Digital Printing

Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.

Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI on campaigns.

HP has announced a series of relationships with marketers anxious to reach consumers with material they can print at home. In addition, HP has launched the HP APP Studio, a Web site where consumers can access print applications that connect a printer to the Web, without the need for a computer, so they can print movie tickets, coupons and other content.