Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
With the advancements of high-volume digital print technologies, marketers face an array of choices to marry data and unique messaging and images for the direct mail portion of their multichannel campaign. Here are three tips to help make your platform decision simpler.
Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.
Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI on campaigns.
HP has announced a series of relationships with marketers anxious to reach consumers with material they can print at home. In addition, HP has launched the HP APP Studio, a Web site where consumers can access print applications that connect a printer to the Web, without the need for a computer, so they can print movie tickets, coupons and other content.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...