Established companies face extinction if they fail to charge CMOs and CIOs with undertaking digital overhauls in a race to future success, says a Forrester study.
CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.
With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
The White House shines a bright light on frivolous patent infringement suits, urging the introduction of rule changes and online help for unwitting defendants.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
The company promises more relevant communications via embedded predictive analytics and open access across several cloud-based databases.
The agency has named Sarah Hofstetter as the new CEO of the agency, worldwide.
Venture group led by Time Warner invests $5 million in iSocket, a technology program to automate buying and selling of premium, reserved ad inventory.
The advertising automation company goes public as digital and mobile advertising continue to grow.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
Its revamped preference center offers personalization for customers in 120 countries.
It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.
Adobe Campaign—formerly known as Neolane—is tied to Adobe Experience for the purposes of improved content marketing.
The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.
Better targeted radio ads in the medium's highest-rated environment is the company's aim.
The Midwest financial services firm builds affinity by sponsoring hometown happenings like Chicago's Magnificent Mile Lights Festival.
The ad video platform and automated content recognition company pair up to make interactive marketing on smart TVs a reality.
Nonprofit signs multi-year deal with Merkle to maximize multichannel campaigns.
Choreograph is launched by Wunderman and MEC to address client desires for real-time marketing.
The cracker brand helps moms prepare for the holidays with a digital parade.
While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.
Magical digital marketing platforms are both affordable and available, so next year there will be no excuse for a bad customer experience, says Silverpop.
Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.
New capabilities arise from study showing 50% inflation of metrics on a third of e-commerce sites.
Merging the digital with the physical retail space increases conversions, say company marketers.
Simply finding the right person to perform this essential—though perhaps temporary—duty is an undertaking that itself could have entrenched enterprises lagging the innovators.
eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.
It's by their own admission: Only 9% say they have customer intelligence based on real-time data.
Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?
Mdotlabs adds $1.25 million to the war chest in its battle against internet ad fraud.
Company claims it's the first solution to depart from B2C-ordained processes.
And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.
With a bachelor's degree in engineering and a masters in computer science, Mead Johnson's Steve Surman is digital marketing's Mr. Inside. Here he tells what should be tossed outside.
Tech companies come to the rescue of Healthcare.gov, lending it computer programmers and engineers.
Now an agency principal, ex-Heineken CMO Chris McMahan tells what he knows now that he wishes he knew then.
As shoppers walk the last three feet to the shelf, they want answers. Marketers' content had better be ready with them, says the marketer behind Absolut.
Only 18% of retailers are integrating social and mobile channels, and 40% have no plans to offer Wi-Fi in stores.
Share price rises to $1,007 on better-than-expected financial results buoyed by rise in pay-per-click business.
Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.
Predictive analytics and improved mobile and video capabilities are among improvements.
Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.
Digital methods and measures increase CMO accountability, says ANA study.
The holding company continues to broaden its digital offerings across the globe.
Google is rumored to be releasing a new technology that will replace third-party cookies. How will this affect online tracking?
How Verizon and AARP tear down those silo walls and tie that information to customer records.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
The Oklahoma Tourism and Recreation Department relies on YouTube TrueView video ads to broaden its reach for less.
DataXu, Emerge Digital Group, AdRoll, and BlueKai lead list of fastest-growing private companies.
CVS/Caremark is using digital tools to empower customers and revolutionize its business.
Good news for marketers: "Always On" consumers are perpetually digitally attached, though they vary greatly in their attachments.
The mattress producer refuses to put millennial targeting to rest.
Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.
A new study by Adobe shows online advertising unpopular with consumers and marketers.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
The news publication and site dares college students to get the whole story
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
SALT and SS+K created a horror film to address student debt. See how—if you dare!
A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
Marketers should consider shifts in spending when configuring their marketing mix.
The brands partner to promote safe driving in an integrated campaign
Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.
Salaries are on the rise for digital marketing specialists, especially those in e-commerce, analytics, and SEO/SEM, according to a new survey.
Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile.
Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.
The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history.
Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.
As they commemorate the day dedicated to web privacy, IT professionals announce a task force that can help marketers stay on the right side of the law while unleashing their Big Data guns.
Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.
Domino's Pizza serves up email promo codes for the first time in digital ordering campaign.
Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.
Marketers in the Asia-Pacific Region seek to expand their digital budgets and expertise
Video messaging evolves from broadcasted to personalized.
Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
Musician's Friend aims to bolster customer engagement and boost e-commerce by launching an interactive, digital catalog.
A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.
An Advertising Week panel discusses how brands expect marketers and their agencies to bring the brains and the brawn with product innovation.
Campbell's first director of digital and social media Adam Kmiec dishes on the soup company's new digital regimen.
The agency's acquisition was based in large part on Hudson's "client-centric focus" and "passion to innovate."
Chinese sneaker brand Li Ning attempts to gain a U.S. foothold with a social media campaign aimed at earning street cred from young urban males.
IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.
Yahoo has named Kathy Savitt, the founder of social commerce startup Lockerz, as its CMO.
The announcement that Lee Brown, SVP of national sales for Groupon, will step down from the company, points to deeper challenges for the company, and the daily coupon industry more broadly, according to industry watchers.
Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.
Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu.
Google's reinvention of the Motorola Mobility business it acquired last year continues apace.
Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.
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