Your Kids Marketing Goes Online to iVillage

Marketing services company Snyder Communications, Bethesda, MD, has announced an agreement with iVillage, New York, to expand Snyder's Your Kids Marketing programs to the Internet via the iVillage's parent-information site, Parent Soup. The program is scheduled to start in April.

Snyder will use its WallBoard programs, which target dual-income households with young children in private institutional day-care centers, to support the Parent Soup/Your Kids Internet Web site. The WallBoard program will enable parents to access expanded editorial material and participate in live consumer polls and surveys that will each be sponsored by a Your Kids WallBoard advertised brand.
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