Yellow Book Acquires Search Firm
Click Forward Marketing, Coral Gables, FL, will let Yellow Book deliver "low-cost leads to advertisers by placing their ads efficiently across the Internet," according to a statement from Yellow Book.
Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...
And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.
This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.
Marketers' digital video watching and advertising habits vary greatly worldwide—and even here in North America.