While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.
Magical digital marketing platforms are both affordable and available, so next year there will be no excuse for a bad customer experience, says Silverpop.
Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.
New capabilities arise from study showing 50% inflation of metrics on a third of e-commerce sites.
Merging the digital with the physical retail space increases conversions, say company marketers.
Simply finding the right person to perform this essential—though perhaps temporary—duty is an undertaking that itself could have entrenched enterprises lagging the innovators.
eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.
It's by their own admission: Only 9% say they have customer intelligence based on real-time data.
Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?
Mdotlabs adds $1.25 million to the war chest in its battle against internet ad fraud.
Company claims it's the first solution to depart from B2C-ordained processes.
And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.
With a bachelor's degree in engineering and a masters in computer science, Mead Johnson's Steve Surman is digital marketing's Mr. Inside. Here he tells what should be tossed outside.
Tech companies come to the rescue of Healthcare.gov, lending it computer programmers and engineers.
Now an agency principal, ex-Heineken CMO Chris McMahan tells what he knows now that he wishes he knew then.
As shoppers walk the last three feet to the shelf, they want answers. Marketers' content had better be ready with them, says the marketer behind Absolut.
Only 18% of retailers are integrating social and mobile channels, and 40% have no plans to offer Wi-Fi in stores.
Share price rises to $1,007 on better-than-expected financial results buoyed by rise in pay-per-click business.
Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.
Predictive analytics and improved mobile and video capabilities are among improvements.
Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.
Digital methods and measures increase CMO accountability, says ANA study.
The holding company continues to broaden its digital offerings across the globe.
Google is rumored to be releasing a new technology that will replace third-party cookies. How will this affect online tracking?
How Verizon and AARP tear down those silo walls and tie that information to customer records.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
The Oklahoma Tourism and Recreation Department relies on YouTube TrueView video ads to broaden its reach for less.
DataXu, Emerge Digital Group, AdRoll, and BlueKai lead list of fastest-growing private companies.
CVS/Caremark is using digital tools to empower customers and revolutionize its business.
Good news for marketers: "Always On" consumers are perpetually digitally attached, though they vary greatly in their attachments.
The mattress producer refuses to put millennial targeting to rest.
Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.
A new study by Adobe shows online advertising unpopular with consumers and marketers.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
The news publication and site dares college students to get the whole story
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
SALT and SS+K created a horror film to address student debt. See how—if you dare!
A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
Marketers should consider shifts in spending when configuring their marketing mix.
The brands partner to promote safe driving in an integrated campaign
Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.
Salaries are on the rise for digital marketing specialists, especially those in e-commerce, analytics, and SEO/SEM, according to a new survey.
Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile.
Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.
The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history.
Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.
As they commemorate the day dedicated to web privacy, IT professionals announce a task force that can help marketers stay on the right side of the law while unleashing their Big Data guns.
Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.
Domino's Pizza serves up email promo codes for the first time in digital ordering campaign.
Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.
Marketers in the Asia-Pacific Region seek to expand their digital budgets and expertise
Video messaging evolves from broadcasted to personalized.
Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
Musician's Friend aims to bolster customer engagement and boost e-commerce by launching an interactive, digital catalog.
A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.
An Advertising Week panel discusses how brands expect marketers and their agencies to bring the brains and the brawn with product innovation.
Campbell's first director of digital and social media Adam Kmiec dishes on the soup company's new digital regimen.
The agency's acquisition was based in large part on Hudson's "client-centric focus" and "passion to innovate."
Chinese sneaker brand Li Ning attempts to gain a U.S. foothold with a social media campaign aimed at earning street cred from young urban males.
IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.
Yahoo has named Kathy Savitt, the founder of social commerce startup Lockerz, as its CMO.
The announcement that Lee Brown, SVP of national sales for Groupon, will step down from the company, points to deeper challenges for the company, and the daily coupon industry more broadly, according to industry watchers.
Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.
Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu.
Google's reinvention of the Motorola Mobility business it acquired last year continues apace.
Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
In its report "Real-time Bidding: The Online Ad Exchange," research firm Parks Associates predicts advertising revenues from real-time bidding practices will be worth $7 billion in North America by 2017.
Eloqua, a provider of marketing automation solutions, announced in a statement today its IPO of eight million shares, priced at $11.50 per share.
Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.
Direct response advertising agency DMW Direct has appointed Greg Marta as its director of digital marketing in a move to "upgrade" the company's digital proposition and service offerings.
Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor.
Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO.
Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%.
Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.
PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012.
Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.
Former Google executive Marissa Mayer has been named president and CEO of Yahoo.
IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.
Yahoo confirmed Thursday that it had suffered a data breach in which 453,492 login credentials were posted online by the hacker collective known as D33D Company.
Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.
Facebook today expanded its App Center, which launched Saturday in the U.S., to users in all English-speaking countries.
Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering.
Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.
Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success."
FTC Commissioner J. Thomas Rosch has written a letter scorning Microsoft for making "Do Not Track" its default setting in Internet Explorer.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.