Digital River Buys Fireclick for $7.5M

Share this article:
Digital River Inc., a provider of outsourced e-commerce services, announced the acquisition yesterday of Fireclick Inc., a Web analytics service with clients like AnnTaylor, Guess, RadioShack, Skechers, Patagonia, Venus Swimwear and Lillian Vernon.


Digital River, Minneapolis, paid $7.5 million in cash. Also, the Fireclick team is eligible for an earn-out based on the acquirer achieving revenue and profitability targets traced to the acquisition.


Fireclick's tools offer real-time and historical click-stream analysis, path and campaign analysis, detailed merchandising reports and results comparisons to other online marketers. Users also can measure daily comparisons of online traffic, conversions, orders, revenue, abandons and site performance.


The Fireclick service will be delivered as a fully integrated part of Digital River's e-commerce platform. Users also can buy its services on a standalone basis, with service out of the Fireclick base in Mountain View, CA.


The 10-year-old Digital River outsources, builds and manages online businesses for 35,000 companies worldwide. Its e-commerce suite incorporates site development and hosting, order management, fraud prevention, site merchandising, reporting and analytics, product fulfillment and multilingual customer service.


Digital River clients include H&R Block, Motorola, Staples.com, Symantec, 3M, Autodesk, ACT and Novell.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.