Yellow Book Acquires Search Firm
Click Forward Marketing, Coral Gables, FL, will let Yellow Book deliver "low-cost leads to advertisers by placing their ads efficiently across the Internet," according to a statement from Yellow Book.
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Opened Cohn and Wells in 1983
An ad-blocking browser that gives users a cut of ad revenue? Interesting indeed.
Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ...