Yahoo to Use Siebel's eBusiness Marketing Software

Share this content:
Software firm Siebel Systems Inc. and Internet company Yahoo Inc. yesterday announced an agreement in which Yahoo will use Siebel's eBusiness software to improve its marketing efforts. Siebel said eBusiness would allow Yahoo to track marketing opportunities received through the Web, phone or other source. Another potential use of the software is its Encyclopedia function that entails a set of marketing programs that can be simultaneously accessed. Yahoo said it would also use the software to route marketing information to the appropriate sales representative or sales team.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above