Yahoo to Promote Radiohead Album

Share this content:
Yahoo Inc., New York, and Capitol Records have teamed to promote the recently released Radiohead album "Amnesiac" through the end of June.


Yahoo's Music channel will carry files holding audio, video, photographs and concert footage of the band. Near the content, viewers will have the chance to order the compact disc.


The deal is not exclusive. Capitol, Los Angeles, also will use the interactive content to promote sales at its music site, www.hollywoodandvine.com.


The content was made available June 1, allowing Radiohead fans to hear the compact disc four days before its release. The impact of the sneak preview was bolstered by recent court rulings that prohibited Napster.com from offering pirated audio files of the album before its release.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here