Zooba.com Supporting Launch of New Jack Kerouac Novella

Share this content:
Zooba.com, a free opt-in service that creates and delivers weekly e-mails on more than 40 subjects from food and cuisine to world music, yesterday entered into a sponsorship agreement with LiveREADS to support the release of a new novella by author Jack Kerouac.


LiveREADS offers digital distribution of authors' works and integrates them with live images, audio, animation and special effects, for delivery over the Internet.


The company is using Zooba.com to promote the "lost" Kerouac novella, "Orpheus Emerged." The novella is the first full-length work by Kerouac published in 30 years. Kerouac died at 47 in October 1969 in St. Petersburg, FL.


"LiveREADS is the next generation of online reading and Zooba's compelling online direct marketing platform is a complementary way to promote our e-book," said Mark Jupiter, head of marketing for LiveREADS.


Zooba.com said its sends out more than 12 million e-mails a month and produces nearly 50 million targeted product placement opportunities for its sponsors and advertisers. The company said it acquired its 1-millionth unique member in November.
close

Next Article in Digital Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above