Yesmail.com to Lay Off 14 Percent of Work Force

Share this content:
E-mail marketer yesmail.com, Chicago, will lay off 24 employees, or 14 percent of its work force, because of a "downturn in current market conditions," the company said yesterday.


Chris Clemmensen, yesmail.com's vice president of marketing, said the company's direct sales force will be the hardest hit. No other layoffs are planned, he said.


Yesmail.com, like ad targeting network Engage Inc., is owned by Internet incubator CMGI Inc., one of the companies hardest hit by the slowdown in online ad spending.


Yesmail was founded in 1995 as WebPromote and in April 1999 changed its name to yesmail.com. It became an operating company of CMGI in March last year.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here