News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place Beside Price Listings

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

News Byte: Advertisers Pay for Bogus Mobile Clicks

News Byte: Advertisers Pay for Bogus Mobile Clicks

A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.

News Byte: BrandAds Bumps Up Metrics for Online Video

News Byte: BrandAds Bumps Up Metrics for Online Video

MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.

Three Questions for Experian's New VP of Digital

Three Questions for Experian's New VP of Digital

Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.

In-Stream Clobbers Other Online Options on Click-Throughs

In-Stream Clobbers Other Online Options on Click-Throughs

Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.

IBM to Invest $100 Million to Digital Marketing

IBM to Invest $100 Million to Digital Marketing

IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.

News Byte: Epsilon Launches Advanced Digital Solutions Practice

News Byte: Epsilon Launches Advanced Digital Solutions Practice

The company has three top telecoms and two leading automakers signed up for its cross-functional service.

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

Head of investor group lauds the company's convergence of marketing and advertising technology.

News Byte: Neustar Launches PlatformOne

News Byte: Neustar Launches PlatformOne

A new interface integrates media intelligence with real-time audience data in a centralized platform.

News Byte: Adobe Adds ClickTale Visualization Tools

News Byte: Adobe Adds ClickTale Visualization Tools

Integration aims to arm users with enhanced methods for finding and categorizing high-value segments.

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.

News Byte: IgnitionOne Acquires Knotice

News Byte: IgnitionOne Acquires Knotice

The cloud-based data company adds first-party data and email services to its repertoire.

Make Video the Star of Your Marketing Strategy

Make Video the Star of Your Marketing Strategy

Reap all of video's benefits without all of the Hollywood drama.

News Byte: Mobile Search Advertising to Steal $1.4 Billion From Desktop

News Byte: Mobile Search Advertising to Steal $1.4 Billion From Desktop

As goes Google, so goes the digital ad world. The company will see a 10-point swing in share to mobile search ads this years, says a new report.

News Byte: Pitney Bowes Introduces the "Golden Customer Profile"

News Byte: Pitney Bowes Introduces the "Golden Customer Profile"

New release of Spectrum platform uses a Google-like graph database to create multi-dimensional views of customers.

Will Digital Be the Death of the Household Name?

Will Digital Be the Death of the Household Name?

Established companies face extinction if they fail to charge CMOs and CIOs with undertaking digital overhauls in a race to future success, says a Forrester study.

News Byte: Teradata Announces Upgrades at Summit

News Byte: Teradata Announces Upgrades at Summit

CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.

Providers Shore Up Anti-Fraud Defenses

Providers Shore Up Anti-Fraud Defenses

With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.

Obama vs. the Patent Trolls

Obama vs. the Patent Trolls

The White House shines a bright light on frivolous patent infringement suits, urging the introduction of rule changes and online help for unwitting defendants.

News Byte: Google Buys Bot-Battler

News Byte: Google Buys Bot-Battler

Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.

News Byte: Teradata Upgrades Campaign Management Solution

News Byte: Teradata Upgrades Campaign Management Solution

The company promises more relevant communications via embedded predictive analytics and open access across several cloud-based databases.

News Byte: 360i Announces New CEO

News Byte: 360i Announces New CEO

The agency has named Sarah Hofstetter as the new CEO of the agency, worldwide.

Top Publishers Invest in Programmatic Buying

Top Publishers Invest in Programmatic Buying

Venture group led by Time Warner invests $5 million in iSocket, a technology program to automate buying and selling of premium, reserved ad inventory.

Rubicon Project Files for IPO

Rubicon Project Files for IPO

The advertising automation company goes public as digital and mobile advertising continue to grow.

Digital Isn't an Oddity, It's a Necessity

Digital Isn't an Oddity, It's a Necessity

Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

Schneider Electric Gets Personal With its Millions of Customers

Schneider Electric Gets Personal With its Millions of Customers

Its revamped preference center offers personalization for customers in 120 countries.

News Byte: Google Buys Into The Internet of Things

News Byte: Google Buys Into The Internet of Things

It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.

News Byte: Adobe Announces Marketing Cloud Integration

News Byte: Adobe Announces Marketing Cloud Integration

Adobe Campaign—formerly known as Neolane—is tied to Adobe Experience for the purposes of improved content marketing.

Digital Sweeps The Golden Globe Awards

Digital Sweeps The Golden Globe Awards

The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.

News Byte: Pandora Debuts In-Car Advertising

News Byte: Pandora Debuts In-Car Advertising

Better targeted radio ads in the medium's highest-rated environment is the company's aim.

BMO Harris Banks on Digital to Build Customer Engagement

BMO Harris Banks on Digital to Build Customer Engagement

The Midwest financial services firm builds affinity by sponsoring hometown happenings like Chicago's Magnificent Mile Lights Festival.

News Byte: Interactive TV Deal Partners DG and Cognitive

News Byte: Interactive TV Deal Partners DG and Cognitive

The ad video platform and automated content recognition company pair up to make interactive marketing on smart TVs a reality.

