digital out of home
Kraft's Jell-O Pudding brand has launched the second phase of its Pudding Face campaign, which builds on the existing TV and social media elements with a digital billboard in New York SoHo neighborhood.
ESPN take the Masters on the road; Fox Soccer promotes World Cup with gaming; Captain Morgan turns 375-ish
Bank of America launched an interactive mobile campaign in New York on March 19 to promote its Merrill Lynch Wealth Management unit and create consumer discussion of retirement plans.
'The New York Times' began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport newsstands on March 1. The partnership with RMG Networks, a video entertainment and media company, is targeting five cities: New York, Los Angeles, Chicago, San Francisco and Boston.
Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%.
E! Entertainment Television is the latest marketer giving digital out-of-home media a try with a new campaign intended to drive viewers to its weeknight news program E! News.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...