Yesmail Adds Acquisition Services

Share this content:
Yesmail Inc., a subsidiary of infoUSA, said yesterday that it brought acquisition services in-house through a shift within infoUSA's Donnelley Group companies that occurred at the start of the year.


Yesmail Acquisition Services was formerly the brokerage division of Walter Karl Interactive, which still operates its management division out of Walter Karl's Pearl River, NY, headquarters.


The transition let Yesmail and the acquisition team better serve their clients as well as take advantage of cross-sell opportunities, said Sarah Barber, vice president of acquisition services for Yesmail, who was part of the original Yesmail team.


InfoUSA, Omaha, NE, acquired Yesmail from CMGI Inc. in March 2003 and added it to its Donnelley Group. In early 2005 infoUSA purchased the retention-based e-mail technology firm @Once and rolled it into Yesmail later in the year.


Barber illustrated why the shift made sense.


"It's like we make ski poles and Yesmail makes skis, so since their clients are in need of skis they probably need poles, too," she said. "It's a very complementary way of servicing the Yesmail clients as well as many of the Walter Karl Interactive clients who are coming to us more and more about being in need of an e-messaging platform."


As Yesmail Acquisition Services, Barber and her team will continue providing customized online marketing strategies using Internet co-registration, e-mail list rental, banners, e-mail append and e-mail change of address.


"The decision was easy and makes sense," Ed Mallin, president of the Donnelley Group, said in a statement. "We looked at the businesses and our customers' needs, and the synergies were there."


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above