Digital River Buys BlueHornet

Share this article:
E-commerce outsourcing firm Digital River Inc. bought e-mail marketing services firm BlueHornet Networks Inc. for an undisclosed sum.


The deal lets Digital River, Minneapolis, offer online marketers and retailers a broader tool set for survey and e-mail creation, database and campaign management, loyalty measures, revenue tracking and statistical analysis.


BlueHornet's service will be included in Digital River's e-commerce platform. It also will be integrated with Digital River's Fireclick online analytics engine. The goal is to deliver for clients a better data-driven approach to building their e-commerce businesses.


Marketers also will be able to buy BlueHornet's services on a standalone basis. The company has conducted e-mail campaigns for MBNA, Brinker International, 3M, Sprint, World Wildlife Fund, House of Blue Entertainment Inc., Red Lobster and Kyocera Wireless.


More than 100 resellers use private-label versions of BlueHornet's e-mail marketing offering.


BlueHornet will continue to work out of its San Diego office while becoming a wholly owned subsidiary of Digital River.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.