events and Buzz

The Misleading Premise of Do Not Track

The Misleading Premise of Do Not Track

Sharks, Trains, CMOs, and CIOs

Sharks, Trains, CMOs, and CIOs

The power of content in building a brand

The power of content in building a brand

Searching for the optimal paid search strategy

Searching for the optimal paid search strategy

Why focus groups and digital don't mix

Why focus groups and digital don't mix

Direct marketers' transferable skills

Direct marketers' transferable skills

Survival of the most relevant

Survival of the most relevant

Brand domains: Marketing magic or madness?

Brand domains: Marketing magic or madness?

Get personal(ized) with video

Get personal(ized) with video

Five ways B2B marketers can make online video work harder

Five ways B2B marketers can make online video work harder

Increase marketing agility with tag management

Increase marketing agility with tag management

Will "Do Not Track" destroy online advertising?

Will "Do Not Track" destroy online advertising?

Online video spurs engagement

Online video spurs engagement

Facebook acquisition makes big splash

Facebook acquisition makes big splash

Pinterest: Is it just a passing fad?

Pinterest: Is it just a passing fad?

Should marketers spend more on social and mobile than email in 2012?

Should marketers spend more on social and mobile than email in 2012?

Socially educated patients: pharma-friendly social

Socially educated patients: pharma-friendly social

Unlocking the secrets of QR codes

Unlocking the secrets of QR codes

Buying display: focus on quality

Buying display: focus on quality

Social change: the new frontier

Social change: the new frontier

Gamification: Are we there yet?

Gamification: Are we there yet?

Moving circulars into the digital age

Moving circulars into the digital age

How hypertargeted should a Facebook ad be?

On the issue of online privacy, where do industry and government agree?

On the issue of online privacy, where do industry and government agree?

Did your Google ranking fall this year? Regain your SEO foothold with video

Did your Google ranking fall this year? Regain your SEO foothold with video

Bring on the holidays! It's time to make your holiday mobile strategy ring the registers

Bring on the holidays! It's time to make your holiday mobile strategy ring the registers

Busting social media silos

Busting social media silos

Ghost stories go digital

Ghost stories go digital

Calculating the attribution value of emotion

Calculating the attribution value of emotion

The impact of Google's Zagat acquisition on search marketing

The impact of Google's Zagat acquisition on search marketing

Digital marketing hubs for multichannel integration

Digital marketing hubs for multichannel integration

Understanding mobile behavior

Understanding mobile behavior

Location matters in online brand advertising

Location matters in online brand advertising

Listen closely to your social signals

Listen closely to your social signals

Stamp your direct mail with QR codes

Stamp your direct mail with QR codes

Understanding the fan journey

Understanding the fan journey

Mobile shoppers and the new face of mobile couponing

Mobile shoppers and the new face of mobile couponing

Attribution adoption starts now

Attribution adoption starts now

Deploy social media effectively

Deploy social media effectively

On the wings of love: 
An ode to my airline

On the wings of love: 
An ode to my airline

Four steps to follow when choosing a list

Four steps to follow when choosing a list

Effective tips for b-to-b social media plans

Effective tips for b-to-b social media plans

Focus on consumer experience

Focus on consumer experience

Reaching the digital boomer

Reaching the digital boomer

Maximize your SEO strategy with Facebook optimization

Maximize your SEO strategy with Facebook optimization

Translate social campaigns for multicultural markets

Retail's mobile tipping point rests on payments

Retail's mobile tipping point rests on payments

Don't leave customer data on the table

Digital agencies under review

Digital agencies under review

Eliminating the online fear factor

Expect Facebook Login to be the next big data boost

Expect Facebook Login to be the next big data boost

Are marketers who play by rules falling behind?

Are marketers who play by rules falling behind?

Defining Do Not Track so it doesn't 'break' the Internet

Defining Do Not Track so it doesn't 'break' the Internet

Display ad results driven by data

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