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Digital Media

Q&A: Bob Stohrer, CMO, Clear Channel Digital

Tim Peterson January 16, 2012

Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.

Kodak reorganizes business structure to focus on digital, printing

Melissa Hoffmann January 10, 2012

Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings, the company said in a Jan. 10 statement. The announcement comes on the heels of reports that the company may be preparing to file for Chapter 11 bankruptcy protection.

Digiday 2011: Integrate digital media, brand advertising

Tim Peterson December 12, 2011

Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.

24/7 Real Media boosts video ad offerings with Panache acquisition

Tim Peterson December 06, 2011

WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.

Verizon changes privacy policy to build targeted ad program

Juan Martinez October 13, 2011

Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon.

ZenithOptimedia revises down 2011 global ad spending forecast

Tony Case October 05, 2011

ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth.

Digital to spur ad spending growth in next four years: PricewaterhouseCoopers

Frank Washkuch June 14, 2011

US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year.

Pre-Microsoft deal, Google once had its eye on Skype

Frank Washkuch May 11, 2011

Microsoft's $8.5 billion acquisition of Skype prompted a lot of speculation and nearly as many "what could have beens" yesterday. One interesting take on the deal came from Wired senior writer Steven Levy, who reported that Google nearly bought Skype before company executives soured on the idea.

Huggies names Ogilvy & Mather digital AOR

Juan Martinez April 14, 2011

Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program.

Rage against the dying of the light: The Publishing Business Conference and Expo 2011

Juan Martinez April 05, 2011

Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.

Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey

Frank Washkuch March 21, 2011

Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.

Direct, digital 2010 ad spend up 2.7%: Winterberry Group

Juan Martinez January 13, 2011

US direct and digital advertising spending increased 2.7% to $154.4 billion in 2010, according to a report from the Winterberry Group, an advertising and marketing consultancy.

Helzberg Diamonds names Rosetta interactive AOR

Kevin McKeefery November 03, 2010

Helzberg Diamonds has named Rosetta its interactive agency of record. The companies had worked together on an ad-hoc basis since 2007.

'NYT' reveals new iPad app

October 18, 2010

'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.

Canary Islands recruits locals to promote tourism

Mercedes Cardona July 18, 2010

With a European fiscal crisis threatening its main source of income, the Canary Islands tourism office asked its ad agency for something bold. The result combined the Internet, social media and old-fashioned door-to-door selling to send a traditional media and public relations campaign over the top.

Marketers must lead the way on data intelligence

Carol Krol Editor-in-chief, DMNews April 02, 2010

Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip that included meetings with executives from two different data services companies.

Olympic efforts carry direct torch

February 15, 2010

Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.

Digital Insider: Patrick Moorhead, VP-director of mobile platforms, Draftfcb Chicago on mobile's growing prominence

Dianna Dilworth December 07, 2009

Agency veteran Patrick Moorhead begins his new role as VP, director of mobile platforms at Draftfcb Chicago on December 7. Moorhead spoke with DMNews about mobile marketing's growing prominence in the marketing mix, as well as some of the difficulties marketers face integrating it with a multichannel strategy.

Digital out-of-home ad spending to grow 2% this year: PQ Media

Carol Krol November 11, 2009

Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%.

Ogilvy wins CDW AOR account, including direct and digital advertising

Chantal Todé October 08, 2009

IT products and services direct seller CDW has named Ogilvy & Mather its advertising agency of record. The agency is responsible for traditional advertising, direct marketing and digital. Ogilvy & Mather, Chicago, is the lead agency on the account.

Media and information M&A market comes back to life in Q3

Chantal Todé October 01, 2009

Although merger and acquisition activity in the media and information industries has not returned to pre-2009 levels, the M&A market did improve during the year's third quarter in comparison the first half of 2009, according to a report from the Jordan, Edmiston Group.