YesMail Debuts SmartStart E-mail Retention Program

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E-mail marketing services provider YesMail this week began offering SmartStart, a 90-day program that lets companies "test drive" its e-mail retention marketing services.


The service is YesMail's way of introducing new customers to its five-step retention program.


"We've packaged up our methodology and approach to e-mail marketing," said Stephanie Walsey, YesMail's director of marketing. "After 90 days we evaluate the results and make recommendations."


The company said that under the SmartStart program, an account team works closely with the client to evaluate its current marketing initiatives and map it to an outbound e-mail strategy. The program consists of five steps that analyze the clients' goals and market and develops an e-mail marketing strategy. After 90 days, the client will have "a roadmap" to integrate e-mail marketing into their day-to-day business. The initial strategy is evaluated and refined if necessary.


Walsey said YesMail received a lot of inquiries about the program at last month's Direct Marketing Association conference. She would not say which companies have signed up for the program.


"We provide a very robust process for developing and executing e-mail retention marketing," she said. "The SmartStart program gives new clients a little more confidence in e-mail marketing."


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