Digital Self

Marketers must make sense of digital conversations: Adobe Digital Marketing Summit

Marketers must make sense of digital conversations: Adobe Digital Marketing Summit

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Changes in marketing strategy are being propelled by what Bradley Rencher, Adobe's SVP and GM of digital marketing, coins "the digital self." Speaking during the opening session of Adobe's Digital Marketing Summit in Salt Lake City, Rencher defined the digital self as an individual's online persona, which is composed of a person's online social networks, shopping transactions, listening habits and comments, among other things.

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