Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

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Monday, November 11
1:00 - 2:00 p.m. ET

Today's consumers may need you less, but when they do interact with you they expect you to give them more—more helpful, more relevant and more personalized interactions. Delivering on these expectations isn't easy, but it is definitely doable with the right mix of strategy, skills and technology. In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.

  • The importance of having a customer-driven database and database acquisition strategies
  • Real-world examples of marketers effectively using data to drive ROI
  • A step-by-step plan for getting started


Featured Speaker:

Jodi Wearn, Segment Marketing Director, Silverpop

As Segment Marketing Director at Silverpop, Jodi leads marketing strategy and operations for Silverpop's SMB sales team. Jodi has more than 15 years of experience in the software and services industries with expertise in product management, product marketing and marketing communications. Prior to joining Silverpop, Jodi has served in marketing and product management roles at Ariba, Hewlett-Packard and Ceridian.




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