Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
With the advancements of high-volume digital print technologies, marketers face an array of choices to marry data and unique messaging and images for the direct mail portion of their multichannel campaign. Here are three tips to help make your platform decision simpler.
Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.
Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI on campaigns.
HP has announced a series of relationships with marketers anxious to reach consumers with material they can print at home. In addition, HP has launched the HP APP Studio, a Web site where consumers can access print applications that connect a printer to the Web, without the need for a computer, so they can print movie tickets, coupons and other content.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.