Video is all over the place. It is great for the audience. It is great for marketers too, but it takes up computing space. Lots of it. This is a serious problem that will impact creative marketing and advertising departments in particular. Video is quickly supplanting everything else as the method used to spread whatever gospel needs to be spread online and beyond. However, these bigger digital files are causing bigger headaches all the way around.
In a move to make its electronic book store compatible with multiple devices and its Sony Reader e-reader devices open to multiple sources for content, Sony has announced plans to convert the Sony eBook Store to the open format EPub e-book standard by the end of the year and adopt Adobe Content Server 4 for copy protecting downloadable e-books. "Our intention is to lead by example," said Steve Haber, president of Sony's Digital Reading Business Division, in a statement.
Company of the week
Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.