News Byte: Easter Seals Commits to Digital

News Byte: Easter Seals Commits to Digital

Nonprofit signs multi-year deal with Merkle to maximize multichannel campaigns.

News Byte: WPP Units Join Forces on New Data-Driven Agency

News Byte: WPP Units Join Forces on New Data-Driven Agency

Choreograph is launched by Wunderman and MEC to address client desires for real-time marketing.

Ritz Marches to the Beat of its own Digital Drummer

Ritz Marches to the Beat of its own Digital Drummer

The cracker brand helps moms prepare for the holidays with a digital parade.

News Byte: 2014 Marketing Budgets Will Rise, But Be Stretched Thin

News Byte: 2014 Marketing Budgets Will Rise, But Be Stretched Thin

While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.

7 Ways Tech Will Make 2014 a Big Year for Marketers

7 Ways Tech Will Make 2014 a Big Year for Marketers

Magical digital marketing platforms are both affordable and available, so next year there will be no excuse for a bad customer experience, says Silverpop.

3 Key Moments in Automotive's Drive Toward Digital

3 Key Moments in Automotive's Drive Toward Digital

Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.

News Byte: ObservePoint Upgrades Tag Auditing Platform

News Byte: ObservePoint Upgrades Tag Auditing Platform

New capabilities arise from study showing 50% inflation of metrics on a third of e-commerce sites.

News Byte: Sprint Tests Hands-Free Interactive Retail Display

News Byte: Sprint Tests Hands-Free Interactive Retail Display

Merging the digital with the physical retail space increases conversions, say company marketers.

Why you Need a Chief Digital Officer

Why you Need a Chief Digital Officer

Simply finding the right person to perform this essential—though perhaps temporary—duty is an undertaking that itself could have entrenched enterprises lagging the innovators.

News Byte: Programmatic Ad Buying Growing Faster Than Expected

News Byte: Programmatic Ad Buying Growing Faster Than Expected

eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.

B2B CMOs Under-invest in Technology That Will Get Them Closer to Customers

B2B CMOs Under-invest in Technology That Will Get Them Closer to Customers

It's by their own admission: Only 9% say they have customer intelligence based on real-time data.

News Byte: IBM's Watson Ascends to the Cloud

News Byte: IBM's Watson Ascends to the Cloud

Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?

News Byte: Venture Funds Bet Against Bots

News Byte: Venture Funds Bet Against Bots

Mdotlabs adds $1.25 million to the war chest in its battle against internet ad fraud.

News Byte: Demandbase Introduces B2B Retargeting Tool

News Byte: Demandbase Introduces B2B Retargeting Tool

Company claims it's the first solution to depart from B2C-ordained processes.

7 Tricks From 7 Online Magicians

7 Tricks From 7 Online Magicians

And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.

The 10 Biggest Myths in Digital Marketing

The 10 Biggest Myths in Digital Marketing

With a bachelor's degree in engineering and a masters in computer science, Mead Johnson's Steve Surman is digital marketing's Mr. Inside. Here he tells what should be tossed outside.

News Byte: Oracle, Google Lead Obamacare Rescue Effort

News Byte: Oracle, Google Lead Obamacare Rescue Effort

Tech companies come to the rescue of Healthcare.gov, lending it computer programmers and engineers.

4 Ways to Get the Most From Your Agency

4 Ways to Get the Most From Your Agency

Now an agency principal, ex-Heineken CMO Chris McMahan tells what he knows now that he wishes he knew then.

The Consumer? Sexy. The Shopper? Not So Much.

The Consumer? Sexy. The Shopper? Not So Much.

As shoppers walk the last three feet to the shelf, they want answers. Marketers' content had better be ready with them, says the marketer behind Absolut.

News Byte: Retailers Talk Digital, but Fail to Invest in It

News Byte: Retailers Talk Digital, but Fail to Invest in It

Only 18% of retailers are integrating social and mobile channels, and 40% have no plans to offer Wi-Fi in stores.

News Byte: PPS (Pay Per Share) on Google Now Tops $1,000

News Byte: PPS (Pay Per Share) on Google Now Tops $1,000

Share price rises to $1,007 on better-than-expected financial results buoyed by rise in pay-per-click business.

News Byte: HP Autonomy Unveils Marketing Hub

News Byte: HP Autonomy Unveils Marketing Hub

Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.

News Byte: Adobe Upgrades Marketing Cloud Analytics

News Byte: Adobe Upgrades Marketing Cloud Analytics

Predictive analytics and improved mobile and video capabilities are among improvements.

Viewability on Steroids

Viewability on Steroids

Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.

News Byte: More Than Half of CEOs Look to Marketing for Growth

News Byte: More Than Half of CEOs Look to Marketing for Growth

Digital methods and measures increase CMO accountability, says ANA study.

News Byte: Publicis Groupe Acquires POKE

News Byte: Publicis Groupe Acquires POKE

The holding company continues to broaden its digital offerings across the globe.

