Yesmail Updates E-Mail Application

Share this content:
E-mail marketing services provider Yesmail Inc. yesterday announced YesConnect 5.0, an updated version of its Web-based e-mail marketing platform.


The new version of the application adds two main functions, the Chicago firm said. The first, Precision Personalization, automates the linking of marketing messages to customer profiles. The second, Enterprise Access Control, allows a multi-brand or multi-division company to consolidate its view of its customers.


Additional functions of YesConnect include After Click Tracking, survey capabilities and segmentation tools.


In other Yesmail news, the firm announced a series of free online seminars on e-mail appending. Topics include best practices for appending, privacy, permission, communications and partnering. The 45-minute Webinars have multiple dates scheduled through Nov. 21. More information can be obtained at www.yesmail.com.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above