Yahoo Shopping to Feature

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Yahoo agreed Friday to make online beauty Web site a featured store on Yahoo Shopping.

Sephoria agreed to participate in Yahoo Delivers, a permission-based e-mail program, and to run a sweepstakes promotion on Yahoo's front page. The company will make seasonal gift suggestions on Yahoo Shopping as well as provide other editorial content.

Sephoria will have a fixed button placement on Yahoo's Beauty, Health and Wellness and Flowers, Gifts and Occasions categories. The San Francisco-based company also will run banner advertisements on Yahoo properties.

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