News Byte: Google May Be Giving Up on Cookies

News Byte: Google May Be Giving Up on Cookies

Google is rumored to be releasing a new technology that will replace third-party cookies. How will this affect online tracking?

Verizon and AARP Tie It All Together

Verizon and AARP Tie It All Together

How Verizon and AARP tear down those silo walls and tie that information to customer records.

IBM Aims to Make C-Suite a Little Sweeter

IBM Aims to Make C-Suite a Little Sweeter

The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

Oklahoma's Video Advertising is More than Just OK

Oklahoma's Video Advertising is More than Just OK

The Oklahoma Tourism and Recreation Department relies on YouTube TrueView video ads to broaden its reach for less.

News Byte: Digital Marketers Top Inc. 500

News Byte: Digital Marketers Top Inc. 500

DataXu, Emerge Digital Group, AdRoll, and BlueKai lead list of fastest-growing private companies.

Digital Is a Critical Marketing Enabler

Digital Is a Critical Marketing Enabler

CVS/Caremark is using digital tools to empower customers and revolutionize its business.

The Consumer That Never Sleeps

The Consumer That Never Sleeps

Good news for marketers: "Always On" consumers are perpetually digitally attached, though they vary greatly in their attachments.

Millennials Make Up Simmons' Dream Segment

Millennials Make Up Simmons' Dream Segment

The mattress producer refuses to put millennial targeting to rest.

It's Unanimous (Almost); B2B CMOs Are the Real Deal

It's Unanimous (Almost); B2B CMOs Are the Real Deal

Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.

Is Digital Marketing Meeting Consumer Need?

Is Digital Marketing Meeting Consumer Need?

A new study by Adobe shows online advertising unpopular with consumers and marketers.

The Changing Digital Marketing Landscape

The Changing Digital Marketing Landscape

As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.

The Economist Dives Deep Into Collegiate Targeting

The Economist Dives Deep Into Collegiate Targeting

The news publication and site dares college students to get the whole story

Data-Driven Marketing Is Ready to Rev Into High Gear

Data-Driven Marketing Is Ready to Rev Into High Gear

Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.

You Can Run, but You Can't Hide From Authenticity

You Can Run, but You Can't Hide From Authenticity

SALT and SS+K created a horror film to address student debt. See how—if you dare!

Hope Springs Eternal for CMOs and CIOs

Hope Springs Eternal for CMOs and CIOs

A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.

NBA Goes Second Screen in the Second Round

NBA Goes Second Screen in the Second Round

A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.

CMOs Are Pessimistic About Meeting Their Objectives

CMOs Are Pessimistic About Meeting Their Objectives

Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.

Marketing&Tech Partnership Summit: Want To Go For Free?

Marketing&Tech Partnership Summit: Want To Go For Free?

Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.

Pairing Digital with Event Marketing is a Thing of Beauty

Pairing Digital with Event Marketing is a Thing of Beauty

BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.

Internet Ad Revenues Reach $36.6B, Up 15%

Internet Ad Revenues Reach $36.6B, Up 15%

Marketers should consider shifts in spending when configuring their marketing mix.

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

The brands partner to promote safe driving in an integrated campaign

Ad:Tech: Google's Five Digital Advertising Trends

Ad:Tech: Google's Five Digital Advertising Trends

Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.

Digital Commands 25% of Marketing Budgets

Digital Commands 25% of Marketing Budgets

And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.

Digital Marketing Pays

Digital Marketing Pays

Salaries are on the rise for digital marketing specialists, especially those in e-commerce, analytics, and SEO/SEM, according to a new survey.

FTC Commish Declares Comity with Marketers

FTC Commish Declares Comity with Marketers

Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile.

Mozilla, the Business Killa?

Mozilla, the Business Killa?

Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.

Two Marketing Firsts for Realtor.com

Two Marketing Firsts for Realtor.com

The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history.

Special Days Like the Super Bowl Call For Special Strategies

Special Days Like the Super Bowl Call For Special Strategies

Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.

Task Force Mobilizes to Tackle the Proliferation of Privacy Rules

Task Force Mobilizes to Tackle the Proliferation of Privacy Rules

As they commemorate the day dedicated to web privacy, IT professionals announce a task force that can help marketers stay on the right side of the law while unleashing their Big Data guns.

Brand Integration Delivers a Star Performance

Brand Integration Delivers a Star Performance

Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.

Domino's Delivers Digital Dollars

Domino's Delivers Digital Dollars

Domino's Pizza serves up email promo codes for the first time in digital ordering campaign.

Will banner ads give way to native advertising?

Will banner ads give way to native advertising?

Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.

Stretching the digital dollars across the globe

Stretching the digital dollars across the globe

Marketers in the Asia-Pacific Region seek to expand their digital budgets and expertise

Personalization: the next saga in video marketing

Personalization: the next saga in video marketing

Video messaging evolves from broadcasted to personalized.

CMOs declare 2013 the Year of Digital

CMOs declare 2013 the Year of Digital

Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.

Demographic segmentation still rules

Demographic segmentation still rules

Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.

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