Digital Media

Word to the Wise: Big Content

Word to the Wise: Big Content

As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.

Q&A: Adam Sarner, Research VP, Gartner Inc.

Q&A: Adam Sarner, Research VP, Gartner Inc.

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Gartner Inc.'s lead analyst in CRM and marketing automation, Adam Sarner, leads a life of multichannel exploration.

EBay taps Digitas as digital AOR

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EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews.

Q&A: Bob Stohrer, CMO, Clear Channel Digital

Q&A: Bob Stohrer, CMO, Clear Channel Digital

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Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.

Kodak reorganizes business structure to focus on digital, printing

Kodak reorganizes business structure to focus on digital, printing

Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings.

Digiday 2011: Integrate digital media, brand advertising

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​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.

24/7 Real Media boosts video ad offerings with Panache acquisition

24/7 Real Media boosts video ad offerings with Panache acquisition

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WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.

Verizon changes privacy policy to build targeted ad program

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Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon.

ZenithOptimedia revises down 2011 global ad spending forecast

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ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth.

Digital to spur ad spending growth in next four years: PricewaterhouseCoopers

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US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year.

Pre-Microsoft deal, Google once had its eye on Skype

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Microsoft's $8.5 billion acquisition of Skype prompted a lot of speculation and nearly as many "what could have beens" yesterday. One interesting take on the deal came from Wired senior writer Steven Levy, who reported that Google nearly bought Skype before company executives soured on the idea.

Huggies names Ogilvy & Mather digital AOR

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Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program.

Rage against the dying of the light: The Publishing Business Conference and Expo 2011

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Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.

Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey

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Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.

Direct, digital 2010 ad spend up 2.7%: Winterberry Group

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US direct and digital advertising spending increased 2.7% to $154.4 billion in 2010, according to a report from the Winterberry Group, an advertising and marketing consultancy.

Helzberg Diamonds names Rosetta interactive AOR

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Helzberg Diamonds has named Rosetta its interactive agency of record. The companies had worked together on an ad-hoc basis since 2007.

'NYT' reveals new iPad app

'NYT' reveals new iPad app

'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.

Canary Islands recruits locals to promote tourism

Canary Islands recruits locals to promote tourism

With a European fiscal crisis threatening its main source of income, the Canary Islands tourism office asked its ad agency for something bold. The result combined the Internet, social media and old-fashioned door-to-door selling to send a traditional media and public relations campaign over the top.

Marketers must lead the way on data intelligence

Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip that included meetings with executives from two different data services companies.

Olympic efforts carry direct torch

Olympic efforts carry direct torch

Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.

Digital Insider: Patrick Moorhead, VP-director of mobile platforms, Draftfcb Chicago on mobile's growing prominence

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Agency veteran Patrick Moorhead begins his new role as VP, director of mobile platforms at Draftfcb Chicago on December 7. Moorhead spoke with DMNews about mobile marketing's growing prominence in the marketing mix, as well as some of the difficulties marketers face integrating it with a multichannel strategy.

Digital out-of-home ad spending to grow 2% this year: PQ Media

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Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%.

Ogilvy wins CDW AOR account, including direct and digital advertising

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IT products and services direct seller CDW has named Ogilvy & Mather its advertising agency of record. The agency is responsible for traditional advertising, direct marketing and digital. Ogilvy & Mather, Chicago, is the lead agency on the account.

Media and information M&A market comes back to life in Q3

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Although merger and acquisition activity in the media and information industries has not returned to pre-2009 levels, the M&A market did improve during the year's third quarter in comparison the first half of 2009, according to a report from the Jordan, Edmiston Group.

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