March 21, 2012
Changes in marketing strategy are being propelled by what Bradley Rencher, Adobe's SVP and GM of digital marketing, coins "the digital self." Speaking during the opening session of Adobe's Digital Marketing Summit in Salt Lake City, Rencher defined the digital self as an individual's online persona, which is composed of a person's online social networks, shopping transactions, listening habits and comments, among other things.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
