Yahoo Removes Adult Products

Share this content:
Yahoo Inc. is removing pornographic videos, DVDs and other products from Yahoo Shopping, Auctions and other sections after receiving flak from its members and the media.


Although the adult materials have been sold on Yahoo for more than two years under a "controlled" environment, Yahoo made the decision after the Los Angeles Times and other media publicized that the materials were available. About 100,000 members also contacted the company after seeing the articles, primarily at the urging of the American Family Association.


"Many of our members voiced concerns about some of the products sold by merchants on Yahoo Shopping. We heard them and swiftly responded," said Jeff Mallet, president/CEO of Yahoo. "We value the strong relationships we have with our members and have consistently listened to them."


Despite its advertising slump, Yahoo also agreed not to enter into new contracts for adult-related banner ads. Yahoo representatives will start restricting "inappropriate" materials from its Geocities home pages and will make it more difficult for people using its search engine to find porn sites. The company warned that the changes will take place in the United States within a few weeks.


Kevin Noonan, vice president of Internet and media research at the Yankee Group, Boston, believes the move will benefit Yahoo.


"Yahoo has got a great reputation as a brand," he said. "They got a little bad press and reacted very quickly. It's not a natural fit for them anyway."


Sales from porn-related materials were likely only incremental, he added.


"Yahoo had links to about 100 stores [selling porn materials], and they get a 2 percent commission and some might have been [revenue-sharing arrangements]. Is 2 percent worth the backlash? No," Noonan said.


According to The Boston Globe, Yahoo Shopping moved all X-rated items from various online stores to a single location in December. The Adult and Erotica section included a firewall requiring visitors to enter a credit card number to view the products.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here